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Social Media Marketing

Location:
Lake Worth, FL
Posted:
December 29, 2018

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Resume:

RAMON LO

Cell: 954-***-****

Email: ac72vh@r.postjobfree.com

Strategic and innovative marketing and communications leader known for building collaborative relationships with stakeholders at all organizational levels while tactically utilizing audience segmentations, research, creative testing and social media to seize market share and increase revenue.

AIRPORT EXPERIENCE NEWS (AXN)

2005 to Present

Publisher 2015 to Present

Progressively promoted within this key information resource and event organizer focused on spotlighting the trends, issues and advancements that affect every point of a traveler’s journey through an airport. Initially founded as Airport Revenue News, which transitioned into a robust magazine in 2001, AXN provides in-depth coverage and analysis of the airport and air travel industries through its publications, website and events.

»Ensure that all business unit departments – editorial, business development, marketing and creative adhere to the vision and standards as set by the business unit

»Lead editorial and creative efforts for digital and print efforts, which reach an audience comprised of 2,400 members of the airport revenue community – retailers, food and beverage operators, consultants, airport decision makers, service providers and vendors

»Guide production of AXN Annual Conference, one of the airport industry’s key meetings that encapsulates informational work sessions, keynote presentations, an expansive exhibit hall and an awards program that has become known as “the award of awards” for airport concessions operators

»Steer commercial direction of the business unit’s products by guiding the main facets of the business such as editorial, business development, marketing and creative

»Identify and develop new products and areas of opportunity that will allow the business unit to evolve and grow in order to maintain relevance and to increase revenue

»Ensure business unit profitability, working alongside the finance manager managing the P&L for events and publications

»Forecast growth and develop strategic plans to achieve goals with business development and marketing departments

»Lead, manage and mentor team in achievement of goals and to further career growth and development

»Maintain constant communication with key industry C-suite and top-level officials to stay current with trends and to fortify business relationships

Editorial Director 2011 to 2015

Led editorial direction for publications and events while serving in a variety of capacities following the acquisition of Airport Revenue News by Urban Expositions. Regarded as a trusted advisor in accelerating the momentum of key products and offerings and cementing key industry business relationships

»Assigned staff writers and freelancers stories for each issue of the magazine

»Established long-range content goals with the development of the editorial calendar

»Responsible for at least one feature length story per issue as well as news content for the web

»Managed and supervised staff writers and freelance professionals

»Led the creation and development of educational content for the annual conference, as well as moderated key sessions

»Collaborated with the creative director to ensure a cohesive look and design for each issue

»Organized web content for weekly News Flashes and wire notices to communicate breaking news

»Created and managed the publication’s social media with the goal of informing and connecting with the industry

»Represented the company and its initiatives at industry events and conferences

»Maintained all channels of communication with key industry executives with the purpose of developing relationships and keeping abreast of industry issues

Director of Creative Marketing and Circulation 2006 to 2011

Creative/Marketing 2005 to 2006

TRAMMELL CROW COMPANY

Director of Marketing 2004-2005

Marketing Assistant 1999-2004

EDUCATION

Bachelor of Business Administration Florida Atlantic University

Associate of Arts, Graphic Design Art Institute of Fort Lauderdale



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