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Manager Social Media

Location:
Noida, Uttar Pradesh, India
Posted:
August 17, 2018

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Resume:

SHIKHA GUPTA

Ph.: (M) +91-741*******, 989*******, Email: ac6pfx@r.postjobfree.com

In pursuit of challenging assignments that would facilitate the maximum utilization and application of my experience, broad skills, interpersonal skills, strong functional knowledge, analytical abilities and expertise in making a positive difference to the organization

SYNOPSIS

Creative marketing professional with a diverse background and comprehensive practice in online marketing and its multiple facets including social media, search engine marketing and optimization

Possess over 6 years of professional experience in the IT sector (Mobile Phone)

Credit of working on more than 40 Mobile Applications for BlackBerry, Android & iOS

Handled product on web and mobile as well.

Exceptional understanding of organizational strategy and direction in defined service areas with ability to draft clear and concise reports and other professional documentation

Maintain focus on achieving results while formulating and implementing solutions to meet diversity of needs

Adept in devising / implementing strategies that streamline employee performance and organizational deliverables and foster an environment for increased business and reduced operational costs

An enterprising leader with proven ability to motivate personnel towards achieving organizational objectives and adherence to industry’s best practices

CORE STRENGTHS

Product Management

Market & Product Analysis

Google Analytics & Firebase Analytics

Appstore Search Optimization

Requirement analysis & Sprint planning

Quality Assurance

Strategic Planning & Execution

Competitor Benchmarking

Able to handle multiple projects at a time

Relationship Management

Detail Oriented

EMPLOYMENT CHRONICLE

CAREER PATH

DURATION

Product Manager, DB Corp Ltd

Feb’17 – Till Date

Business Development Manager, Papaya Mobile Pvt Ltd

April’16- Feb’17

Product Manager, EI Devices, Noida

Feb’12- May’15

Marketing Executive, EI Devices, Noida

Oct’11 – Jan’12

TECH TOOLS

Wireframes and Prototypes (Axure Rp Pro & Balsamiq Mockups); Axosoft Scrum, Analytics Tools (Google Analytics, Firebase analytics); MS Office Suite (Word, Excel, PowerPoint), Product management tool (JIRA)

KEY DELIVERABLES

Product Management:

Take complete ownership of products, right from defining product vision till creating preliminary design concepts

Visualize and design overall functionality of the Product

Draft long-term mobile product road-map with documentation of product functional requirements, use cases, design specifications and application flows

New Features roll out for customer engagement and better traction

New user acquisition through innovative campaigns and referral programs

Increasing user engagement and user retention via Push Notifications

Analyse business requirements and technical feasibility

Track, analyse and report Product performance

Proactively resolve issues raised by customers or specific requirements related to the application

Competitive analysis and stay ahead of Industry trends

Google Play dev console management includes writing description, keywords stuffing, putting up

screenshots etc.

Online Marketing and Monetization:

Track and evaluate marketing initiatives in identifying new online marketing opportunities / trends

Create comprehensive strategies using online media and write/optimize content ensuring search engine visibility and favourable user experience(UX)

Driving monetization through In-app purchases and 3rd party ad networks such as Millennial Media, inmobi, Vungle and Tapjoy.

Strategic Planning & Execution:

Create innovative campaign strategies for products offered by the company in alignment with corporate goals

Ensure targets are achieved in each performance area

SIGNIFICANT CONTRIBUTION

As Product Manager – Dainik Bhaskar

Responsible for User Acquisition, Engagement and Retention for mobile properties of DB Digital namely Dainik Bhaskar, Divya Bhaksar, and Money Bhaskar.

Managing entire App portfolio across Play store & App Store.

Increase DAU from 1,50,000 to 2,00,000 for Divya app and 3,00,000 to 3,60,000 for Dainik app.

Implemented autobot notification in app that result in increase in session contribution from 15% to 20%.

