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Manager Marketing

Location:
Irvine, California, United States
Posted:
August 23, 2018

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Resume:

Stanley J. Goodrich

***** ****** *****

Laguna Niguel, CA 92677

***/***-****

ac6r8n@r.postjobfree.com

SUMMARY

A professional marketer/communicator with an outstanding results record in the development and implementation of comprehensive, strategic communications programs for a variety of technical and business enterprises. A results-oriented, self-starter skilled at maximizing the use of available resources to achieve stated goals and objectives.

PROFESSIONAL EXPERIENCE

SYSPRO 1998 present

(Costa Mesa, Calif.-based developer and publisher of ERP software systems)

Public Relations Manager -- Develop, implement North American marketing program, encompassing advertising and public relations, to create company and brand awareness and position software product in the marketplace. Named Employee of the Month for outstanding press coverage at National Manufacturing Week. Increased press placement by 800%

Instrumental in securing Microsoft technology awards as well as numerous association and publication awards, including Company of the Year.

Increased Awareness of SYSPRO to Top 10 in ERP Software Category

Average article placement – 15 per year

Typical press release output – 2 per week

THURMAN MARKETING SERVICES 1992 - 1998

(Aliso Viejo, Calif.-based publishers of Computing News & Review)

Editor-in-Chief -- Directed organization and contents, edited releases, submitted articles, wrote original articles and editorials, conducted interviews for industry leading monthly reporting on technology trends. Efforts drove up monthly circulation to more than 40,000.

COMMUNICATION SUPPORT SERVICES 1990 - 1992

(Palm Springs, Calif.-based marketing consulting firm)

Account Representative -- Consulted with companies, institutions in the development, implementation of marketing and marcom programs.

MCDONNELL DOUGLAS COMPUTER SYS. CO. 1981 - 1990

(A division of St. Louis-based McDonnell Douglas Corp., MDCSC manufactured and internationally marketed computer systems and related software as total business solutions.)

Communications Mgr. -- Conceived, implemented public relations and advertising programs, encompassing media selection, promotional programs, trade shows, collateral, beta site selections, new product intros, press conferences, releases. Wrote/edited company magazine, newsletters, executive speeches, annual report copy. Directed activities of official user group. Created customer videos for use as highly effective sales tools.

Other Marketing Posts: Harris Corp., Western Digital Corp., Fairchild Semiconductor, Signetics

EDUCATION

MBA, BA, University of California, Berkeley,

Life Teaching Credential, State of California, Jr. College

Advertising Art Courses, San Francisco Academy of Art



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