Chief Creative Officer
Resume:
RENEE SOLOMON
CHIEF CREATIVE OFFICER/
BRAND DIRECTOR
Renee Solomon Chief Creative Officer/Brand Director Agency Founder with expertise as a Design/Brand Director available to join your team, as employee or consultant to enhance brand fluency and innovate memorable brand experiences across a variety of media.
EXPERTISE:
Naming Logo Creation Brand Platform Brand Identity Standards Sales and Marketing Collateral Corporate Communications Employee Communications Print Advertising Custom Publications Direct Mail Interactive Campaigns Web Design and Development
Naming Logo creation Brand platform Brand identity standards Sales and marketing collateral Corporate communications Employee communications Print advertising Custom publications Direct mail Interactive campaigns Web design and development
Delivering Brand Experiences
What are we deeply passionate about?
> Manage each targeted audience’s experience with all brand touch points
> Integrated multiple deliverables from one brand
Creating Brand fluency
What can we be the best at?
> Demonstrate Strategic understanding of companies products or services
> Relevant content & design experience
Being a brand Partner
What drives our economic engine?
> Engagement Level Feels Like In-house Team for Client’s Brand
> Become an advisor for all brand deliverables
Mantra
MEMORABLE BRAND EXPERIENCES
I help organizations tell stories.
Good ones. Strategic ones.
The kind of visually engaging stories that connect with key consumers and change behaviors. The kind that drives results.
EXPERIENCES
Sample brand experiences created
» Ventiv Technology (soloflightdesign.com/Project/ventiv-branding-launch/)
» Shaw Carpet Patcraft Sales Meeting (soloflightdesign.com/Project/patcraft-sales-meeting/)
INCREASED BRAND FLUENCY
People interact with stories. True brand loyalty happens when people, including your employees, believe your story so much that they become a part of it. Your story becomes a chapter in theirs. When that happens, they eagerly tell other people. Then the story gets repeated, again and again. For that to happen fluency training has to be built into the plan.
FLUENCIES
Implement brand fluency across all brand deliverables
» Aon Digital Publications (http://soloflightdesign.com/Project/aon_digital_pub/)
» Ventiv Brand Launch (http://soloflightdesign.com/Project/ventiv-employee-launch/)
See more case studies/work samples at www.soloflightdesign.com
FLEXIBLE BRAND LEADERSHIP
Brands expand. Individuals and teams evolve. Leadership changes. Your brand launches or marketing strategies benefit from the fresh perspective of a Chief Creative Officer or integrated design partner. I’d like to be yours.
Experience
PRINCIPAL AND CHIEF CREATIVE OFFICER
SOLOFLIGHT DESIGN
1995 – Present
Just over 23 years ago I began Soloflight as an agency of one, with a specialization in customs publications devoted to helping their brands tell their story in a relevant, engaging platform. My agency has grown to as large as 10 full-time employees plus strategic partners and specialized contractors. The business offering has expanded to help clients tell their story through full branding initiatives, interactive & digital experiences, annual reports and more.
In addition to evolving strategic offerings, design sensibilities and channels of delivery, I developed skills in P&L management, sales and business development, team development (including hiring, firing and working with external recruiters), and technology management. CREATIVE DIRECTOR FOR
ATCOMM PUBLISHING
American City Business Journals/Atlanta
August 1992 – June 1994
ART DIRECTOR
Delong and Associates
January 1990 – June 1992
EDUCATION
UNIVERSITY OF FLORIDA
Bachelors (dual), Advertising and Design with minor in Marketing 1986-1992
ASSOCIATIONS
AIGA (Communications Chair 2005-2007); IABC, BMA, WBENC
EXPERTISE
Renee offers a true blend of strategic and creative thinking, combined with a history of proven ‘hands-on’ design skills as well as a strong track record of leadership and communication. For over twenty years, she used her sharp, strategic business thinking to deliver results to her client’s brands through her agency, Soloflight. Ultimately she is now exploring a new challenge, seeking a role where she can bring her expertise to one company, one brand. Ultimately to create value by effectively using the power of design to transform a brand into a movement and its followers into believers.
OVERALL SKILLS
Rounded understanding of the uses of design in communication and appreciation of wider business issues.
Entrepreneurial approach to creative problem solving in all endeavors.
Develop usable, own-able and scalable holistic systems and solutions.
Strong interpersonal skills and a flexible, adaptable attitude.
Ability to tackle uncomfortable issues, head-on.
DESIGN AND STRATEGY
25+ years design industry experience.
Ability to lead teams as well as deliver top-level design
Presents a portfolio of exceptional self-created design output.
Identifies “good work” and pushes it be “great work”.
A strategic “big thinker” yet hones the ability to craft the “design detail”.
Able to create compelling presentations that both engage and deliver a story
Confidence and ability to predict ‘what’s next’ in design trends.
Expertise in creating an online visual voice (blog, website or social media platforms)
Keen knowledge of design industry and technology: stays on the cutting edge of design and marketing trends, through publications, blogs, technology platforms and industry events
Expertise in technology used in the design and marketing industry.
Effectively access and determine how to best use technology to deliver ROI for meeting business goals and objectives.
Holistic Design approach for understanding context, developing insight, exploring and visualizing business (and design) opportunities across all areas of marketing and communication.
Has in place, and the ability to grow, a wide reaching creative network.
LEADERSHIP
Create and manage strategic goals and objectives for marketing deliverables.
Create and manage budgets and costs for projects
Demonstrates design leadership through proven past successes and client relationships c-level executives.
Ability to excite, inspire, and provide guidance to others within a global team.
Communicating and presenting creative strategies, design concepts and industry insights to internal and external audiences.
Thrives on challenges.
Ability to adapt and stay strong when days, weeks, quarters don’t go as planned.
Multitude of case studies that demonstrates effective collaboration with both agency personnel and client teams.
Able to partner and connect with Global Brand Teams and BU’s, and become part of the team.
Able to make decisions in a deadline driven environment in the most efficient way possible.
Commands respect by teams by leading when needed, collaborating always, and going above and beyond to effectively deliver solutions.
COMMUNICATION
Direct design meetings, briefings and conference calls with client teams and other partners.
Share previous communication strategies, while demonstrating excellent written skills with the ability to summarize and convey complex information in a compelling, engaging and simple way.
Ability to communicate at all levels.
Make persuasive presentations to management and agency partners.
The ability to build design capabilities and share knowledge in an inspiring way resulting in increased productivity through global platforms.
Direct, co-create and manage the creative output of agency team and other client partners.
Manage and build a creative network of professionals
Ability to research and analyze to make an appropriate choice in vendors and resources to complete each project.
Ability to navigate and direct team in clear and timely manner.
Lead on-site and off-site teams in bi-weekly conference calls/webinars to stay connected.
Report back in a timely and concise way.
Understanding of online tools, as well their capabilities and limitations, and expertise in web and mobile technologies.
CONTACT INFORMATION
Renee Solomon
Chief Creative Officer/Brand Director
*****@****************.***
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