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Graphic designer / Art Director

Location:
Chicago, Illinois, United States
Salary:
75000
Posted:
August 28, 2018

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Resume:

Jared Hertzke

Portfolio: ProjectFive.net

1-847-***-****

ac6ue4@r.postjobfree.com

linkedin.com/in/jaredhertzke

Resume

Jared Hertzke

Senior Art Director

WORK HISTORY

FREELANCE ART DIRECTOR

Chicago, IL, Aug. 2017 – Present

SENIOR ART DIRECTOR PUROHIT NAVIGATION

Chicago, IL, Sept. 2015 – July 2017

3 product launches, including integrated print and digital campaigns that utilized strategy, concept development, art direction, and design. Conception and design of the marketing materials including print sales aids, direct mail, digital sales aid, responsive websites, email, banner ads, landing pages, PowerPoint, and brand style guides. SENIOR ART DIRECTOR FINGERPAINT MARKETING

Saratoga Springs, NY, March 2013 - June 2015

Directed 2 product launches, one for Upsher Smith and another Eagle Pharmaceuticals. Each launch had its own original concept with a fully integrated marketing campaign. Conception and design of the core marketing tools included print sales aids, print collateral, iPad sales aid, email, responsive websites, landing pages, and logos.

- Eagle’s brand successfully sold $2.4 million in its first 6 months. Directed 2 product rebrands, one for Ferring and another for Insys. Each rebrand involved the redesign of all brand materials with new creative that integrated visual impact with strategic messaging. Saved a client over $20k in photography costs on their core brand imaging with careful planning, and strategic use of existing photography. Created 2 booth experiences that integrated print and digital marketing. Fostered a team environment throughout all phases of the design development, directed the group toward collaborative innovation and tactical thinking with original creative problem solving. SENIOR ART DIRECTOR ABELSON TAYLOR

Chicago, IL, March 1997 - Sept. 2012

Directed 3 product launches in the pharmaceutical healthcare market. Directed 7 product rebrands in the pharmaceutical healthcare market. Led multiple design campaigns for brands having over a billion dollars in annual sales including Neupogen (Amgen), Niaspan (Abbott) and Vesicare (Astellas).

Guided a creative team, including Jr. writers, art directors, illustrators, photographers, and animators.

Led teams in the development, design and production of innovative sales-driving, brand-extending campaigns that included sales aids, kits, B2B or B2C direct mail, websites, banner ads, product packaging, trade show activities, multimedia; encouraged the use of emerging technologies. SUMMARY

STRATEGIC THINKING.

CREATIVE IMPACT

A concept-driven, hands-on,

highly-experienced Senior Designer /

Art Director. Specializing in high

impact ideas for my clients,

forging strategy, words and visuals

into fast, simple stories that sell.

CREATIVE SKILLS

Creative Direction & Design

Concept Development

Brand Strategy

Digital Art Direction

Integrated Marketing

Creative Collaboration

Creative Mentor

Typography

Identity

Creative Cloud

InDesign, Illustrator, Photoshop

AWARDS & HONORS

IN AWE SILVER AWARD

RXCLUB GOLD AWARD

9 RXCLUB

AWARDS OF EXCELLENCE

DAVEY AWARD

EAGLE SCOUT

EDUCATION

BACHELOR OF FINE ARTS

University of Northern Iowa, Cedar Falls, IA



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