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Experienced Sales and Marketing Professional

Lagos, Lagos, Nigeria
April 30, 2019

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Westha Emmanuel Festus

**a Victoria Arobieke Street,Lekki Phase 1.Lagos

Tel: +234**********, +234**********

Skype ID. manny.4.west



Most Recent


National Sales Manager- E-Terra Technologies Limited -Yaba Lagos

• Head of Sales & Marketing –Naijabillionaire Limited-Lekki Phase 1.Lagos

• B2B Manager, Sales & Marketing –Business Solutions. LG Electronics, West Africa.

• Head of Retail Sales and Marketing- Jet link Nigeria Limited. Lagos

• Head of B2B -Corporate Sales- Samsung Electronics Experience Centre. Lagos

• Country Marketing Manager, Nigeria – Pluto Impex Nigeria/Darvesh Group. Dubai

• Senior Supervisor (Project Lead) - Samsung Electronics Integration. Tele-Performance-Cairo

• Senior Product Consultant – Samsung Global Operations-Sykes Global Sales-Edinburgh

• Regional Store Manager- 3G Mobile Telecom- Edinburgh Scotland

• Assistant Team Lead- Scottish Gas-Edinburgh Scotland

• Senior Sales Executive -Xerox Corporation Corporation .Lagos Nigeria

• Finance Assistant – NYSC .Ministry of Finance Ebonyi State, Nigeria Education • Napier University -Edinburgh Scotland. Master’s in Business Administration-PGQ

• University of Uyo- Nigeria. BSc Banking & Finance

• Member- Digital Marketing Institute. Dublin


I am a broad based multi-skilled professional with extensive local and international management experiences in business development, corporate relationship management, sales and marketing management with extensive knowledge within the FMCGs industry.

I am equally an experienced consultant on B2B business partnership, channel sales, retail & whole sale trade, marketing operations and new business management. E-Terra Technologies Limited

No. 2Ibikunle Close off Harvey Way. Yaba, Lagos

National Sales Manager November 2018 till date

Responsibility Brief –

Manage company product sales and services working with B2B clients nationwide Assist with online marketing and creation of more visibility to company website using digital tools Assist in advertisement placement with print media and other online marketing channels. Coordinate and supervise sales team within regions Design and manage all sales strategy for all business channels Manage all regional sales to meet monthly and quarterly company set targets Plan, organize and execute trade campaigns to create awareness for company products and services. Coordinate all sales execution strategies and assign talks to account managers with set regions. Assist sales staff in closing out on all major B2B sales negotiations. Oversee all sales staff performances and define job roles and set sales target Manage and coordinate company participation in targeted events and conferences. Manage weekly sales presentation and reporting to management. Responsible for task allocation and sales project execution within the sales department. Manage sales negotiation and agreements with clients working with legal and management. Take part in management meetings in drawing out policies and overall company business strategy for expansion.

Naijabillionaire Limited -18b Onikepo Akande Street-Lekki Phase 1-Lagos. Head of Sales and Marketing August 2016 – September.2017 Responsibility Brief:

Design national Sales and business development plan and strategies for the company. Assist with online marketing and creation of more visibility to company website using digital tools Appoint regional account managers, set performance target and supervise accordingly. Vet, select and appoint national franchise partners for company product sales nationwide. Design and organize appointed partners training programs on sales and business expansion strategies. Liaise with media consulting partners and various online advertisement platforms in designing video contents, jingles, paper prints on company products for target market nationwide. Organize sales training for road show activation and supervise road show activation campaigns. Provide periodic performance report to board of directors/ company shareholders. Directly manage and oversee the sales, supplies, and support for all appointed franchise partners. Liaise with company legal team and partners to harmonize Trade Agreements/MOUs/SLAs and other addendum Create national business expansion schemes for company products working with appointed national franchise partners, eateries, community social clubs and various corporate organizations. Supervise and manage sales team participation in key industry events –trade shows, conferences, and seminars with clear and achievable ROIs.

