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Marketing Sales

Fairfax, VA
December 31, 2018

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Armine Claire Thomas

Phone: 703-***-**** Email:




Strategic bi-lingual product professional with significant and progressive experience in High- Tech, Digital Media and Financial industries

Competent performer who can bring solid understanding of high-tech industry, deliver strategic business development initiatives, e-commerce and mobile expertise, and operations management experience for full realization of business growth potential and optimized, bottom- line results

Excellent track record in Partner and Client Relationship Management focused on understanding client needs by implementing valuable solutions AREAS OF EXPERTISE

Product Management & Marketing

Software Development Lifecycle

Identity & Fraud Prevention

Strategic Partnering, Alliances &

Vendors Management

Payments & Transactions Services

Big Data & Analytics

Omni-Channel Strategy

Agile Product Development


Equifax, Inc. 2016-Present

Vertical Product Leader - Telecommunications & Digital Media Serving as the Vertical Product Leader for Telecommunications & Digital Media industry

Responsible for driving all aspects of product innovation, including Identify Monitoring across omni-channel, Data Analytics and Marketing for both Consumer & Commercial segments.

Lead the primary revenue across the entire vertical, including product roadmap evaluation and development through A/B testing, go-to-market, and consideration of brand objectives, while ensuring engineering capability to execute within budgets.


IXI Services, a division of Equifax

Vice President - Product Portfolio 2014- 2016

Led strategic initiatives into new verticals including Automotive, Hospitality, Retail while facilitating continuous growth in Financial Services (Retail Banking, Credit and Investment)

Identified key opportunities by analyzing potential partner relationships for existing and new products

Developed and enable the appropriate go-to-market and client engagement approach for industry verticals and enterprise architecture

Armine Claire Thomas

Phone: 703-***-**** Email: IXI Services 2010-2014

Vice President – Customer Intelligence & Media Solutions

Created innovative new approaches to analyzing customers using external market intelligence, competitive positioning and internal sales/billing information

Collaborated with cross-functional teams (Digital, SaaS, Legal and Data Compliance) on all aspects of product development, quality assurance and product launch.

Consulted with clients across multiple industries to determine customer needs, performance requirements, and develop marketing strategies and concepts leading to new product development, existing product enhancements and sales growth.

MarkeTech Consulting Group 2008-2010

Principal - Product Strategy Consultant

As the communications and wireless product consultant to cable companies, led the SalesForce enhancement and systems integration with 3rd party market data sources impacting cross functional requirements ranging from Sales/Marketing to Network Management and Capital Planning

Successfully led marketing trial and launch of cloud solutions – developed go-to-market plans, executed tactics including co-marketing arrangements

Worked with Commercial units and regions to define processes that ensure the overall business success of programs, including both IT and non-IT components

Conducted studies on consumer usability and trend within Wi-Fi embedded population, therefore identify the niche market for a Mobile Access Point device

Intersections, Inc. 2007- 2008

(Financial Software Services)

Senior Director – Data Management Platform

Spearheaded organizational changes and developed structure for new product management organization.

Led all Product strategy and lifecycle planning for consumer and corporate identity risk management services/products from concept through

Established Product Marketing strategies, as it relates to existing verticals to improve client relationship and retention as well as generate incremental revenue Sprint-Nextel, Inc. 2002- 2007

Senior Manager/GM – Platform Management

Mobile Payment and Premium Services

Managed the entire Mobile Payment product life-cycle from strategic planning to tactical activities

Developed and implemented go-to-market plans, collaborating with key stakeholders to execute

Developed and executed successful Mobile Payment strategy and Platform that impacted the key wireless segments (Postpaid and Prepaid)


Bachelor of Science in Business Administration, Colorado State University Concentration Finance and Marketing

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