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Market Research, Quantitative and Qualitative, SPSS, Qualtrics, Excel

Stamford, Connecticut, United States
August 16, 2018

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*** ***** **.

Stamford, CT ***07

(203) 594 - 1282 (home)

(203) 559 - 7783 (mobile)

SKILLS: - Thorough understanding of market research methodologies and strategic marketing

-Experience in managing quantitative and qualitative research studies on both the corporate and vendor sides

-Skill in the analysis and translation of both custom and syndicated market research

-Significant experience in creating and analyzing research in product promotion marketing and sports sponsorship

-Expertise in research skills including, but not restricted to questionnaire design, determination of the most effective methodology, report writing and presentation of the research findings

-Experience with Excel, Word, PowerPoint and SPSS as well as Nielsen, IRI, and MRI data


Market Research Analyst

Oversee and manage the Survey Research Program for the Association of National Advertisers

Lead study design meetings with internal and external stakeholders to create 12 web-based surveys per year, as well as ad hoc surveys, as needed

Oversee design of research studies, topic selection, and determination of the most effective methodologies for business needs

Apply quantitative and qualitative techniques to interpret survey data and produce substantiated recommendations

Conduct both basic statistical analyses and in-depth data analyses of survey findings

Present findings of research to internal stakeholders (CEO, Executive VPs, PR Agency, and Marketing Communications) and at industry committee meetings

Develop member insights of both survey participants and Marketing Knowledge Center users by analyzing survey participation and website usage analytics

Analyze user data to increase satisfaction and loyalty among survey panelists and ANA members

MEDICAL LEAVE - 2/09 – 10/12

PEPSI – 1/06 – 1/09

Senior Research Consultant (3 year contract extension)

Served as a Senior Research Consultant for Pepsi’s national promotions marketing, sports sponsorship marketing and media teams

Organized and managed a wide variety of custom quantitative and qualitative research studies including concept tests, copy tests (both traditional and digital), product development, as well as studies that utilized conjoint analysis and segmentation

Created project strategies, designed questionnaires, managed timelines, created and presented reports

GFK – 3/05 – 12/05

Senior Research Consultant (9 month contract)

Led quantitative research for various clients including IBM and Sprint

Utilized different types of analysis for various clients including A&U studies and Segmentation

MARKITECTURE – 3/04 – 1/05

Senior Research Consultant (9 month contract)

Led research projects and analyses for CPG clients

Conducted segmentation research, concept tests for ESPN and mentored junior researchers

GENERAL ELECTRIC – 4/02 – 9/03

Market Research Manager

Worked with internal marketing teams to determine their specific research needs and develop research methodologies, both quantitative and qualitative, to address those needs

Created custom research designs for specific client and budgetary needs

Performed extensive analyses to examine consumers’ attitudes about and usage of retail private label credit cards and determined the most effective loyalty programs

Developed specialized “Quantitative/Qualitative” research which implemented both “real-time” quantitative findings followed by focus groups to further explore specific issues

Implemented a variety of different types of advertising-related research studies such as message testing, copy testing and ad recall

IBM – 4/00 – 4/02

Market Intelligence Manager – Software Group

Designed and managed numerous types of custom quantitative and qualitative research studies

Performed high-level statistical analyses (i.e., conjoint analysis, correspondence mapping, perceptual mapping and derived vs. stated importance)

Worked with marketing manager and directors to determine their research needs and develop actionable research to meet those needs

Analyzed data, wrote comprehensive reports and presented findings to internal audiences


Market Research Analyst / Project Director

Implemented and coordinated different types of research studies focused on financial services

Analyzed data, created PowerPoint charts and wrote reports on research findings

Worked with various corporate clients, such as Citibank, MasterCard and Schwab, to design actionable studies (questionnaire creation, sample design, methodology, etc.)

NFO RESEARCH, INC. – 4/97 – 2/99

Market Research Project Director

Coordinated market research projects, from onset to completion, in various industries including pharmaceutical and CPG

Acted as key liaison between external clients and internal operations

Developed and designed research questionnaires, created tab plans, reviewed and approved data


Masters of Market Research – December 1996


BS Management – August 1993 – Magna Cum Laude

Concentration in Marketing

Highest GPA in my Major – 3.84

REFERENCES: Available upon request

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