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Product Management

San Diego, California, United States
August 30, 2018

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Fausto A. Ramírez :: 858-***-**** ::


Technical sales & product management professional with 20+ years of experience in the wireless industry. Have excellent relationship building skills coupled with a strong technical background. Successfully sell, build and deliver mobile & cloud solutions across a wide range of customers. Speak/write Spanish fluently. Basic French & Portuguese.


- Technical Sales

- Product Management

- Software Development Lifecycle

- Enterprise & Consumer

- Agile Scrum

- Operator & OEM Relations

- Desktop, Cloud & Mobile

- LBS/GPS Applications

- Digital Content

- Digital Security and Privacy

- Analytics and Data-driven decisions

- Excel & Power Builder


Intel Security/McAfee, Inc. Santa Clara, CA 2015 – Current

Sr. Product Manager: As part of the consumer’s Alternative Monetization team contributed to the following products of the McAfee core suites:

- True Key: Managed product roadmap of password manager solution and knowledge transition to newly formed development team in Canada and India. Managed communications through Partner Management organization to all key partners during sensitive transition time.

* Planning and requirements for: Rebranding and GDPR compliance, Change of Name, True Key Standalone End of Life, Biometrics Technology swap

* Identified and addressed Support key issues: Instant Login issue and upgrade of Auth Factors

- WebAdvisor: supported deployment of new distribution opportunities (OEM, Customer Acquisition, A B testing, etc) and managed implementation and tracking of KPI (NPS, LTV, etc.)

- Mobile Innovation: managed requirements and development of mobile app proof of concepts to create and measure engagement models for ad-based Alternative Monetization

AT&T (MUVE MUSIC) Los Angeles, CA 2012 – 2015

Sr. Product Manager International: As Product Owner managed a Scrum team in the development of Muve Music service for international wireless operator customers. Leading a team of Client and Platform engineers, we released a music service for TIM Brazil (Android, iPhone, Web).

- Leveraged big data tools (Splunk/Flurry/New Relic) to design applications to better support user

and network behaviors

- Collaborated to design and implement strategies to address challenges in device porting, app testing, preloads, App Store publishing and product localization

- Drove integration of marketing tools (FB Installs / Deep-links) to improve service adoption and promote user engagement

LOCAID TECHNOLOGIES San Francisco, CA 2010 – 2012

Sr. Product Manager: Managed product roadmap and publishing of PRD/MRD for Network Location platform addressing use cases for different consumer and enterprise industry verticals.

- Designed and wrote white papers and presentation slides for ATT B2B sales teams

- Managed customer on-boarding and carrier approval processes or network location use cases

Telecommunication Systems (TCS) Aliso Viejo, CA 2008 – 2010

Sales Engineer for VZW:

Engaged Verizon teams on technical sales for the commercialization of VZ Navigator and preload on VZW devices pipeline. Identified and sold LBS mapping and navigation use cases and signed on strategic partners for API integrations.

- Key contributor in the design and development of activities for the migration of BREW devices from Qualcomm to VZW billing

- Collaborated with VZW, Qualcomm and OEMs in the design and development of a Dual-GPS-Stack strategy for VZW Android device pipeline

- Participated with VZW & TCS teams in development of a “Freemium Deep-Billing” strategy and its implementation to respond to market conditions created by free Google Maps/Navigation

JUICE WIRELESS Los Angeles, CA 2007 – 2008

Director of Carrier Relations: Developed business opportunities for a social-network mobile app with wireless operators in the Americas and OEMs globally.

- Negotiated rev-share deals with commitments to preloads and premier placement in app stores

QUALCOMM San Diego, CA 2003 – 2007

Carrier Relations Manager: Managed deployment of mobile apps & content delivery platforms for wireless carriers and media companies in the Americas.

- BREW Deployed 11 properties for BellSouth International (later Telefonica) in LATAM and other wireless operators in North America.

Contributed to the successful up-sell and deployment of additional solutions: Prepaid integrations, Group Mgr, AVB (micro-transactions) and other.

- uiOne Business development activities positioning uiOne to ATT and wireless carriers globally

- BrandXtend New business development of direct-to-consumer digital content delivery platform for Media & Entertainment companies

- QChat Managed OEM Relations to ensure delivery of PTT devices for Sprint-Nextel & global operators. Set up and managed OEM development & integration labs in US, Japan & Korea


Customer Program Manager: Managed deployment projects of fraud prevention and prepaid platforms for wireless operators in LATAM.

- Lead team to deploy/sustain fraud prevention platform covering more than 600 cell sites for operators in Mexico

- Managed delivery of Prepaid platform for Telcel in Mexico via Ericsson channel

GRAFTECH MULTIMEDIA Baja California, México 1989 – 1996

Founder Principal: Consultancy practice and service bureau specializing in computer graphics.


BS Chemical & Systems Engineering – ITESM, Campus Monterrey, Mexico

Stanford Certificate in Advanced Project Management – Stanford, CA

Management and Leadership Skills programs – Qualcomm – San Diego, CA

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