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San Diego, California, United States
August 31, 2018

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General Manager

Industry Preference: Automotive

Qualifications Profile

Dynamic, competitive, and performance-focused professional with 15 years of experience in automotive retail, variable, and fixed operations management. Expert at setting and achieving sales goals, as well as developing and implementing marketing and sales strategies to drive unit, profitability, and revenue growth. Equipped with extensive expertise in controlling expenses. Armed with strong ability to develop relationships with all levels of personnel. Technically proficient with customer relationship management (CRM) software.

Core Competencies

Team Leadership and Training Automotive Management Sales Generation and Revenue Growth

Client Retention Inventory Control Customer Service and Relation

Process Improvement Business Development

Professional Experience

Mossy Nissan of Poway w Poway, CA

General Manager Mar 2017–Present

Provide support to department managers in guaranteeing that the volume and revenue commitments of the manufacturer are being met along with being profitable in all departments

Take charge of training, motivating, and developing all staff members to achieve their personal career goals

Organize individual meetings with managers regarding monthly and annual goals and objectives, as well as assessing their actual performance

Develop excellent relationships with the manufacturer at all levels

Key Highlights:

Improved pre-owned sales by 200% in the first six months which led to record months for the fixed operations department and increased profitability in year one by 300%

Achieved customer service index (CSI) levels above region target on a quarterly basis to ensure stores profitability

Perry Infiniti of Escondido w Escondido, CA

General Manager Nov 2014–Mar 2017

Managed and trained all department managers to achieve revenue growth and profitability in their departments while ensuring that first-rate customer service was delivered and store performance expectations were met

Held accountability in conducting daily decision making and guaranteeing that the store constantly had growth with rapid market trends

Maintained the highest CSI in the region year-over-year

Increased stores profitability by 700% in the first year as the general manager

BMW of El Cajon w El Cajon, CA

Sales Manager May 2010–Sep 2014

Provided leadership and motivation to a team of 15 sales associates and 3 finance managers in conducting customer follow-up and managing the CSI and all sales objections

Took charge of handling pre-owned inventory, including auctions and pre-owned inventory advertisements

Established reputation for having CSI at top level for BMW and for driving the highest gross per unit in the market

Mercedes-Benz of Sacramento w Sacramento, CA

General Sales Manager Apr 2006–Oct 2009

Directed and encouraged a team of 2 managers, 12 sales associates, including setting goals, handling objections, and maintaining dealerships high-customer satisfaction

Took full control of Reynolds & Reynolds Customer Relationship Management (CRM) tool contact on a daily basis to ensure execution of proficient follow-up for the dealership

Oversaw new car inventory management from ordering to marketing and advertising current finance and lease offers

Maintained the highest desk average on front- and back-end of all car deals

Earlier Career

Sacramento Jaguar w Sacramento, CA

Finance Director Sales Manager

Saturn of Roseville w Roseville, CA



Bachelor of Science in Business Administration

California State University, Sacramento, Sacramento, CA

Professional Development

MCM General Management Training Certification

Joe Verde & Paul Cummings Sales and Management Training

Fully versed in Reynolds & Reynolds, UCS, ADP, Advent & Dealer Track DMS

Vin Solutions and Dealer Socket CRM Management

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