LG Electronics –West African Operations- Consumer Electronics Plot 11, Olubunmi Owa Street, Lekki Phase 1, Lagos Business to Business Manager- Visual Solutions Junes 2015- Feb 2016 Responsibility Brief:

Directly manage the sales and supplies of all LG B2B LED screen s and other visual display screens and accessories to distributors within Nigeria, Ghana and other West African Market. Handle commercials and oversee distribution activities in market support schemes, to push LG B2B consumer goods through 716 Franchise partner retail outlets in Nigeria & 387 partner stores within African Market. Implement new marketing and operational strategies for channel sale of company B2B products within African Market working with Franchisees and dealer Partners with the region. Recruit and appoint System Integrating Companies to manage the purchase and shipment of LG B2B products and other Multi Media Interface solutions to corporate and government institution. Regularly organize corporate interactive forums targeted at nominated partner companies within the region for training and knowledge transfer on new product sales and marketing strategies. Oversee and supervise major B2B customized Projects from Sale, Shipment to final phase of installation Source for, develop and support newer re-seller network and sales channels for company retail and B2B products and engage in direct marketing of large Format Displays (LFDs). Conduct monthly development visits to various regional markets within the African Market. Manage company participation in key industry new product launches, conferences, and seminars. Liaise with major media partners and various online advertisement platforms in designing video contents, jingles, paper prints on company products for various seasonal promos and target market. Liaise with operational centers in Dubai and South Africa on various product and operational requests. Partner with Third Party Solution Providers for the implementation of customized client projects for banks institutions, airports, retails-shopping malls outlets, outdoor media companies, educational institutions, government agencies, event centers, hotels etc.

Implement targeted marketing & operational strategies for channel sale of company products nationwide working with corporate banking schemes for high network corporate organizations. Jet link Nigeria Limited –Plot 115, TF Kuboye Street, Oniru, Lekki Phase 1. Lagos Position –Head of Retail Sales & Marketing Sept. 2014- April 2015 Responsibility Brief:

Review, improve and implement marketing and operational strategies for channel sale of company products and services through Branch outlets nationwide.

Directly manage all Accredited Distributorship Partners, and all company Branch Network outlets nationwide with a team of Branch managers, product Channels managers and distribution networks. Assist with online marketing and creation of more visibility to company website using digital tools Manage strategic introduction of new Franchise products into Nigeria and other West African markets covering channel distribution, marketing, and campaign support for appointed dealers. Conduct monthly & quarterly trade visits to regional Brand stores, carry out holistic regional performance review on sales, and hold discussions with branch managers on areas of new business opportunities, branch support needed & general improvement requirement for each store. Manage company participation in key industry new product launches, conferences, and seminars both local and international with inviting and sponsoring partner organizations.

Samsung Electronics- West Africa, Convergence Centre –Sims Nigeria Limited 40 Akin Adesola Street, Victoria Island Lagos. Nigeria Samsung is a Global Manufacturer of Consumer Electronics and a Market Leader in LED TVs, Home Entertainment Systems, Air Conditioners and other home appliances and Corporate Business Solutions. Business to Business Manager June 2012- July 2014

Responsibility Brief-

Design, manage and implement B2B Corporate Business solutions for various industries working with Samsung Business Partners nationwide.

Work with management and Samsung West Africa (SEWA) in defining specific business solution needed for brand enhancement and marketability.

Manage all Regional Corporate Sales within the Nigerian market Generate and manage a data base of high net worth individuals and corporate organisations request for the supply of Commercial cooling units, homes, and offices appliances. Manage participation in conferences, exhibitions, and trade fairs to introduce and sell company products Liaise with major media houses, newspapers and various online advertisement platforms in designing video contents, jingles, and paper prints and for various seasonal promos and target market. Directly manage the sale, supply, and support of various LFDD (large format digital display) Video Walls and commercial cooling systems working with advertising media partners and installation partners. Manage and work directly with major facility and procurement units in churches, schools, banks, telecom companies, manufacturing industries and government organisations in the supply of Samsung brand of Air Cooling units and other consumer products-from supply to project commissioning. Engage in business partnership forums and the registration of company as franchise vendors with various local and multinational companies like MTN, ETISALAT, COCACOLA, NESTLE PLC, BAT, HUAWEI ETC... Work directly with management team in the formulation and implementation of seasonal and regional sales activities and marketing Campaigns.

Lead and manage a corporate sales team and their sales function especially with the establishment of sales/Marketing activities for Samsung and other Franchise products for the region. Manage, support and supervise the corporate sales executives in meeting set sales targets. Analyze market trends & changes within the FMCG industry covering new product launches, brand enhancement, product availability, pricing, and competitor activities. Conduct monthly sales review meetings with the sales team to evaluate growth performances. Collate, prepare and submit monthly divisional performance report.

