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Graphic Designer Social Media

Montclair, New Jersey, United States
January 20, 2019

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Montvale, NJ





Fairfield, NJ

**** - *******

• Design, maintain & update website graphics through CMS; within established wireframe, redesigned entire Alex Brands website in 1.5 months

• Brainstorm with social media team and design content for Facebook, Instagram, Pinterest, Youtube & Twitter

• Conceptualize, schedule & art direct lifestyle and catalog photoshoots including hiring models (e.g. 6-8 models for 1-day shoot), arranging wardrobe & working with stylists

• Assist marketing team with visual storytelling in print material including print ads, sell sheets, media handouts & flyers; art directed and oversaw production of two 300+ page catalogs by conceptualizing cover and breaker pages, managing freelancers & print management

• Design graphics for other online end-uses including banners, email blasts & digital ads; designed trade show graphics including entire exterior of 50’ x 150’ booth

• Create downloadable content for Crafts and Printables blog

• Manage 1-2 freelance designers and 2 indirect reports (CMS coordinator and animator/ videographer) by training, supervising workload, assembling project assets, conveying intended message & reviewing designs

• Designed marketing material for both print and digital media in multiple languages

- Print material: logos, brochures, sell sheets, ads, posters, invitations, postcards, in-store signage, outdoor signage & trade show assets

- Digital material: website graphics, email blasts, static/animated banners & application graphics

• Created ‘Grand Opening’ campaign of both print and digital assets, downloadable and editable for customizing individual Benjamin Moore store owners’ promotions WARM THOUGHTS COMMUNICATIONS, Digital Designer – Designed responsive home pages and interior pages for businesses in the heating and oil industry ALEX TOYS, Senior Graphic Designer – Designed emails, digital collateral & various print needs Creative Direction / Graphic Design

8 Belvidere Place

Montclair, NJ 07042




Senior Ecommerce Designer

Graphic Designer

tracy santarlasci

• Art Director with 7 years of experience creating simple, beautiful solutions to complex design

problems; 20 years of experience in Graphic Design

• Strong collaborator with brand and product

managers to translate strategy into visual imagery

• Effective producer managing schedules, arranging talent and vendors, ordering product and props,

directing process

• Experienced mentor, trainer & manager

• Extensive experience creating imagery content

for social media, both staging and shooting

images and using existing images

• Deep retail design experience with careful

attention to brand impact and quality

• Skilled in digital media, print media, social media, graphics for videos & typography



Clifton, NJ

2010 – 2013


New York, NY

2007 – 2008


New Jersey

2008 – 2009



Morristown, NJ

2001 – 2006


Expert in Adobe Creative Suite/Cloud (Illustrator, InDesign & Photoshop), Adobe Acrobat, Bridge & Microsoft Office; working knowledge of Dreamweaver, Wordpress, Sketch and MailChimp; basic understanding of HTML5 & CSS B.A., Communication Design

University of North Texas


tracy santarlasci

EKSUCCESS BRANDS, Senior Graphic Designer – Lead designer on Martha Stewart Crafts© brand collateral including signage and digital media; managed freelance designers TOYS”R”US, INC., Digital Graphic Designer – Designed responsive emails, home pages, landing pages, banner promos for multi-platform viewing (mobile/smartphones, tablets, etc.) ART CULINAIRE MAGAZINE, Art Director – Redesigned magazine and updated logo; conceptualized and designed entire 80+ page Summer 2014 issue MERCEDES-BENZ, Art Director – Art directed After-Sales Marketing campaign including direct mail, email, webpage & presentation to client

• Designed print, digital & multi-media marketing materials for 11 brands including Martha Stewart Crafts©, American Girl CraftsTM & PerlerTM

• Collaborated with copywriters and created catalogs, in-store signage, custom display units, idea books, logos, promotional material, media kits, web ads & email blasts

• Managed all requested projects from conception to completion working closely with product managers and teams; gathered information, images, photography, established concept and design, facilitated approval process & released to printers, all within budget

• Mentored design interns by creating SOP and provided orientation for introduction to department procedures, brand standards & general office information, as well as fostering students’ talents

• Managed 3 freelancer designers, giving direction, providing assets/feedback, guiding through approval process

• Sole Art Director and Designer for food magazine, hiring and managing freelance designers, illustrators & photographers

• Designed new logo and award winning redesign of magazine, collaborating heavily with copywriters

• Conceptualized feature spreads and artwork, led photoshoot direction, hiring models and arranging set

• Revitalized design of all promotional and marketing materials

• Managed and Art Directed second and third volumes of Best of Art Culinaire compilation book series

Provided freelance graphic and creative support for various companies such as EKSuccess Brands, Party City, Bulbrite, Ritta and Associates & other businesses/agencies Designed logos, invitations, calendars, ads, flyers, newsletters, brochures, posters, billboards, bus/subway panels, banners & websites for clients including AstraZeneca, Griffin Events & Fox News Network

Graphic Designer

Graphic Designer

Graphic Designer

Art Director / Graphic Designer

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