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Sales Manager

Supply, North Carolina, United States
August 27, 2018

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Craig A. Saltiel

*** ******** ****** **

Bolivia, NC 28422

Phone: 609-***-****


Highly motivated and creative manager with over 25 years experience with extensive involvement in Category Sales/Merchandise Planning, Purchasing/Procurement, Consultative Sales/Marketing, Project /Operational Management.


2004 – Present Pep Boys Philadelphia, PA

Planogram Technician/Project Coordinator

Meet with vendors yearly on current planogram SKU production for 20 different categories.

Consistently increased sales from 3% to 15% in each category.

Utilize Spaceman 11.0 software to provide unique presentations to our customers.

Coordinate the purchasing, marketing, merchandising and inventory control with inventory managers and category managers. Build all planograms in test store to allot store hours.

Assist the maps department to determine best placement in store for optimal sales.

2002 – 2004 Burris Retail Logistics Milford, DE

Category Sales Manager – Acme Markets

Responsible for all sales and merchandising of frozen food merchandise within Acme Markets.

Increased sales by 13% by maintaining a high level of in stock percentage for the 10 for $10 program. Received 4 bi-yearly bonuses for surpassing sales/gross profit goals.

Coordinated inventory with 3 buyers, 1 reset manager and multiple food brokers.

Analyzed and reduced deliveries, which saved Burris and Acme over $200,000 in operating expenses.

2001 – 2002 Pep Boys Philadelphia, PA

Sales Promotion Technician

Designed, coordinated and implemented weekly, monthly and quarterly promotional activities throughout the Pep Boys chain.

Increased gross margin by 7% by effectively cross merchandising end caps.

Achieved yearly bonus for surpassing all sales and profit goals.

1999 – 2000 Richfood, Inc. Harrisburg, PA

Area Sales Manager

Coordinated all regional merchandising through the reset manager and 4 retail merchandisers.

Exceeded all quarterly and yearly bonus quotas, received six quarterly and one yearly bonus.

Account Manager for the 27 Genuardi’s and 20 Great-Valu Supermarkets.

Procured all deals, negotiated allowances and marketing promotions for all anniversary and grand opening programs.

1996 – 1999 Fleming Companies, Inc. Oaks, PA

Account Executive

Responsible for 10 sales representatives and 5 retail merchandisers.

Team exceeded all quarterly and yearly goals in 1997 and 1998. Achieved highest increases in the country in 1998.

Created, designed and implemented the Baby Food and Pet Food store within a store concept Increased sales in these stores by 32% by effectively cross merchandising GMD merchandise within these categories.


Category Sales Manager, DSD

Increased sales by 23% from $350 million dollars to $430 million dollars by developing new incentives for retailers to purchase from us.

Increased profits by a record $9 million dollars, an increase of 17%.

Purchased the following categories: water, soda, juice, fruit, applesauce, coffee and tea while maintaining above a 98% in stock percentage to sales ratio.


Account Manager

Sales Manager for 35 Shop N Bag/Thriftway Supermarkets in the Tri-State area.

Achieved Manager of the Year 5 out of 8 years by increasing sales by over 10% in my territory.

Counseled retailers on store operations, merchandising, advertising and marketing programs.

Key liaison between retailers, merchandisers, store development, marketing & purchasing.

1984-1986 James A. Weaver Food Brokers King of Prussia, PA

Sales Representative

Exceeded all sales goals in 5 territories that were assigned to me.

Merchandised product for the following principles: General Foods, Quaker Oats, Beatrice/Tropicana, Campbell’s and Nestle’s.

Implemented marketing and merchandising strategies, which increased market share and sales.


2000 Rowan College at Gloucester County Sewell, NJ

A.A.S Network Management

LAN/WAN Network Management Certificate – September 2000

LAN Network Management Certificate – July 2000

1986 Camden County College Blackwood, NJ

A.A.S. Business Administration Management

Specialized Training

Dimensional Sales Training – Oklahoma State University – 1990

Sales Training Institute – Oklahoma State University – 1998

Community Involvement

Boys & Girls Clubs – Delaware – 2005 – 2006

Greater Philadelphia Food Bank Committee – 1996 – 1999

Philadelphia Food Trades Organization – Board Member 1998 – 1999

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