Marketing Customer Service

JOANNE OLIVIA FUNCHESS

**** ******** **** ********, ******* 30062 470-***-**** E-mail: **************@*******.*** SUMMARY OF SKILLS: Creative and intuitive marketer who specializes in an integral part of the marketing process which drives retention, grows organizations and increases profitability by attracting referrals. I am a relationship builder who provides a professional and personal touch to all I do and has a genuine way of connecting with people; am proficient in short and long form content and development and interpreting design concepts; Have over 10 years of writing creative copy for website content, blogs, newsletters, greeting cards and event invitations:

Marketing Consulting Content Writing Design Oral and Written Communications EXPERIENCE:

June – November 2018 KARÍN SANDIFORD – GA HOUSE REPRESENTATIVE Communications & Field Director

• Wrote weekly content and social media posts in the voice, and brand of the candidate, to keep voters engaged in all campaign progress which resulted in a list growth of 10% in five months

• Co-Created and spoke in online videos to keep voters connected to grassroots efforts and successes

• Reviewed & analyzed House District field plans, created and implemented a boots-on-the-ground marketing strategy that incorporated the organization of canvassing teams and the leadership of volunteers to knock on over 1,300 doors, engage with people in each community of the House District and gather live voter feedback

• Attended weekly check-in calls to report grassroots marketing and field results, plus strategized next steps 2012 to Present JOANNEFUNCHESS.COM

Consultant/Marketing

• Develop relationships and consult with decision makers [managers, VPs, CEOs, business owners] to gather information about their WHY, the company, clientele, employees, partners and current culture to provide guidance on creative ways to build relationships that retain existing clients and acquire new customers

• Manage marketing budgets to propose the most effective personal touch marketing and appreciation strategies that will connect with top contacts, align with the company brand and growth goals

• Implement client appreciation services (from custom card campaigns to gifting to events) on behalf of business owners that result in an average ROI of 20+ percent, minimum retention rate of 50 percent and referral rate of about 10 to 20 percent

• Content: Create messaging for online platforms [website content, e-mail marketing, blogs, social media, newsletters] and off-line communication products [stationery, greeting cards, event invitations, marketing materials];

• Design: Develop and interpret design concepts, create personalized and custom designs, provide proofs and editing

• Meet and manage time-sensitive deadlines [from planning to research to execution] 2008 to 2012 FROM ME TO YOU GREETINGS

Consultant/Publisher

• Built trusted relationships and consulted with business owners to learn about them, their company and clientele to create messaging & design that was personalized to their voice and customer focused; advised on creative ways they could express appreciation to their clientele and build relationships that lead to repeat business and referrals

• Wrote sentiments for custom b2b greeting cards

• Created custom designs for b2b stationery, greeting cards, and invitations

• Oversaw production and marketing of new product lines 1997 to 2007 ATLANTA JOURNAL-CONSTITUTION

Editorial Marketing

• Wrote promotional copy to inform readers of upcoming news content

• Liaison to the newsroom in developing promotions for feature stories and news products

• Assisted with ad design and product design concept development, coordinating advertising space, copy proofing and editing within time-sensitive deadlines

• Coordinated readership marketing campaigns: Pre-screened readers; coordinated selection of reader models, photography sessions, follow-up communication and thank you packages for clients

• Grassroots Marketing: Developed initial relationships with radio and television media for the newspaper; compiled media contact lists, developed promotional packages for radio and television contacts and sponsored events

PROMOTION – ADVERTISING ACCOUNT EXECUTIVE

• Consulted clients on diversity advertising via various newspaper products

• Typed classified ads, reserved retail and classified advertising space within time-sensitive deadlines

• Assisted clients with ad development ideas using Microsoft PowerPoint, Sketch layouts, Ad Creative dept.

• Prepared advertising proposals for new businesses and clientele RETAIL ADVERTISING ASSISTANT

• Worked with Account Executives and clients to improve work relations: Included being a Liaison between clients and Executives to promote accuracy, designing layouts, reserving advertising space, assisting Executives with troubleshooting, ad proofing, editing and meeting deadlines

• Trained incoming Assistants; Training consisted of Ad scheduling, Customer Service etiquette, Ad layouts, troubleshooting techniques, Advertisement proofing, editing and release

• Level II Advertising Assistant Award, April 1998 EDUCATION:

MORRIS BROWN COLLEGE

Bachelor of Arts in Mass Communications

ASSOCIATIONS:

HIGH ACHIEVERS GLOBAL COACHING

Catalyst Mastermind Member, Nexpert CoachTM

BUSINESS NETWORK INTERNATIONAL

Chapter Vice President, Communications Director

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