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Sales Manager

Cainta, Pasig, Philippines
August 29, 2018

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A Sales & Marketing professional offering demonstrated results in positions of considerable responsibility.

• Driven by a desire to excel by developing new ideas and strategies Maximizing available resources to get clients interested in the products and services through various mediums (TV, Radio, Print, Digital and on- ground).

• A creative sales person, utilizing current technologies and software to produce attractive e-flyers, photos and videos.

• Established track record of consistently increasing brand awareness, revenues, market share, and resulting in a favorable profit/revenue targets.

• Confirmed expertise in surpassing goals, attaining corporate objectives and exceeding customer expectations in a highly competitive industry.


Sales & Marketing:

VP for Sales & Marketing at DsD Designs & Interiors Services (January 2016 to present)

Consultant, Sales & Marketing Manager for Misty Kool Line & Fan Systems (March 2017 to June 2017)

Consultant, Key Accounts Manager at Bell Telecommunications, Inc. (March 2015 to July 2016)

VP Sales & Marketing (Board Director) at By Seven Designs & Interiors, Inc. (January 2013 to Dec 2015)

Consultant, VP for Sales and Marketing at Asian Television Content (March 2014 to July 2014)

Consultant, Sales & Marketing for Wonder Fluid, Inc. “FLUID FILM” (Jan 2013 to Dec 2013)

Independent Distributor for Fuel Direct Philippines (May 2012 to Dec 2013)

Sales Director at GMA TV, GNTV and Regional TV at GMA Sales & Marketing (Jan 2006 to Dec. 2012)

Sales Director at GMA for News & Public Affairs TV (Jan 2003 to Dec. 2005)

Account Executive at GMA Sales & Marketing (July 1988 to Jan. 2003)

Account Manager at ABS CBN Sales & Marketing (July 1986 to March 1988)

• Duties and Responsibilities:

DsD Designs & Interiors Services:

Responsible for marketing and promoting the company’s accomplishments

Introduced the time lapse documentation of the restaurant projects handled like:

• Toni & Sergio in Venice Grand Canal, McKinley, Taguig.

• Parmigiano Ristorante in Molito, Alabang.

• Mama Mia Restobar in Uptown Mall, BGC, Taguig.



Residence: # 1 Sandalwood St, Phase 2A,

Greenwoods Executive Village, Cainta, Rizal

Mobile: 0917 - 8403500


Responsible for managing finances for new business opportunities.

Handles the purchasing and deliverables of materials for each project.

Monitors and supervises the development of the projects until completion and turnover.


Responsible for the development of processes, procedures and guidelines for Sales & Marketing for Modern Trade Channel.

Writer/Producer of Sales Training Materials for Sales & Marketing Dept.

Asian Television Content:

Responsible for the enhancement of the ATC website.

Edited and produced ATC TV programs plugs for airing and sales presentation materials

Responsible for the production of teaser plugs and awareness campaign of ATC on various media platforms.

Trained and supervised the sales team

Prepared presentation materials to the advertising industry for various TV programs of Asian Television Content.

Supervised and managed Key Accounts

GMA Network, Inc.:

Lead the team in the conceptualization of San Marino Corned Tuna’s launch campaign.

• The product gained 30% market share in the canned tuna industry in just 3 months.

Lead the team in winning the account and production of CDO’s BIBBO HOTDOG educational program for GMA 7 and GNTV.

• CDO’s BIBBO HOTDOG gained 25% market share in the hotdog category.

Lead the team in the conceptualization and production of “TROPANG POCHI” an educational program in partnership with Columbia Int’l Foods Corp.

• The program ran for six seasons.

Spearheaded the exclusive campaign and partnership of SUNTRUST Properties for PROTÉGÉ’.

• Lead the team in producing the first TVC material for SUNTRUST Condominium projects. This is a first for Megaworld. After three (3) months of airing, resulted to a record breaking sales performance for Suntrust Sales.

• SUNTRUST renewed its partnership with the Network the following year.

Spearheaded the exclusive campaign of AMIGO SEGURADO pasta noodles for the 2012 HOLY WEEK campaign on GMA and GNTV prior to its TVC launch in September 2012. The TVC material for the HOLY WEEK campaign was produced by GMA. Resulted to an increased awareness and revenue of AMIGO SEGURADO.

• The company renewed sponsorship the following year.

Created and introduced the first Product Incidental and Program Intrusion within GMA programs like:

• “Kool Ka Lang” for Tanduay Rhum and Del Monte

• “Darna” for San Marino Corned Tuna

• “Idol Ko Si Kap” for Columbia Foods

This created a window to gain additional sales which is over and above the existing and limited commercial airtime allotted for the program/s.


GMA Representative to the Bi-Annual Advertising Congress.

Managed and assisted sponsors/clients for local and regional events of GMA Regional TV and GNTV.

Regional Events – assisted sponsors with their on-ground promotional activities.

GMA Christmas Pyro musical:

- Project Manager (1994 to 2012)

- Music Researcher / Musical Arranger /Sales coordinator (1997 to 2012)

GMA Network Sports Activities:

- Sales coordinator (1998 to 2012) – Sales representative in acquiring event sponsors.

- Team Captain - Inter-Media competition for bowling and badminton

- Team Captain – Inter-Dept Competition for Basketball, Badminton, Bowling, Billiards KEY STRENGTHS

Business Development

Sales and Marketing

Analytical problem-solver

Excellent interpersonal/presentation skills

Writes, Directs presentation materials

Public Relations

Tech Savvy

Competitive sports enthusiast


Urban Institute – Build & Sell Seminar – May to July 2013

Urban Institute – Comprehensive Real Estate Seminar – Oct 2012

Meralco Foundation, Inc. - AUTOCAD – July – Aug. 2013

High Impact Sales Training –Mr. Jun Garing – May 2006

The John Maxwell’s Leadership Seminar Sept. 16, 2004

From Selling to Managing – Mansmith & Fielders, Inc. – May 16 – 17, 2003

John Maxwell’s “BOOTCAMP” - 2002

Creative Problem – Solving & Decision Making – Ms. Cecille L. Ayllon, MBA – 2001

Romancing the Advertiser (Research) – Ms. Maita Brillantes-Consulta – 1998 EDUCATION

• AB Broadcast Communications – University of the Philippines, Diliman (1984) PERSONAL DATA

Married with three (3) children (Details available upon request) Height: 5’11”

Weight: 75 kilos

Birthdate: Dec. 19, 1962

Birthplace: Manila

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