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Training Manager

Saint Paul, Minnesota, United States
December 21, 2018

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Shawn F. Dougherty

**** ********* **. *** ****, Mn. 55066 Ph. 715-***-****


Extensive experience and proven abilities in the following areas: marketing, sales & sales training, interviewing, hiring, supervising and employee development, effective presentation skills, budgeting and P&L management. I have both a commitment and genuine passion for the contribution an outstanding service level brings to the value formula. Will join a company whose positive work environment, growth potential, and willingness to invest in their people will insure a win-win long-term relationship.

Work History/Experience

2009-2018 Marketing Manager. Analysis, Design, and Execution of all marketing strategies for successful regional residential HVAC company

2002-2009 Residential in-home HVAC sales and B2B HVAC sales. Experienced in selling top-quality, higher priced, full margin HVAC equipment in both in-home and business-to-business sales arenas.

1994-2001 National Retail Training Manager, Red Wing Shoe Company: Direct training for all distribution, with special focus on Red Wing Shoe Stores and key “Independents”

Training Topics include: Professional Sales 101, World Class Sales & Service, WOW Service & Customer Loyalty, Time Management, Situational Leadership, Effective Coaching & Counseling, Cognitive Overload, Adult Learning Behaviors, Managing & Leading Change, Personality Behavioral Tendencies (DISC), Effective Delegation.

1984-1994 Retail Operations Manager, Oversee operations of 50-60 Company owned and Dealership Red Wing Shoe Stores, south central U.S., then southeast U.S.

Sales Management: Retail & Business-to-Business, Employee Development, Budgeting & Expense Control, Lease Negotiations, Interviewing, hiring & firing, Market Analysis, Performance Appraisals, Inventory Analysis, Regional Advertising, Dealership Agreement (franchise) issues, Regional Staffing Needs, P & L Analysis. Scheduling of travel and office time to manage priorities and deadlines described above for 50-60 stores in either of two regions.


As Marketing Manager:

In 7 of 8 full years as Marketing Manager, the company achieved Net Sales increases.

In 5 of the 7 years, achieved 21% or higher increase in Net Sales

Controlled marketing budget to stay within conservative 4% or less as a percent of total company gross sales

As National Training Manager:

Guided 80% of initial Training Team to promotions

Designed and coordinated the development of the business-to-business selling package for all domestic distribution. This project included the following: competitive analysis matrix, customizable to both seller and client, manual and PowerPoint formats, lead management and follow-up system, pre/post visit selling video, numerous supporting peripherals, and “How To” workshop for effective implementation. The Hassel-Free Program is still the main thrust of their strategy 18 years later.

Doubled attendance of 21-city workshop tour in first three years

Conducted Needs Analysis and redesigned New Manager Training Program that lead to a 40% increase in participation by the second year, while substantially reducing the time, travel and associated costs on a per employee basis.

Played key leadership role in proposal, training needs analysis, core design, and role out of company wide corporate university.

Initiated, proposed, designed and coordinated the company’s first Learning Resource Center.

Directed the conversion of 60-65% of the store manager-training program from a one-on-one, instructor-lead program totally dependent on delivery by a subject matter expert and converting it to a self-directed distance learning format. (CD-ROM )

As Retail Operations Manager:

Exceeded budgeted sales, net profit, and return on investment goals 8 of 10 years

Won 1st place “ROM of the Year” honor twice. (only been accomplished by one other in the history of the company) Retail Operations Manager

Won 2nd place twice for same award.

Won numerous 1st, 2nd and 3rd place awards for individual categories in ROM of the Year competition; e.g., sales, net profit, and return on investment

Achieved 100% of personal goals and objectives bonus 8 out of 10 years. (Other 2 years achieved 90% or better)

Achieved 2nd highest rating in “Supervisory Effectiveness” in employee satisfaction survey.

Work History

2009-2018 Marketing Manager, Dirks Heating and Cooling

2008-2009 Sales Rep, Tonna Mechanical, Residential HVAC

2007-2008 District Sales Manager, Research Products – Aprilaire, Sales and distribution of residential indoor air quality equipment, Conduct training sessions for dealer network and distributors in 4-state region

2003-2006 Sales Rep, Standard Heating & Air Conditioning

2002-2003 Manager, Waldoch Custom Center. Store manager of after-market truck accessories.

2001-2002 Sales Rep, SiteComp software. Tele-sales of Civil Engineering and Surveying software

(All positions below with Red Wing Shoe Company)

1995-2001 National Retail Training Manager, develop training for all domestic distribution

1985-1995 Retail Operations Manager, supervised 55-60 Red Wing Shoe Stores in two regions

1982-1984 Salesman, Territory Manager, Kansas & southern Nebraska

1981-1982 Salesman Trainee, Called mainly on “Independents”, western Washington & Oregon

1978-1981Red Wing Store Manager/Regional Training Manager: Managed “franchise” retail stores, Trained store manager trainees for Eastern Region


1974 Graduate Luverne High School, Luverne, Mn.

President of Band, President of Choir, Captain of Football and Track Team

1974-1978 Augustana- Sioux Falls, SD. & University of Minnesota- Morris, Morris, Mn.

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