Sales Marketing

Azell Fischl

***** *** *******, ******* *****, CA 92691 949-***-**** ******@*****.***

Qualifications

o CRM/ERP/Salesforce

o GoToWebinar

o FileMaker

o Asana/Google Analytics

o Ritetag/SpyFu/Keyhole

o Canva/Adobe Spark

o MailChimp

o Constant Contact

Experience

U.S. ALLIANCE GROUP

MARKETING MANAGER JANUARY 2017 – AUGUST 2018

o Expanded the corporate and product training program to include ongoing product updates improving skill sets in over 50 employees

o Hired, trained, and managed two direct reports

o Developed the 2018-2019 marketing strategy to meet company objectives resulting in over $100,000 increase in revenue

o Created 2018-2019 sales pitch book and associated sales script o Conducted marketing research and managed brand strategy leading to the implementation of the “How We Give” partnership with the non-profit Aiden Whisper.

o Responsible for creating and managing the marketing budget o Created and Implemented strategy for tracking success of product brochures o Brand management for all companies owned by the CEO including USAG family of companies and Aiden Companies

o Conferred with partners and vendors in joint press releases, case studies, and brochure development o Developed and implemented the corporate and product training program effectively preparing over 15 new hires for their roles

o Guided current employees through product and industry training improving skill sets in over 50 employees o Developed the 2017-2018 Marketing Strategy based on company objectives o Created the 2017-2018 sales pitchbook and associated sales script o Created monthly newsletters, company brochures, and social media platforms DYNAMIC HEALTHCARE SYSTEMS

SALES AND MARKETING SPECIALIST SEPTEMBER 2016 – JANUARY 2017 o Developed the 2017 marketing strategy and sales presentation to meet company goals o Hosted GoTo webinar generating over 200 sales contacts o Worked with internal subject matter experts to write press releases, resulting in outreach to over 1M people in our target market

o Created email blast content, resulting in outreach to over 30,000 people in our target market o Managed consultant outreach increasing our consultant contacts by 50% in 4 months Page 1 of 2

SONENDO

ASSOCIATE PRODUCT MANAGER JULY 2014 – SEPTEMBER 2016 o Led and trained a team of 15 sales representatives on product and procedures during the first trade show as a commercial organization, which resulted in $300,000 of capital equipment sales revenue o Performed ride along for sales reps assisting in the transition of our leasing customers to full purchase, resulting in $200,000 of capital equipment sales revenue

o Responsible for $1M in sales through the creation of the sales pitchbook o Developed relationships with doctors to collect VOC, create sales collateral, and close sales o Worked with clients to show ROI from having purchased the product o Created sales collateral in the form of a procedure guide, quick start guide, ROI calculator and tool kit for demonstrations, bringing potential customers forward in the sales cycle, attributing to $1M sales revenue o Assisted in growth of key product line, resulting in utilization/sales out increase of 217% in one-year meeting consumables revenue goal

ASSOCIATE SALES TRAINER

o Assisted in the development of classroom and hands on operatory content used in the training of new employees including Clinical Support Specialists and Sales Representatives resulting in white glove service and customer retention

o Assisted in the hands on clinical procedure training and product demonstrations for current and potential customers resulting in the sale of capital equipment and customer retention CLINICAL SUPPORT SPECIALIST

o Trained new customers chair side, on endodontic equipment and procedures resulting in customer retention o Document procedural case observations for insights in procedural events APPLIED MEDICAL

GPD ENGINEERING TECHNICIAN JULY 2013 – JULY 2014

oDeveloped standardization of functional test methods for medical products INTEGRATED ONCOLOGY/LAB CORPORATION JULY 2010 – JULY 2013 BIOMEDICAL ENGINEERING TECHNICIAN

o Maintain and repair medical equipment, improving patient care oAssisted and trained staff in the setup and operation of equipment, ensuring proper use and overall efficiency Education

DEGREE B.A. LIBERAL STUDIES MINOR IN DIGITAL MARKETING -GRADUATING SPRING 2019 CERTIFICATIONS 2016 PRODUCTMANAGERHQ.COM 2016 LYNDA.COM VMS 2011 TUCSON, AZ o 2016 Product Management

o 2016 Marketing Growth Systems & Business Analysis Fundamentals o Ventana Medical Systems (VMS): Trained to install, inspect, maintain, repair, calibrate, and modify biomedical equipment

o Santa Rose Jr. College/Saddleback College – 45 units completed Page 2

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