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Digital marketing specialist

Location:
Chennai, Tamil Nadu, India
Posted:
December 26, 2018

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Resume:

JeniferM

Mobile:+919*********

Email:ac71zt@r.postjobfree.com

Objective:

Aspiringcandidate,toembarkonanexcitingandfulfillingcareerpathintheemerging digital/onlinemarketingspherewith7yearsofexperienceinSEM/PPC. SkillSet:

GoogleAdwords&AnalyticsIndividualQualification&BingAdsAccredited Professional.

ProficientinGoogleAnalytics&WebmasterTool.

ProficientinSemRush,Moztool,Hotjar&Optimizely.

ExperienceinKeywordresearch,CRO,SEM,On&OffpageSearchEngine optimization.

ExperienceinRequirementsAnalysis&ProjectPlanning.

ProficientinWindowsoperatingsystems.

EducationSummary:

PostGraduateDiplomainInformationTechnology,AnnamalaiUniversity, Chidambaram–May2012.

BachelorofInformationTechnology,KrishnasamyCollegeofEngineering& Technology,Cuddalore–May2010.

HigherSecondaryCertificateinK.M.M.Hr.Sec.School,Cuddalore–April2006. CareerProfile:

June2016–Tilldate:ComodoSecuritySolutionsPrivateLtd. Role:SEMSpecialist

May2013–May2016:InfosysBPOLtd.

Role:CampaignManager

Jan2012-May2013:ImaginetVenture(P)ltd.

Role:WebAnalyst

Jan2011-Dec2011:ZOHOCorp(P)ltd.

Role:SEOAnalyst

Duties&Responsibilities:

InCurrentCompany:

Mainroleistosetupadcampaignsforvarioussearchenginesplatform(Google

&Bing)allovertheworld,basedonthecompanyproducts.

Workingwiththedesignteam increatinglandingpagesfortheproductsthat’s beenpromoted.

Workingwiththedevelopmentteam forcreatingform fillsandnecessary changestopromotethepagesinsearchengines.

WillbediscussingwithSEOteam aboutthekeywordsandsuggestingthem aboutthekeywordsthatcanbeworkedalongwithSEM.

Creating & sending monthlyanalyticsandadwordsconversionreportsto managementonregularbasis.

Willbecreatingdocumentsontheworkdoneforfuturereviewandreference.

WillbecloselyworkingwithCROteamandplantogainmoreconversionevery month.

InFormerCompanies:

InfosysBPO:

Mainroleistosetupadcampaignsforvarioussearchenginesplatform(Google

&Bing)inAustralia,basedontheadvertiser’spreferencesandmyunderstanding oftheirindustry.

SomeofthemajorindustriesweworkedforarePlumbing,Dentistry,Solicitors etc.

Settingupthecampaignsinsearchengineandsimultaneouslyoptimizingthese campaignstoachievetheKPIssetbytheclient(KeyPerformanceIndicator)and alsoensuringthattheadvertisersgetmaximumROI.

ThemainKPIswereachieving100%mediaspend(Performance)and3%CTRfor allcampaigns.Inlasttwoappraisalcycles,Ihavebeenconstantlyexceedingmy KPIs.

GeneratingWeeklyReporttoClientandInfosysmanagementregardingthe vendorservice.Alsohelpsinteamreporting.Willdoanalysisandgivesuggestion forteamcampaigns.

OtherCompanies:

OnPageandOffPageoptimisationworkfortheclientsandwarehouseproject.

HavealsoworkedonWordpressforwebsitecreation.

HaveworkedonGoogleAnalyticsandWebmastertool.

HavewrittencontentsforBlogandwebsite.Ex:www.gcalltaxi.com AdditionalInformation:

KeySkills:Comprehensiveproblemsolvingabilities,QuickLearner,abilitytodealwith peoplediplomatically,teamfacilitator&hardworker.

Hobbies:Singing&Listeningtomusic.

Personalprofile:

Maritalstatus : married

Nationality : Indian

Languagesknown :EnglishandTamil

PermanentAddress :No4RajivGandhiNagar

Nellikuppam

CuddaloreDistrict,

TamilNadu,Pin-607105.

Declaration:

Iherebydeclarethatalltheinformationfurnishedaboveiscorrectandcompletetothebestof myknowledge.

Place:Chennai (M.JENIFER)

Date: 21-12-2018 Signature



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