Darvesh Group –Dubai- Trading as Pluto Impex Nig Ltd Industry –Trade & Manufacturing 23 Fatai Atere Way-Matori, Lagos, Nigeria

Darvesh Group is an international company that is into the manufacture, sale and distribution of office papers, cardboard sheet, construction & building materials worldwide with head office in Dubai Head of Marketing-Nigeria Sept. 2010- April 2012

Responsibility Brief -

Work with management in drawing up company growth development plan with focus on re- designing and improving overall marketing approach, selling strategy and product distribution Develop/implement strategic marketing plan for whole sale of company products in West Africa Manage and develop new product dealers/reseller in Nigeria and other West African countries. Work with country based media companies on product advert design and placement in Nigeria. Manage country market demand, product appreciation and plan seasonal product promotion. Advice management on both product performance and new potential markets in West Africa Maintain professional level of corporate relation with in-country existing corporate clients, and other international organizations. Represent company in conferences and trade fairs. Promote products to importers, wholesale/container buyers/distributors by organizing product presentations & where necessary travel for business meetings with clients anywhere in Nigeria. Draw up contract on payment negotiations for credit customers in line with company policies. Work with Darvesh import managers, local clearing office in Nigeria and other product specific units in Dubai on various taxes and import duties to determine product selling price in locally. Tele-Performance-Industry (Telecommunication) Werash El Telephonat St. Shoubra. Cairo Egypt Position- Project Lead-Samsung Account integration - June 2010-Aug 2010 Manage and train on operational procedure and integration process for Tele-Performance staff in Cairo. Manage & supervise technical service flow over from Sykes Edinburgh to Tele-performance Cairo. Manage and supervise Samsung AV service escalation from Call centre agents and technical staff. Liaise directly with Samsung UK on all Samsung service updates and other directives to be implemented in Tele Performance- Cairo.

Supervise and verify all product service bookings done by agents with ASC in the UK before submission. Work with Tele Performance team on product knowledge transfer (training) to agents in Cairo centre.

Sykes Global Services – 599 Calder Road, Edinburgh-Scotland Position–Senior Consultant –Samsung Global Sales – Sept.08-May 2010 Responsibility Brief;

Manage marketing/sales communications for company to corporate retailers both international and local e.g. Costco, Comet, Curry’s digital, Pc World, Amazon, EBay etc. Liaise with Company operational centres in Africa, America & Europe on product service types. Manage product services from pickup, ASCs allocation for repair and delivery back to customer. Manage daily Escalations for different lines of business (LOBs) and provide solutions. Liaise with and manage various corporate enquiries, providing products updates and services. Manage job request for repairs, returns and exchanges between customers and Companies. Create authorisation codes for FOC repairs and free supply of product accessories. Manage inbound/outbound calls to Retail Organisations and customers worldwide as necessary. Manage operational communications between ASCs in UK and product owners. Manage weekly and monthly reporting of key accounts operations to Group managers.

Hutchison 3G Mobile Telecom Network- Princess Street, Edinburgh Scotland Position- Regional Store Manager March 2007- July 2008 Responsibility Brief -

Report directly to Regional Head –North Central Scotland. Manage and supervise all retail sales transactions and general store operations. Providing administrative, training and sales support to new opening regional stores in Kirkcaldy, Perth, Stirling, Glenrothes, Aberdeen, Carlisle, Fife...etc, as a Subject Matter Expert (SME). Attend new company product evaluation and training. Monitor delivery of set regional sales target quarterly. Manage and Provide Sales Process Support (SPS) to 7 sales staff. Sell Call and CUG Tariff Plans to Corporate firms in Edinburgh. Conduct briefings and progress reporting on Sales figure for store. Providing training to new staff on tariff and POS processes. Managing and Processing Business Contract arrangements (Tariff Packages) for Companies. Conduct credit checks on Customers before tariff and Contract agreement. Hutchison 3G Mobile Telecom Network- (Telecommunication).Edinburgh Scotland Senior Sales Specialist Nov. 2006-Feb.2007

Responsibility Brief –

Attending to billing enquiries, complains and escalation management. Processing Contract Phone Plans (CPP) and billing set ups and credit checks. Daily reconciliation of sales & stocks using internal data system Conduct credit checks on Customers before tariff and Contract agreement. Assist in organising sales promos & other incentives to drive sales for company product. Conduct in-house training on new product and service launch by company.

