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Social Media Marketing

Santa Ana, California, United States
200,000 - 250,000
August 26, 2018

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Corporate leader offering 25+ years’ success establishing new companies, transforming them into industry leaders, and positioning them for lucrative sale. History spans start-ups, mid-caps, established corporations, and entrepreneurial ventures. Built a marketing communications firm from a 1-person shop into a national practice; led a start-up AI software company through a 2nd VC capital round and orchestrated its sale; and launched a global firm, Kai Fragrance, which achieved multi-millions in annual revenue. Expertise to define marketing, branding, and operational strategy and execution. Talent for creating, reinforcing, and promoting brand consistency in a culturally-relevant, engaging manner. q Strategic Vision, Planning & Execution

q Strategic Creative Development

q Channel, Partnership and Key Alliance Marketing

q Traditional Marketing

q Digital & Social Media Marketing

q Go-To-Market Strategy

q Brand Development

q Branding & Identity Marketing

q Rebranding & Brand Positioning

q Operations Management & Execution

q Strategic Growth Initiatives

q B2B and B2C Technology Supervision


THE CANAL COMPANY 2013 – Present


Strategically guided the launch of this consultancy, and principally drive new business development, client engagement, and project delivery. Specialize in business management, strategy, marketing, creative direction and branding consulting to companies in a variety of industries.

q Defined and executed marketing strategy for a firm specializing in multi-dimensional technology for experiential learning and human achievement.

q Delineated operational processes and defined user base and investor targets for a music industry startup, key to building investor presentations and winning funding within just 5 months. BETTER ANGELS 2007 to 2013

CEO & Chief Creative Officer

Orchestrated transformation of this unknown start-up music publishing and production company into a recognized market force, among most recognized companies in Nashville. Provided key operational and financial leadership, and directed 15 employees. Defined strategy to position the business for lucrative sale to competitor. q Launched series of strategic campaigns – primary vehicle was traditional, B2B outdoor advertising, and online social media. Additionally, generated revenue by identifying and structuring key sponsorships. q Initiated and negotiated agreements for Better Angels songs to be placed on a Double Platinum Album of the Year, as well as several Gold albums.

CONVERSIVE, INC. 2000 to 2007

CEO & Chief Marketing Officer

Principally directed full-scale turnaround, to reposition and revitalize this $5M software development company. Held complete P&L responsibility. Strengthened the organization, built value, and structured Conversive’s sale to Avaya. ROB RAPPAPORT q Re-branded Conversive as expert in automated web-based customer service, and captured key agreements with utilities (PSEG), airlines, (Continental Airlines and Qantas Airways), and financial services firms (Morgan Stanley). q Achieved 200% sales improvement by forging strategic partnership with Computer-Aid, which enabled Conversive develop and deliver innovative solutions in a fraction of the time. KAI FRAGRANCE 2001 to 2006


Co-founded this consumer products company, and principally guided operations and marketing. Provided strategic leadership to grow the organization into a world brand. q Defined brand, packaging and marketing strategy critical to driving Kai from startup to $4M in annual revenue. q Garnered international media attention when Kai was featured on Oprah's "Favorite Things." JACK MORTON WORLDWIDE 1994 to 2000

CEO-West Coast & Chief Creative Officer

Retained when Jack Morton acquired 40% interest in competitor Caribiner International, Inc., the world’s largest public marketing communications company. Previously, Caribiner acquired The MultiMedia Group (below). THE MULTIMEDIA GROUP / CARIBINER INTERNATIONAL 1984 to 1994 Founder/CEO-West Coast & Chief Creative Officer

Launched this award-wining experiential marketing communications company, which became the largest on the West Coast. Ultimately, orchestrated MultiMedia’s lucrative acquisition by Caribiner, International (NYSE) in a transaction financed by Warburg-Pincus.

q Drove Multimedia to $20M in annual revenues, and generated 20% average increase in annual profit every year. Captured Fortune 500 clients including Apple, McDonald’s, Toyota, Microsoft, Disney, and Sony. q Established a new market in the face of electronics industry competition from emerging big box retailers. Targeted and won automotive accounts including Toyota, Lexus, Honda, Acura, Mazda, Porsche, Yamaha, and GM. q Capitalized on an emerging opportunity in the nascent computer market. Delivered major sales presentations to win HP, Intel, and Microsoft enterprise accounts.


Bachelor of Communication Arts, Loyola Marymount University International Economics Studies, American College in Paris International Relations Studies, L’Université de Grenoble Certificat d’etudes LANGUAGES

Fluent speaking English and French; conversational in Spanish.

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