Marketing Manager

STEPHANIE GAMBINO

*****************@*****.*** 914-***-****

Senior Marketing Professional Strategy, Delivery & Client Experience Financial Services

Highly collaborative and strategic marketer with over 14 years’ experience creating and developing impactful content initiatives that raise digital brand exposure and increase engagement. Excel at connecting insights and ideas to achieve game-changing business results in accelerated timeframes. Unique ability to analyze brand strategy against metrics, transform and align existing marketing strategies to big picture goals, and gain instant credibility with clients, colleagues and stakeholders. Consistently increase brand recognition, client engagement and revue.

SKILLS

Lead Generation

Content Strategy

E-mail Marketing

Copywriting

Automation & CRM

Social Media

Investor Relations

Account-based Marketing

B2B and B2C Marketing

PROFESSIONAL EXPERIENCE

Morgan Stanley Purchase, New York

Communication/Private Banking Group (2018 – present)

Create internal/client facing content and communications.

Manage communication schedules, deliverables and deadlines.

Create and/or edit content as needed to support programs and initiatives.

Establish and cultivate internal relationships to aid in the firm’s communications.

Financial Intelligence Informa White Plains, New York

Associate Product Marketing Manager (2012 – 2017)

Marketing Project Manager

Developed and implemented robust strategic plan; driven by deep insight and understanding of customers, markets, competitors, proposition and pricing, and articulate the plans to the marketing communication team and senior management.

Maintained nurture campaigns through marketing automation (Salesforce Marketing Cloud) and retargeting to convert leads to prospects for inside sales team.

Established KPIs, tracked performance/success, measured, analyzed and adjust campaigns based on performance.

Demonstrated in-depth knowledge of all key target markets sectors, including size, dynamics, participants and revenue growth potential, with deep understanding of market problems and participant pain points.

Generated new leads by leveraging a variety of online marketing channels and strategies, including email, paid advertising, landing pages, content marketing, with support from a global marketing team.

Planned, developed and executed communication initiatives which included writing copy for promotional messages, generating content for the corporate website, social media and other marketing collateral.

Created email promotions, sales letters, postcards, brochures, case studies, interactive and print advertisements.

Provided RFP, lead generation efforts, and other support to the sales and relationship management teams.

Coordinated and host numerous client road shows, webinars, creating invitations and promotional material, booking venues, and selecting guest speakers.

Worked with Sales and Marketing to develop analytical reports in Salesforce.

Maintained corporate website, and strategically built a referral traffic strategy.

The Kenmar Group Rye Brook, New York

Senior Associate Marketing/Investor Relations (2007 – 2011)

Created and updated all monthly marketing materials, presentations, quarterly reports, and writing commentary.

Developed and maintained relationships for both existing and prospective investors; including family offices, high-net-worth individuals, consultants, endowments, foundations, and pension plan investors, across all funds, in support of sales efforts.

Responsible for the firm's product development efforts; including fund of funds, single manager funds and managed account platform.

Coordinated the dissemination of monthly and quarterly materials.

Worked closely with the legal and compliance department to deliver consistent communications across all media to ensure that all marketing collateral adhered to the necessary regulatory requirements; remaining current with proposed regulatory issues and changes.

Coordinated monthly investor transactions; including subscriptions, redemptions, and transfers. Liaised with the fund service provider and managed the process.

Created and maintained existing Due Diligence Questionnaires and processed requests for new proposals.

STEPHANIE GAMBINO PAGE 2

Rye Investment Management, (division of Tremont Group Holdings, Inc.) Rye, New York

Senior Marketing Associate (2006 – 2007)

Developed (design, colors, format, images) and created impactful and transparent fund fact sheets, presentations and performance reports for 12 hedge funds, resulting in greater market penetration of fund information to potential and existing investors.

Produced informative and accurate monthly hedge fund manager commentary for distribution to investors.

Developed marketing initiatives that generated more than $48 million in revenue for 2006.

Collaborated with IT staff to deliver coordinated and consistent communications across all media; including website, print and electronic formats.

Managed image selection, content, and web links for hedge fund website; including coordination of website development personnel (graphic designers, IT personnel), and updated current web pages, brochures, literature, presentations and performance reports.

Prepared materials and resources in preparation for investor meetings.

Financial Intelligence Informa White Plains, New York

Marketing Associate (2004 – 2006)

Produced and managed annual investment conference; researched and managed over 20 successful industry tradeshows.

Managed the preparation, creation and distribution of all promotional materials; responsible for all email marketing activities to targeted markets; wrote, edited and produced brochures and other marketing collateral for all product lines to be used in direct marketing campaigns.

Launched bi-monthly E-Newsletter to sales prospects and current clients.

Created, segmented, and edited external marketing list for use in email and direct mail campaigns.

Managed and edited Website content.

EDUCATION

Purchase College Purchase, New York

B.A. in Art History

TECHNOLOGY EXPERTISE

Expert abilities with Microsoft Office Suite, CRM, ProTrak, PerTrac, Salesforce, ExactTarget, LinkedIn, Twitter

INTERESTS

100 Women in Finance

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