Director of Marketing
Resume:
SHAUNA VO PULAYYA
**********@*****.***
www.shaunavo.com
Orlando, Florida
LinkedIn: shaunavo
SUMMARY
I’m what you might call a multipotentialite. I’m the marketing go-to, communications writer, relationship builder, problem solver and data-driven design expert. I strive in fast-paced, high-energy environments. I’m seeking a leadership marketing position where I can utilize my strategy skills to grow a company.
Director of Content Marketing & Public Relations
Sept. 2016 – March 2018
Reston, Virginia
StreetShares, small business tech Saas lender with a focus on veteran biz owners
• Brought inbound marketing strategy to an industry typically known for traditional marketing
• Managed a team of 15 writers, designers and other creative agencies and contractors
• Increased lead gen by 9,900%, blog views by 945%, maintained an average of 29% email open rate
• Created integrated marketing campaigns that included content marketing with an editorial calendar of blog posts, social media marketing, lead generation tools, digital paid media, public relations, business development, partnerships, webinars, events, automated email marketing and SEO
• Collaborated closely with founders to develop buyer personas and build customer journeys
• Implemented a media relations strategy and placed 80 stories in local/national press and podcasts
• Played a key role in preparing materials to help close a $23 Million Series B funding round
• Worked strategically with business partners to develop co-created content and campaigns
Brand & Media Manager
Sept. 2014 – Sept. 2016
Fayetteville, Arkansas
Field Agent, crowdsourcing retail tech and shopper insights Saas agency
• Strategically developed B2B inbound marketing efforts including editorial calendar planning, buzz- worthy and educational campaigns, social media, email marketing, blog posts, website and SEO
• Guided team to increase sales by 138%, lead generation by 1,900%, social media followers by 600%
• Incorporated brand voice and best practices with international partners and internal teams
• Collaborated with key stakeholders and strategy team to improve customer experience with products, website, online dashboard, mobile app and any UX/UI interaction
• Created paid and earned media strategy and placed 30 stories in local/national press
• Designed visuals such as digital assets, reports, presentations, infographics and sales materials
• Developed the company’s first B2B email marketing strategy
Visual Merchandising & Packaging Consultant
March 2014 – Aug. 2014
New York, New York
Tory Burch, women’s designer clothing, handbags and shoes
• Worked directly with the Creative Director of Tory Sport to develop package designs
• Executed renderings for in-store and window displays for boutiques and international stores
• Designed visual merchandising directives to be sent to 5 department stores and 200 boutiques
Director, Marketing & Sourcing
Oct. 2010 – April 2013
Ho Chi Minh City, Vietnam
VP Exports, Inc., third party apparel sourcing manufacturer
• Developed and maintained relationships with buyers in the USA and suppliers in Vietnam
• Achieved 98% of on-time delivery
• Coordinated production with garment manufacturers in Ho Chi Minh City and surrounding areas
• Negotiated prices, managed budgets, quotes, production lead-time of products and samples
Brand and Marketing Consultant
Aug. 2009 – present
• Consulted with businesses to create marketing plans consistent with business goals
• Conceptualized brands’ personalities and designed logos, identity sets, digital and print marketing materials and websites for small businesses and events
• Conducted market research for new products, buyer personas and package designs
Manager, Graphics and Design
March 2008 – Aug. 2009
Washington, DC
American Meat Institute, largest trade association representing meat industry
• Managed and designed 10 websites and brochures for consumers and member companies
• Created print marketing promotions and HTML email blasts
• Worked alongside the education department to develop compelling marketing pieces
Recruiting Sales Manager and Independent Sales Contractor
April 2005 - Sept. 2007
Nashville, Tennessee
The Southwestern Company, publishing company since 1855
• Earned $43,000 in gross profits over the course of three summers as a college student
• Proved success principles through direct sales of educational books and software
• Executed all ordering, inventory, accounting, sale and delivery of products
• Recruited, trained and taught 5 sales persons the sales cycle
• Motivated and prepared sales persons what to expect emotionally, physically and mentally
• Relocated to Rochester, Minn., Bismarck, N.D. and Atlanta, Ga.
OTHER RELEVANT EXPERIENCE
Business and Composition English Teacher
Oct. 2010 – Dec. 2013
Ho Chi Minh City, Vietnam
Vietnam-USA Society of English Language Centers
Vietnam-Australia International School
• Prepared college students and professionals for the business world by teaching business English
• Developed and implemented curriculum to deepen students’ English composition skills
• Created and organized engaging activities to enhance English language abilities for all ages
Native English Teacher
Aug. 2009 – Aug. 2010
Ulsan, South Korea
Ulsan Ministry of Education
• Collaborated with five co-teachers to develop a comprehensive curriculum
• Taught in the public school system conversational English and written English
EDUCATION
B.A. in Journalism, Minor in Art, University of Arkansas, Fayetteville, Ark. 2007
TESOL Certification, Classroom management, language awareness, phonology, 2010
How Design University, Package Design, Archetypes in Branding, 2013
Hubspot, Inbound Certification, 2015
Hubspot, Design Certification, 2016
Google Analytics Academy, Google Analytics for Beginners, 2018
PROFICIENT SOFTWARE & LANGUAGE SKILLS, INTERESTS
• Adobe InDesign, Illustrator, Photoshop, CSS, HTML, DSLR photography, iMovie
• Google Analytics, Hubspot, Cision, ClearVoice, Perfect Audience, Wordpress, Squarespace
• Microsoft Word, Excel and PowerPoint
• Conversational Vietnamese, Korean and Spanish
• Lived and worked overseas for 5 years, visited 37 countries
Contact this candidate