Scottish Gas - Head Office Waterfront Crescent– Edinburgh Scotland Assistant Team Lead -Services Nov. 2005 -Oct. 2006 Responsibility Brief –

Manage and oversee relations with energies distributors on gas supply to homes and offices. Supervise account verification and customer contact files updating posted by agents. Supervise billing reassessment, payment negotiations on key corporate account. Oversee escalations and complains on monthly direct debit payment scheme & standing orders. Verify all Magnetic card payment schemes on weekly, fortnightly, monthly etc. Processing online card Payment, Billing Calculation and Payment adjustment, unscheduled billing and create refunds Manage company account transfers, relocation and reconnections Manage issues of faults like gas leakages, damaged supply pipes and issues of emergencies Supervise and oversaw 12 customer care agents-

Nicob Construction Limited - Industry (Building and Construction)-Real Estate, Lagos Nigeria Business Development Manager – Projects April 2004-June 2005 Responsibility Brief -

Source for building contracts for the company through business relationships and negotiations Assist in proposal preparation, contract negotiation and bid presentation. Develop new business platforms for company and promote its technical services Negotiate for land/site space approval and allocation and build and advertise for re-sale Finance Administrator -Projects Feb. 2002–March 2004 Assist in Project Cost Evaluation for new and existing building project activities. Coordinate with finance dept. various budget request & incorporate to quarterly planning. Evaluate BID packages of contracts; prepare detailed estimate for labour/materials/equipment etc.

Ministry of Finance & Economic Development- Ebonyi State National Youth Service- Department of loans and Investment July 2000-June 2001 Responsibility Brief- Finance Assistant

Assist in verifying daily accounting entries on department spread sheet. Assist in processing requirements for loans administration to small businesses Assist in providing information to small business owners on state investment options and loan facilities Basic administrative/ clerical works –typing, Mail handling and enquiry management EDUCATION AND PROFESSIONAL MEMBERSHIP

Masters of Business Administration PGQ- Napier University Edinburgh Scotland –2007 Bachelor of Sciences in Banking and Finance-University of Uyo, Nigeria.1996-2000 Member- Digital Marketing Institute-Dublin-2015


Fundamental Selling Skills and Techniques - Pro-Sell Consulting, Nigeria.2013 International Trade and Franchise Management-Africa in Focus-Darvesh Dubai 2011 Brand Management-Selling Composition & Differentials –Apple. Sykes Global Services, Edinburgh.2008 Samsung, Apple & Nokia Product Lines & Distribution channels European Market. Sykes Global.2009 Measuring SLA Performance and Effectiveness. Sykes Global Services – 2008 Brand Management and Product Expansion Strategy- Scotland Downline.3G Network, Edinburgh.2008 Gas Supply and Switch Negotiation- Scottish Gas and MPower in focus. Scottish Gas, UK.2007 Managing a Controlled Process.-Scottish Gas, Edinburgh.2006 Attributes & Managed Projects

Experience in both public and private sector management within the West African region Good knowledge of techniques for planning, monitoring and controlling. Excellent corporate relationship and negotiation skills. Strong inter-personal and people management skills. Good research and analytical ability.

Strong writing, oral communication and presentation skills. Experienced consultant on government and private sector trade relations and legislations. Experienced consultant on retail trade and the FMCGs market. Excellent sales and brand management experiences

Managed Projects

Project Lead: Supply and Installation of Video Display Screens. Lagos International Airport.2014 Project Lead-Supply and installation of over 1000 Cooling units to MTN base stations.2013 TELECOM –Managed product purchases and coordinated distribution nationwide for sales to MTN (MTN GO BENEFIT SCHEME 2013, 2014), ETISALAT and AIRTEL.

FINANCIAL SECTOR – Set up and managed an easy buy scheme for Samsung home appliances via Consumer Loan Credit facilities established with Eco Bank, Diamond Bank, Heritage Bank, Enterprise Bank, Sterling Bank, First Bank, Credit Direct, Accion Microfinance and NPF.2012-2014 OIL & GAS & MANUFACTURING-Working with Legal team, pioneered contract registration processes establishing Samsung Consumer goods as a major facility supply vendor to the following companies -Chevron, NNPC, Mobil Producing, Texaco & Oando Oil and Gas, Coca-Cola, BAT etc...2012-2014 BUILDING AND CONSTRUCTION-Won, managed, and supervised the supply and installation of Samsung cooling systems and information display solutions to various, hotels, churches, real estate and new bank branches construction projects worth over N3billion working with consultants. PRIVATE AND PUBLIC SECTOR – Working with Partners like Inter -switch (Verve Card Scheme) Nigeria established and managed a Card discount payment scheme nationwide 2014. Recruited and engaged 28 system integrators for the sale and installation of LG Video walls and other digital solutions nationwide.2015-2016

Managed Go to the Market/Sales plan for the Launch of Naijabillionaire Lottery Company Nigeria-2017 References to be provided on request

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