Marketing Social Media
Resume:
Jennifer C. P. Scheel
** ****** *****, *******, ** 18925
215-***-**** (Home) 610-***-**** (Cell)
*********@*******.***
Professional Qualifications
Seasoned marketing executive looking for a senior position. Expertise directing internal teams to achieve impactful results. Wide-ranging experience including B2C and B2B marketing in both offline and digital initiatives. Superb attention to detail, while always keeping an eye on the big picture. Excellent communication skills, confident leader, and enthusiastic mentor to junior team members.
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Accomplishments
* Ran the Entenmann’s® Little Bites® Smurfs theatrical promotion resulting in $1MM in incremental sales.
* Launched a new client’s, Florida Blue, Medicare Annual Enrollment Period (AEP) campaign while maintaining a 78% margin exceeding the company target of 60%.
* Managed Allebach Communications’ first fully integrated shopper marketing program increasing sales by up to 54% at participating retailers.
* Launched Roska Healthcare’s first mobile application (iPhone).
* Ran the most successful convention in Cadient’s history, doubling the previous years’ registration numbers.
* Researched, planned, and implemented a budget strategy to reduce costs at AmeriHealth – exceeded company goals by over 10% three years in a row.
* Set national standard for newsletters promoting managed care products at Aetna Health Plans.
Marketing Experience
Allebach Communications, Souderton, PA 2016-2017
Account Director
* Accountable for overall brand and account management including the development and implementation of strategic marketing plans for one of the company’s largest accounts.
* Developed and presented brand strategies and supporting tactics designed to meet and exceed objectives.
* Provided proactive marketing proposals for new shopper marketing initiatives including conducting the research to support the concepts.
* Drove the strategy for development of the social media content calendars including writing content.
* Led meetings and presentations on proposed marketing plans.
* Participated in client marketing research and planning meetings.
* Reviewed marketing deliverables to ensure they were on brand and on strategy.
* Experience included CPG/food
H4B Catapult (Havas Health), Hamilton, NJ 2015-2016
VP, Account Group Supervisor
* Supervised the development of the account team.
* Constructively reviewed creative to enhance its impact on the brand and campaign success.
* Acted as brand champion to all stakeholders.
* Experience included pharmaceuticals, global and domestic
Harte Hanks, Feasterville, PA 2013-2015
Account Director
* Provided innovative strategic marketing solutions to business problems and/or to reach company objectives.
* Led the development of customer engagement and customer journey marketing programs.
* Headed the database development team and set the database requirements.
* Analyzed campaign results and provide critical business insights.
* Wrote and negotiated annual contracts and project budgets.
* Managed financials to insure profitability for Harte Hanks.
* Mentored account supervisor and junior project managers to boost their career growth.
* Shared industry knowledge and trends with team members.
* Developed relationships with executive teams both internally and externally.
* Experience included CPG/personal care, vision care, and lawn care
Jennifer C. P. Scheel
215-***-**** (Home) 610-***-**** (Cell)
*********@*******.***
Allebach Communications, Souderton, PA 2011-2013
Account Supervisor
* Accountable for overall brand and account management including the development and implementation of strategic marketing plans.
* Demonstrated leadership to the internal team and clients by acting as a mentor to less experienced team members and teaching problem solving skills.
* Reviewed marketing deliverables to ensure they were on strategy.
* Shared best practices within internal organization as well as throughout client engagements.
* Experience included CPG/food and waste services
Roska Healthcare Advertising, Montgomeryville, PA 2009-2011
Account Director
* Accountable for the overall planning, leadership, and direction of marketing programs and strategies.
* Effectively led a cross-functional internal team, supervised account management staff, performed ongoing staff training, development, and performance reviews.
* Maintained thorough understanding of products and brands, competition, and industry trends.
* Managed and provided recommendations on complex financial issues, budgets, and contract negotiations.
* Experience included pharmaceuticals, global and domestic
Cadient Group, West Conshohocken, PA 2006-2009
Senior Strategic Engagement Director, Senior Account Director, Strategic Engagement Manager
* Provided integrated strategic marketing direction for all interactive engagements including, but not limited to website development, relationship management programs, acquisition campaigns, and professional conventions.
* Communicated and pulled through the critical dependencies of partner agencies for successful execution of client strategies and tactics.
* Led internal team to provide excellent tactical execution and mentored account managers in order to develop strong account and strategic skill sets.
* Experience included pharmaceuticals, B2B
Harte Hanks, Feasterville, PA 2000-2006
Account Director
* Provided innovative strategic marketing solutions to business problems and/or to reach company objectives.
* Led the development of customer engagement/ relationship marketing programs.
* Headed the database development team and set the database requirements.
* Monitored financials to insure profitability for Harte Hanks.
* Managed account team.
* Experience included health care and pharmaceuticals, B2B and B2C
AmeriHealth Insurance Company (A subsidiary of Independence Blue Cross), Mount Laurel, NJ 1996-2000
Marketing Manager
* Ran the marketing department to support sales efforts as well as outbound marketing collateral, proposals and budgets.
Aetna Health Plans (formally Freedom Health Care, Inc.), Wayne, PA 1990-1996
Branch Account Manager
* Promoted healthcare plans to internal constituents throughout the US to support them in their sales efforts by developing collateral materials and newsletter with highlights of key benefits
.Education
Master of Arts: Professional Communication 4.0 GPA La Salle University, Philadelphia, PA
Bachelor of Science: Marketing & Communication Magna cum laude La Salle University, Philadelphia, PA
Certification
Marketing Using Social Media Certification 7/2011 Bucks County Community College, Newtown, PA
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