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Accounting Marketing Manager

Newtown, Pennsylvania, United States
August 11, 2018

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Raymond J. Smith

**** ******** **** *******, ************ 18940

215-***-**** (cell) ●

Seasoned Business Manager and New Accounting Graduate (4.0 GPA)

MBA now supplemented with 27-credit Accounting Certificate:

Financial Accounting (3 credits) Intermediate Accounting I, II (6 credits)

Auditing (3 credits) Cost Accounting (3 credits) Managerial Accounting (3 credits) Tax Accounting I, II (6 credits)

Excel and Quickbooks (3 credits)

Qualified and registered to sit for Part I of the CPA Exam in September 2018.


NOTE: Prior to corporate downsizing, managed comprehensive marketing function for 17 years. Post layoff, earned a career-changing, post-MBA certificate in accounting. Certificate program consisted of 27 credits – all in accounting (itemized above).

Marketing Management

StoneMor Partners, Trevose, PA 2000 to 2017 (17 years)

1.BUDGET MANAGEMENT: Consistently generated $85 million revenue stream from

$10 million annual budget (integrating traditional and digital advertising mediums).

2.LEADERSHIP: Directed full-service marketing function supporting 400 retail locations.

Supervised the work of internal marketing specialists and outside vendors and suppliers.

3.STRATEGIC PLANNING: Identified growth opportunities, developed strategic plans,

and executed tactical action plans on-time, on-budget, and on-specification.

4.BRAND MANAGEMENT: achieved quarterly awareness, image, purchase intention

and loyalty measurements by executing impactful, memorable, and attitude-shifting ads.

5.DIRECT RESPONSE ADVERTISING: achieved target cost-per-response, cost-per

sale, and advertising-to-sale cost ratios.

6.MARKET RESEARCH: Including market sizing (market potential) estimates;

competitive analyses; product development; advertising effectiveness; branding

measurements; customer satisfaction; messaging insights; price sensitivity/demand


7.YIELD MANAGEMENT: Maximized customer lifetime value (CLTV), developing

additional revenue streams: up-selling, cross-selling, and winning-back lost customers.

Training, Education, and Credentials

ACBSP Accredited Accounting Certificate Bucks County College, Newtown, PA (5/18)

MBA, Marketing La Salle University, Philadelphia, PA

BA, Business Administration Holy Family University, Philadelphia, PA

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