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Social Media Manager, Writer, Copywriter, Content Development

Ponte Vedra Beach, Florida, United States
August 31, 2018

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Career Path:

Communications Manager/ Director – I bring a quantifiable track record for producing and executing revenue generating and customer growth projects through persuasive brand content, newswire releases, media planning and buying, mobile and email ad design, social media utilization, data and analytics reporting, traditional DM and print, radio and television scripting, blogs, email campaigns and a strong command of English language skills.

Communications Experience:

Public Relations Copywriter Coordinator (Contractor) / October 2017 to Present

Wounded Warrior Project, Jacksonville, FL

Draft press releases, media advisories, written content for newsroom and blogs, executive bios, newsletters, talking points, organizational messaging, preparing speeches for launch events, content for WWP internal and external communications (electronic and print)

Drafted assigned content for communication team needs for internal and external electronic and print communications

Create video and photo assets to accompany written content being developed

Develop fresh innovative story ideas

Conduct interviews with warriors, executives, staff, partners, and supporters

Prepare agendas and presentations for meetings

Initiate and facilitate media outreach opportunities as assigned

Work collaboratively and provide support to program teammates

Develop targeted media lists for news releases, media alerts and other story pitching

Assist communications team with all PR activities

Assist all WWP teams with PR activities as necessary for special events, fundraisers, and key initiatives

Client Relations Communications Manager (Contractor) / April 2017 to Sept 2017

New Management Services, Jacksonville, FL

Responsible for content / copywriting for communication information channels between Data Furnishers and the company owners, the four credit bureaus: TransUnion, Experian, Equifax and Innovis

Managed multiple website design and content development projects. Direct website updates, direct client contact and helpdesk customer assistance, B2B email, social media and periodicals. Webpage analytics and graphic / User Experience (UE) design

Developed communication plans and strategies for new product launch, vendor contracts and enhancement campaigns

Coordinated email automation projects and route sales leads through CRM

Utilized Salesforce, Constant Contact, SharePoint and Umbraco Content Management System

Public Relations Officer: Writing, Editing and Research (Contractor) / June 2016 to March 2017

City of Jacksonville (COJ), Mayoral Communications, Jacksonville, FL

Review and coordinate responses to mayoral email, letters, digital content and events

Manage content for Facebook, Twitter, YouTube, and LinkedIn social channels

Serve as the city's primary contact for internal communications needs and distribution

Lead the development, content, decision-making and distribution of employee newsletters

PowerPoint presentations and event planning

Utilize Google Analytics for analysis and search engine optimization (SEO)

Freelance Writer / April 2015 to June 2016

Tudor Rose Freelance Creative: Marketing and Communications, Ponte Vedra Beach, FL

Editor / Ghost Writer for client products: young adult (YA), autobiographies, non-fiction, blogs

Rewrites and editing of client draft materials and brand awareness website marketing

Project Manager, Copywriter Team Lead: November 2013 to April 2015

Citi Cards’ Full Service Creative Agency, Marketing and Communications, Jacksonville, FL

Oversee creative content development of Citi Credit Card marketing projects from initiation through delivery utilizing mobile advertising, press releases, communications and marketing

Copy Team Lead for three senior copywriters on our Creative Center of Excellence (CCOE) team; leading them to develop and implement communications efforts

Strategy development, marketing plans, budgets, timelines and deliverables for digital marketing and communication projects with content that utilized a concise, plain-language corporate voice and tone

Write email, white papers and mobile/digital campaigns for partner companies such as Hilton, Citi Prestige Golf Rewards, Apple Pay, Tabbed Out, American Airlines and Macy’s

Present to Senior Leadership team for creative approval of social media, email, direct mail and ad platforms and campaigns using PowerPoint and other graphic formats.

Write and deliver website content and informational statistics reports for internal and external television, web and print media, key stakeholders and customers

Produce the President’s external quarterly blog, editorials and external customer email

Sr. Communications Project Manager / Journalist: March 2009 to November 2013

Citizens Property Insurance Corporation, Journalism and Communications, Jacksonville, FL

Work as the company’s Internal Communications team liaison and project manager to maintain professional relationships with multiple business units, media and corporate executives

Manage and develop internal and external client relations through promotional programs. reports and related sales collateral, company newsletters, social media, industry white papers, corporate leadership interviews and video production

Communication / Marketing team lead for $28 million computer/process upgrade system. Coordinate quarterly all-employee town hall meetings, as well as write, develop, produce and distribute Citizens’ Annual Reports

Write customer and insurance agent sales material, speeches, scripts, publications and track initiatives, communication requests, projects, timelines and budgets

Lead Marketing Copywriter: November 2006 to October 2008

Fidelity National Information Services, Marketing and Communications, Jacksonville, FL

Create media relations and sales support / lead generation content for national and regional ads, intranet, internet, wire and trade press releases and convention/event collateral content for mortgage, real estate and banking industry trade publications. Produce B2B and B2C sales, advertising plans and national convention collateral for inbound traffic generation

Lead writer and effectiveness analysis for FNIS division in a fast-paced and creative team environment specializing in the mortgage and real estate IT and technology sectors

Senior Internet Copywriter: July 1992 to November 2006

AT&T Transtech & AT&T Universal Cards User Experience Team, E-Business, Jacksonville, FL

Write creative for in-house agency’s Web copy content, brand development, product-pitch materials and phone contact for Buick, Goodyear and other transportation clients

Branding copy lead for 95 Citi Credit Cards, as well as marketing, acquisitions and account servicing websites and Citi Card web ad tracking; extensive CMS and media targeting / product placement experience.

Senior content expert responsible for online writing, editing, persona development, search engine optimization and customer user-case models


U.S. Army, Signal Corp: 4.5 years active duty + 4 years Army Reserve

Communications Chief


Bachelor of Science in Communication & Advertising: Aug 1983

University of Tennessee, Knoxville

Professional Skills and Abilities:

Excellent written and verbal communication skills for persona development

Above-board interpersonal and campaign presentation skills

Proficient in use of Microsoft Office Suite products and a variety of content management systems

Able to work independently or part of a team, multitask and adapt to frequent priority changes

Available for up to 50% business travel

Contact this candidate