Digital Marketing Management

ARUN VIGNESH P E-Mail: ****************@*****.***

Mobile: 984*******/998*******

Seeking a responsible and challenging position to reach success in a progressive organization with an established track record where I can explore my skills, abilities and quality assurance to meet the expectations.

PROFILE SUMMARY

•Having successful career around 7+ years in Digital Marketing methods such as display advertising, Campaign management, Mobile, Videos & optimizations.

•Having good understanding of SEM SEO such as (Google AdWords and Microsoft Bing Ads search engines) concepts for PPC module.

•Publishing Ad Campaigns with End to End delivery process as per client requirement.

•Posses a sound knowledge of online ad campaign metrics and analysis which includs CPM, CPC, and CPA advertising models .

•Proficient knowledge of different Ad Servers.

•Daily management includes Inventory forecasting, media planning, trafficking, optimization, Troubleshooting and reports (Ad inventory reports, Ad delivery report).

•Having good knowledge in Mobile platform and working closely that places display ads on mobile devices.

•Having good experience in testing Ad’s on Display/Mobile/Tablet.

•Capability to adapt to new tools and having a keen interest and passion to learn more in digital marketing.

Professional Experience

Current Company:

Organization : DXC Technologies formerly HPE (Bangalore)

Designation : Marketing Analytics and Operations (Online Advertising)

Duration : From September 2014 to May 2018

Roles and Responsibilities

•Significant experience & providing excellent ad serving solutions in different Ad servers.

•Decoding the Media plans and set up campaigns accordingly.

•Ensuring the quality and delivery of the trafficking requests such as campaign setups, optimizations, creatives from campaign managers and trafficking team to the clients.

•Coordinating with clients or their design team for creative issue's like click tag, border and dimensions.

•Troubleshoot requests from Account Managers, Agencies, Development team, related to Ad Campaigns trafficked.

•Creating and optimizing the Ad campaigns CPA, CPC, CTR and CPM based on client’s requirement.

•Analyzing performance of multiple advertising campaigns and recommend strategies to optimize efficiency.

•Coordinating with inventory with sales team and forecasting requirements.

•Providing screenshots to clients for checking the ad preview in live Environment.

•Reviewing, trafficking (including Creating IO's, LI's and creative) and analyzing the performance of the campaigns and sending recommendations on daily and weekly basis.

•Discussing about campaign implementation as well as improvement over skype/telephone call.

PREVIOUS EXPERIENCE

Organization : Theorem India Pvt Lmt. (Mysore)

Designation : Quality Assurance Analyst

Duration : October 2012 – August 2014

Job Roles and Responsibilities:

End to end campaign planning, management, execution of display, video, mobile campaigns.

Defining best practices for project support and documentation through team monitoring, development and deployment.

Monitoring the overall functioning of processes, identifying improvement areas and implementing adequate measures to maximize customer satisfaction level.

Training responsibilities for the new joiners on process & improving existing processes through process re-design & organizational restructuring.

Engaging with clients for addressing challenging issues including strategic performance, operational transformation as well as people and organizational change.

Troubleshooting delivery issues:

Implement, schedule and deliver advertising campaigns.

Obtain, review and approve creative materials.

Test creative, click-through URLs, 3rd party tracking, etc.

Oversee proper implementation of ad tags and campaign delivery.

Delegation of tasks and responsibilities among team members.

Monitor and optimize existing campaigns to help with increasing revenue and margins, along with cultivating a strong and productive relationship with clients.

Support the overall delivery of campaigns by Quality Check, ensuring timely trafficking of campaigns, campaign performance optimization, troubleshooting, and reporting.

Organization : CSS Corp Pvt Ltd, Chennai.

Designation : Asst. Executive Ad Trafficker - Ad operations

Duration : August 2010 – October 2012

Job Roles and Responsibilities:

Management of display video, roadblock and roll over special ad one day campaigns.

Daily management includes trafficking, optimization, and reporting of ad Campaigns.

Testing of all ad creative for compliance of site specifications as well as functionality.

Trafficking and implementation of targeting and 3rd party tracking to support specific requirements of a sale.

Good understanding of online ad campaign metrics and analysis, including CPM, CPC, and CPA advertising models.

Familiarity with rich media tags.

Managed everyday ad placements for clients, scheduled and performed regular updates.

Maintained required documents and its technical specifications.

Monitored advertising inventory and forecasted requirements.

EDUCATION DETAILS

UG:

B.B.A (Bachelor of business Administration)

Passed out April 2009 in St Thomas College of arts and science, Chennai.

Aggregate Score [63%].

University of Madras, Chennai.

PG:

Doing 2nd year M.B.A HR [Distance Education.]

University of Madras, Chennai.

PERSONAL DETAILS

Date Of Birth : 16.07.1986

FATHER’S NAME : Palaniraj P

LANGUAGES KNOWN : English, Tamil & Hindi

SEX : Male

NATIONALITY : Indian

MARITAL STATUS : Single

PERMANENT ADDRESS : No 45, F5, Vidhya Appartment,

Bazzar Street, West K.K.Nagar,

Nesapakkam, Chennai – 600 078

Tamil Nadu.

I hereby declare that the information furnished above is true to the best of my knowledge.

Date :

Place : Bangalore

[Arun Vignesh P]

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