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Sales Manager

Sacramento, California, United States
August 14, 2018

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Areas of Expertise

Professional Experience

Two Men and A Truck, Sacramento 2015-present

Transportation, Storage and Distribution, Sales and Marketing Manager Day to day management of all four Sacramento franchise locations, including retail, warehouse and depot. Long term planning, projection and budgeting for these locations. Liaises with Home Office and provides models for their marketing reporting and analytics, training programs and core sales outlines.

• Oversees all sales, marketing and operations management and staff

• Oversees implementation of company goals, budgets and policies.

• Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.

• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.

• Oversee hiring & training procedures of recruiting, selecting, orienting, and training employees

• Oversee payroll entry and office management of all four locations.

• Monitor the management of reply cards/ROC and retraining as necessary by department heads.

• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.

• Implements national sales programs by developing field sales action plans WA News, Bunbury, Western Australia, 2004-2015

Advertising, Marketing, & Graphic Design Manager

Supervise advertising staff and direct design content for two weekly newspapers, two weekly supplements, and a bi- monthly lifestyle magazine, plus multiple client based publications. Includes budgeting, future direction, state-wide company promotions and marketing and mobile applications.

• Oversees sales for and design and produce design content for employer/client mobile application and for multiple client publications.

• Incorporates client campaigns into new media in a way that benefits their brand and is effective for their needs. Utilise B2B marketing, SEO, micro-marketing personalisation and other CRM tools to monitor the outcomes.

• Entrusted with organization and content production for outside events, sponsorships, internal and external promotions, and competitions.

• Maintain relationships with business groups, councils and media buyers in multiple markets, including at national level, and manage eleven-member sales staff and related budgets. o Experienced account manager

o Event planning & hosting

o Marketing analytics

o Creative, high impact content

o Business/project management

o Digital and print media sales

o Marketing automation/SEO

o Budgeting and HR expertise

o Campaign creation

Sales & Account Executive

A top-performing advertising design manager, proficient in supervising creative and sales staff and in delivering graphic design content for newspapers, supplements, lifestyle magazines, mobile apps. Ebullient personality directed toward the motivation of employees and production of impactful and novel design concepts that drive branding and sales. Able to identify and exploit new market opportunities. “Ideas person” with advanced time management skills. Keen sense of popular cultural trends and ability to link communications technology to brand awareness. Tanya

ames Kirk

Tanya Plati

Advertising, Marketing and Sales Manager

• Initiated and now lead creative concept department that delivers full branding services and event-specific campaigns, from concept through to advertising, printing and online integration.

• Represent company on television and radio, at events, and as presenter at awards ceremony, forums and training seminars. Strong, vibrant personality recognized as an asset in publicizing company, fostering client relationships, and in providing motivation and leadership to staff.

• Partner with local business development centers to produce annual awards for entrepreneurial excellence and to organize forums on branding, promotions and marketing, and raise profile of local retailers. Bunbury Mail, Bunbury, Western Australia

Journalist (2000 – 2002)

Sourced news reports in local and surrounding region and produced print reports for publication in local newspaper. Performed editing, headlining, and page layout. Charged with local council, environment, feature articles and reviewing local drama productions, movies, and concerts.


Bachelor of Mass Communication (media) minor in English (writing). Edith Cowan University, Bunbury, Western Australia Tanya Plati

716 23rd Street Sacramento CA 95816


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