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Business Development, Sales. Diverse B2B, B2C verticals.

Location:
Caldwell, New Jersey, 07006, United States
Posted:
December 19, 2018

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Resume:

DOUG SHALLER

DIGITAL SALES MANAGER

ac70am@r.postjobfree.com 862-373- 0746 Caldwell, NJ

Summary: Aggressive digital media new business driver seeking high income sales with an innovative supplier or media entity. Skills: Full sales cycle: prospecting, discovery, strategy, pitching, deep multichannel digital marketing, proposal development and closing.

EXPERIENCE

Owner & Founder

ALL MEDIA January 2017 - Present

Consultative sales of digital video, search engine marketing, cookie and IP targeted programs, cable television, social media, reputation and star building and integrated solutions. Partner with businesses owners to create breakthrough marketing programs.

Keep up with current and emerging digital marketing trends and new creative units. Manage post sales campaign execution, vendor relationships to ensure deliverables are on spec and in budget, monitor performance, troubleshooting and optimizations.

Develop contacts through networking and sourcing leads. Initiate contact, assess client needs and develop custom integrated marketing solutions. Process orders, maintain contact and upgrade products.

Multi-Channel Sales

The Evening Journal, Secaucus, NJ February 2016 – December 2016

101% to budget. Consultative sales of SEM, SEO, Online Display, Mobile, Paid Social Impressions and Posts, Targeted Impressions and Re-Messaging in sites, apps and networks. Enhance buy side proposals with 1st and 3rd party anonymous data.

Selected Accomplishments

Sold complete SEM campaigns (online + mobile) Dentist. Drove 47,487 90-day impressions. 1,645 Clicks. 327 Calls. New patients generated: 28. Value of conversions: $245,870.

Awareness / Targeted Impression campaigns: (mobile + online) Golf course. Drove Impressions: 111,111 Clicks: 36 Conversions: 29. Collaborate with Lotame Audience Targeting Specialist.

Social Media Campaigns - Mobile Face Book, Twitter and Google + sites and postings.

Premise Sales- Digital Media

YP.com (formerly AT&T Interactive) Paramus NJ. August 2011- September 2015

5th largest online ad network - 83% US Internet Penetration, 185MM uniques 35th largest US site

125% to budget 2015. 140% of budget 2014. 130% to budget 2013. 110% to budget 2012. Consistent top producer. Exceeded quota, revenue and ARPA every year. Designed and sold integrated programs to company’s advertisers, responsive sites, search engine marketing, seo, mobile search, online & mobile display & re-targeting in networks, RTB, programmatic real-time bidding, and direct. Interfaced internally with billings, digital ops, finance, sales, fulfillment management, CP3, MC2, to on board, launch, manage and optimize accounts.

Unity Bank. Sold a geo-fenced demographically targeted mobile display campaign for their certificates of deposit aimed at tablet and smartphone in all OS’s generating over 6000 impressions per month within 7 miles of each of branch. Reduced waste in their media spend and impressions 100%. Renewed client 4th year and increased budget 30%.

Transformed a PI attorney and installed a complete digital platform with online and mobile responsive sites, presence on Google/Yahoo/Bing. Generated a 28% CTR and 585% ROI.

Signed a national storage company to an incremental increase in budget yielding improved Page Rank on their keywords. Drove 7,000+ impressions/month and over 20% conversions.

Sales Manager

REDI MAIL DIRECT MARKETING Fairfield, New Jersey October 2010-August 2011

Clients: Pfizer, Galderma, Celgene

105% to sales budget 2010-2011.

Created marketing strategies to drive product trial and enhance patient product knowledge. Executions included email deployments, physician starter kits, data append and grow physician databases for national pharmaceutical companies.

Multi-channel marketing programs: CRM, 1:1 Programs, Email deployments, Timed & Event Triggered Communications, Variable Data, and Digital Imaging, AMA data, Audience Profiling.

VP, Advertising Director

BOSTON HANNAH INT’L, New York, N.Y. February 2006-March 2007 Account Executive

April 2007-September 2010 VP, Advertising Director

Promoted to executive team. Responsible for recruitment and development of ad sales department. Created sales strategies that monetized PGA sites and annual publications.

Quota Busting First Year. Presidents Club. 145% to budget 2006. 140% of budget 2007 130% to budget 2008, 110% to budget 2009.

Quota busting first year. President’s Club. Business wins: Prudential Retirement, Mellon Bank Private High Net Worth Banking, Transamerica, Marquis Air, Marriot Hotels, Ritz Carlton Properties, Trump Hotels, Osteo BiFlex, Macanudo Cigars.

Promoted to Advertising Director. Hired, trained and directed a team of 20 laser-focused high-performing telephone sales Account Executives. Multiplied sales within five years from $1.2 to $5.1 million. Grew department from 6 to 12 Account Executives.

Created standard sales pitches with strong angles and powerful openings designed to separate my sales team from competitors. Produced and conducted sales training classes in prospecting, time management, value proposition and closing. Implemented goal setting, weekly sales meetings, call reports and projections to maintain team focus and high levels of sales force motivation.

Additional Positions

NASA Tech Briefs: Eastern and Southern Regional Advertising Sales Manager

Parade Magazine: Direct Response Sales Manager

Software/Tools: CRM: Salesforce. Syndicated research: Comscore Programmatic: AppNexus. Digital Platform: Google (Google Search Network, Google Display Network) Microsoft Office: Outlook, Excel, Word, PowerPoint

EDUCATION: BA, Psychology, Ithaca College MISCELLANEOUS: Google Fundamentals recertified (8/17)



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