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Social Media Marketing

Location:
Bangalore, Karnataka, India
Posted:
December 20, 2018

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Resume:

SHUSHAG G

No.** *nd floor BKG Apartments

**th F main road, Bandappa Garden,

Muthyal Nagar Mathikere

Bangalore Email:ac70l1@r.postjobfree.com

560054 Contact: +91-831*******

Professional Summary

Brand Manager with over three years of experience. Proven success in running Offline and Online marketing campaigns and implementing marketing strategies that have pulled in a 3x increase in sales and reach for qualified departments. Proficient in Branding, Social media, Catalogue Management, Designing, Retail and inbound marketing strategies. EXPERIENCE: Brand Manager

Entertainment Store (present)

Create and align senior management on Brand Marketing plan and strategic plan

Lead development of the brand management organization

Develop well informed “points of view” to inform key decisions about the brand management

Work closely with the Offline and Online sales and retail team to create and implement a local and National marketing strategy

Oversee and manage project work-streams including Catalogue management and follow-ups, store communications, flyer programs, store event management and operational execution

Create and manage the promotional strategy for Retail and Online channels

Work cross functionally with the Category Management and wider marketing team

Developing and implementing an external communications strategy across all media platforms within the PR and communications

Analyzes data to mine insights, trends and uncover root cause of changes in consumer behaviour or channel/retailer performance

Coordinates with Shopper Marketing on development and implementation of activities in- field

Developed a short and long term business plan for the brand that addressed product holes, new markets, distribution strategy and profit estimates

Successfully developed and launched new products that increased market share from 10% to 40% in 3 years

Co-ordinate and Lead online platform Amazon, Pepper Fry and Flipkart,

Oversee technical teams to ensure effective website merchandise and reach.

Co-ordinate with technical team for Online Catalogue Management

Worked closely with vendors to ensure brand was effectively penetrating retail markets

Successfully launched membership based loyalty club creating all collateral and creative's Increased membership within a 6-month period by 50%.

Managed website redesign process for companies websites over four month period

Increased website market share of the brand from 3x the sales (per month)

Handling digital Marketing vendors for effective Digital reach and awareness. Design and Creative's:

Developed and executed Official Merchandise designing for Game of Thrones, Baahubali and Marvel Merchandise

Designed and implementing offline and online channel promotional creative's

Analyzed and designed creative briefs for merchandising and advertising including Print, Interactive and in-store POP.

Achievements:

- Increased website sales of the brand 3x (per month)

- Reached on top pages on Google search pages from 4-5 pages.

- Helped drive customer walking in by 30% more monthly by effectively marketing strategies.

- Successfully Handled and Executed official licensing Merchandise for one of the Top International Entertainment Brand like Game of Thrones, Marvel and India's biggest Entertainment Brand Bahhubali

- Worked Closely with vendors to source the best products for retail customers. Brand & Online Executive

Royaloak Furniture Retail and Online Department

Since November 2014 to July 2015

Oversee the production of newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.

Worked closely with Marketing head in the development and launch of company website site including, graphic design, copy, and layout and delivered under budget and on time, while reducing expenses.

Work directly with CEO and Purchase Team to develop marketing plans and initiatives to increase brand awareness, sales, and to execute all marketing functions.

Strategically involved in the development of products and services, defining targets, goals and initiated new marketing procedures to enhance customer experience in retail establishments.

Managed website redesign process for companies websites over three month period

Grew social media audience and reach by 3x

Launched newly product campaigns which captured over 2000+ end users in 3 months

Responsible for tie Up with online platform like Pepper Fry, Mebelkart and Flipkart

Lead technical work on website Host and domain changes successfully.

Developed and Oversaw the newspaper advertisements, email campaigns, websites, exhibition stands and liaising with art designers, Outdoor advertising, media buyers and printers. Design and Creative's:

Analyzed and designed creative banners and newsletters for online channels.

Designed creative briefs for merchandising and advertising including Print, Interactive and in-store POP.

Developed and implemented offline and online channel promotional creative's Achievements:

- Handled website Revamp with effectively merchandise for better reach and visibility

- Worked Closely with distribution to reach clients Executed 30% more

- Lead and handled team to onboard for Pepper Fry, Mebelkart and Flipkart resulting in increased sale up to 25% sales.

INTERNSHIP:

Saxon Global Inc. (Bangalore)

4 Weeks, March-April 2014

Brand Awareness through Social Media:

Study about creation of Brand Awareness through Social Media

Analysed various Social media marketing tools for Branding and Awareness

Analysed new opportunities on how to reach the targeted customers/audience through social media

Importance of social media for building effective brand awareness

Importance of web design brand awareness

Importance of Social media interaction

CAMPCO Ltd. (Puttur, Mangalore)

4 Weeks August 2013

Organizational study: Study about the Various departments in the organization

Analyse complete structure an history of the organization

Examine insight into the organization functional areas

Importance of social media for building effective brand awareness

Understand strength weakness, opportunity and threats. EDUCATION:

Master of Business Administration

Reva institute of Science and Management

Specialization Marketing & HR - 67%

2012-2014

Bangalore University India

Bachelor of Business Management (BBM)

Rajajinagar Parents Association College

2009-2012

Bangalore University, India

Higher Secondary Education (12th)

Sri Ramakrishna PU College

March 2009

Mangalore, Karnataka India

Secondary Education (10th)

New Mangalore Port Trust school

April 2007

Mangalore, Karnataka India

SKILLS:

Brand Building

Product Marketing

Digital marketing

Advertising

Offline Store Branding & Merchandising

Online Catalogue management

COMPUTER PROFICIENCY:

MS Office Excel, Word, Power Point

Adobe Photoshop and Illustrator

MS Office Excel, Word, Power Point

Facebook & Instagram Ad manager, Google Ad Words and Analytics.

Shopify, Magento, Bitly, Buffer, Mail Chimp

Amazon. Flipkart and Pepper Fry Dash board

PERSONAL DETAILS:

Fathers Name : late. Ganesh k

Mothers Name : Shamini

Date of birth : 29.06.1991

Gender : Male

Nationality : Indian

Languages known : English, Kannada, Hindi, Tulu, Telgu, Malayalam and Tamil. Date:

Place: Bangalore Signature

REFERENCE:

Avinash

Manager Purchase & Living category

Royaloak India LLP Bangalore

Mobile - +919*********

Sheetal Sachdev

Founder / CEO & Marketing Head

Treniq London UK

Former Marketing Head Entertainment Store

Email: ac70l1@r.postjobfree.com / ac70l1@r.postjobfree.com



Contact this candidate