Increase average time spent from 7:30 min to 8:00 per day in one year.

Responsible for monetization of digital properties without impacting user experience.

Increase monthly video views through app from 1mn to 7 mn in one year.

Working closely with cross functional teams comprising of Editorial, Ad Sales, Legal and

Technical.

Best Team Award for developing first in-house mobile application on both Android and iOS.

Best Team Award for Budget ideation and its implementation for Feb

Best Team Award for revenue ideation that result in increase in AD CTR from 1.5% to 5%.

As Business Development Manager: Papaya Mobile India Pvt. Ltd.

Identify, qualify, and prioritize prospective mobile advertisers, publishers and affiliates.

Develop and maintain a strong relation with key accounts and partners.

Respond to, follow up and convert sales inquiries by mail, telephone, and personal visits.

Achieve aggressive goals in ad spend and traffic volume.

Monitor and report on activities and provide relevant business intelligence information that help shape company strategy.

To ensure active and efficient promotion of AppFlood to achieve financial targets in alignment with overall strategies.

Close deals to big advertisers like Disney, Mobikwik, Vuclip, Bigbasket etc

As Product Manager: EI Devices Software Solutions Pvt Ltd.

Worked on more than 40 applications on Blackberry & Android Platform.

Responsible for app monetization through Ads and Free to paid conversion.

Manage app portfolio across Blackberry & Android.

Handle major Projects that proved to be the best consistently selling application on Appworld like Player for YouTube, Weather app, Islamic Prayer Times etc.

NOTEWORTHY PROJECTS

#1:

Title: Islamic Prayer Times

Platform: Blackberry

Description: Islamic Prayer time is a simple app that gives you the precise information about the daily Islamic prayer times with direction. The application uses devices accelerometer to find the direction along with your city’s latitude and longitude. This was also one of the highest paid applications over BlackBerry App World.

URL: https://appworld.blackberry.com/webstore/content/27751148/?lang=en&countrycode=IN

#2:

Title: Weather app

Platform: Blackberry

Description: Weather app is a simple app that gives you instant and accurate access to weather condition for any region of the world along with weather forecast for next 3 days. It proved to be a great application for the BlackBerry Users. Made up to USD 3000 per day through in-app purchases and AD. Showcased thrice on Blackberry featured App Listing.

URL: https://appworld.blackberry.com/webstore/content/109500/?lang=en&countrycode=IN

#3:

Title: Divya Bhaskar app

Platform: Android

Description: A Gujarati news app that provides all Live updates to users in form of text, video, photo gallery exclusively in Gujarati. I was responsible for visualize & design overall product functionality, rollout new feature to increase traction, engagement and time spent. Just after the first in-house launch our monthly installs increase from 50k to 1lakh without any paid campaigns.

URL: https://play.google.com/store/apps/details?id=com.ak.ta.divya.bhaskar.activity

#4:

Title: Cricket Pundit

Platform: Web, WAP & App

Description: Cricket pundit is a game for Sports lover where user can make predictions about the batsman, team score and can earn Paytm Cash. We have launched it during IPL time and got a positive feedback. Earn cash on correct prediction which can be redeemed through Paytm. Responsible for visualizing and design overall functionality of the product, rollout new features to increase traction and engagement. Acquired new users through compelling ‘invite and earn’ program. During the IPL time active users playing in daily match is 25k. Total user register in this game 50k. Integrate refer and Earn to get new user acquisition as well. Current active installs on Cricket Pundit app is 10k.

URL: www.cricketpundit.in

ACADEMIA

MBA in Marketing from MITS Deemed University in 2011 with 8 CGPA

BBA from Asia Pacific Institute of Management in 2009 with 60%

12th from Lady Irwin senior secondary, CBSE in 2006 with 66%

PERSONAL DOSSIER

Date of Birth: 18th March 1989

Linguistic Proficiency: English and Hindi

Notice period: 30 Days (Negotiable)



Contact this candidate