Pooja Hansa

#***, ******-** ******: +91-987*******

Mohali (PB) mail: ac71td@r.postjobfree.com

Profile Summary

Solution focused professional with over 8+ years of career with diverse roles distinguished by commended performance and proven results.

Handled digital marketing projects for clients in E-commerce, Company’s Products, News portal, Education Portal industries for clients in India, US and Canada.

Associating with 83ideas Pvt. Ltd. Digital Marketing Consultant, setup Digital Marketing Division in Feb’2018, managed overall company’s and its clients’ Digital Marketing strategies.

Managing a team of resources in digital marketing and designing to execute all the deliverables of clients’ projects.

Strategizing overall digital marketing strategies and delivering customized reports for clients which involve SEO, SEM, Social Email marketing to maximize the revenue generation.

Oversee all the company's social media accounts.

Track and measure SEO and Google Analytics metrics and provide reports.

Demonstrated expertise in evaluating end-to-end customer experiences across multiple customer touch points and multiple channels.

Sound knowledge of Google Analytics and Google Search Console.

Tools used SEMrush, Keyword planner, Moz Tool, MailChimp, Constant Contact, Spyfu etc. Area of Expertise

Online Traffic Monitoring

Market Research

SEO/SEM

Brand Awareness

Campaign Management

Social Media Marketing

Email Marketing

Website Analysis

Key Result Areas

Associated with Axtrics Solution Pvt. Ltd as a Digital Marketing Expert, Marketing Division since March’2015 and managed Digital Marketing and Brand Management for clients.

Managed digital marketing campaigns (revoamerica.com) including creative development, website merging (revodirect.com and revoamerica.com), website refreshes and microsite development, newsletter marketing and all agency deliverables.

Created engaging social media marketing strategies for a youth based news portal, pupulse.in, and execution plans that cultivated audiences, increased social media presence and enhanced brand awareness.

Monitoredg and reporting the success of Social Media Campaigns.

Assisted company’s business development team in developing proposals with Digital Marketing Segment.

Evaluates the effectiveness of marketing programs, provided market analysis and insights to senior management.

Managed a team that takes care of day-to-day activities of digital marketing segment including SEO, PPC, SMO, Email Marketing Campaign Management and Website Improvement.

Studyed user behavior and suggested scope of improvement on website while closely worked with design and development teams.

Formulates digital marketing strategy delivering best ROI.

Reporting digital marketing activities and monthly results to clients. Achievements

After taking crucial decision of merging two ecommerce portals revoamerica.com and revodirect.com in month of Jan’ 2016 we achieved:

Increased overall traffic of ecommerce portal by 60% (approx.) after merging of two websites and decreased bounce rate by 38% (approx.)

Increased organic visits by 65% (approx.) and page views by 30% (approx.)

By performing all digital marketing activities includes SEO (optimization of website and content development), Newsletter Marketing, Social Media Marketing (organic and paid) and Adwords & Display campaigns, our team increased overall ROI, in the month of February’2016 to $1,50,000 (approx.) which in Dec’2015 was $85,000

Enhanced users’ behavior suggesting improvements in various pages such as detailed product page, cart page and checkout page etc.

Increased ROI in Amazon seller’s account from $9,000 to $22000 in month of March’2016, by optimizing seller’s account and make seller’s account health better.

Created social media strategy for website upulse.in and achieved approx. 4,000 followers on Facebook page in 3 months organically.

Previous Experience

Axtrics Solutions Pvt. Ltd. (March’2015 – Jan’2018) as Digital Marketing Lead.

Authorgen Technologies (From Jan’ 2014- Feb’ 2015) as SEO Lead.

Myessentials (From July ‘2013 to Dec ‘2013) as SEO Team Lead.

IronRoad (From Sept’ 2010 to June’2013) as Sr. SEO Executive.

Belwo Inc (From Dec’ 2009 to June’2010) as SEO Executive.

Contact Bridge (From Nov’2008 to Nov’2009) as SEO Executive. Certifications

Google Analytics Certified (2010)

Google Search Certified (2018)

Google Display Certified (2018)

Google Shopping Certified (2018)

Academic Details

B.Tech with specialization in Computer Science from Beant College Gurdaspur under PTU in 2008 with 72%. PERSONAL DETAILS

Date of Birth: 14 Dec’1985

Marital Status: Married

Address: #441, Sec-78, Mohali, Punjab, India

Major: Digital Marketing

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