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Marketing Communications Director/Designer

New Braunfels, Texas, 78130, United States
August 10, 2018

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Bruce Clark

**** ********** ***

New Braunfels, TX 78130


Summary of Qualifications

Experience in planning and directing innovative marketing communications for a variety of industries. Established marketing goals, developed marketing programs, researched demographics, analyzed competition, conceptualized campaigns and managed creative teams. Developed and managed advertising budgets, planned and coordinated advertising, created effective electronic media, direct mail and marketing collateral. Determined channel markets, produced dynamic marketing tools, maintained consistent branding and evaluated return on investment to ensure fulfillment of corporate objectives. Adapted marketing strategies to confront challenges in the marketplace and competitive tactics.

• Strategic leader developing dynamic interface with all business teams

• Provided excellent customer service while meeting and exceeding organization’s goals

• Exceptional project management, copywriting, editing and art direction skills

• Management and production of innovative technical, scientific and medical communications

• Directed event coordination, community outreach, branding and channel marketing

• Developed and managed strategic alliances with agencies, publishers and printers

• Expertise in print management, media direction, publishing and public relations

• Supervised and mentored marketing staff, promoting excellence in marketing skills

• Managed translation services, website design and new product launches

Professional Experience

February 2012 – Present: Senior Marketing Designer Frictionless World

Responsible for designing and producing marketing and advertising materials, presentations, web sites, trade shows, operation manuals and sales literature. Designed branding, product labeling, decals and packaging.

• Designed and maintained three web sites incorporating constantly growing product lines

• Created dynamic trade show graphics and presentations promoting brand recognition

• Authored, edited, illustrated and produced technical publications, manuals, and quick start guides

• Researched, authored, designed and produced sales literature, brochures, and catalogs

• Integrated email marketing, web design, direct mail, public relations, advertising and web content

• Maintained a consistent brand image and message across all marketing channels

May 2007 – Present: Marketing Consultant

Bruce Clark Design, Arvada, Colorado

Performed marketing and advertising consulting on a contractual basis for corporate clients. Researched competitive literature, conceptualized marketing strategy, developed branding, authored proposals, press releases and marketing collateral, managed web content, designed marketing communications and managed printing and other vendor services.

• Designed marketing literature for several technical products

• Developed and designed marketing campaigns in electronic and traditional medias

• Authored press releases, direct mail, email, web content and social media

• Designed trade shows, presentations, catalogs, advertising and marketing communications March 2010 – August 2012: Marketing/Public Relations Director Meritech/Resurgent Health and Medical, Golden, Colorado Responsible for conceptualizing, developing and implementing marketing and advertising strategies. Designed marketing campaigns, direct mail, email, magazine advertising and marketing literature. Authored industry papers, press releases, editorials, web and social media.

• Researched and determined new vertical markets for company’s products

• Consolidated marketing literature to realize cost savings and create effective sales tools

• Integrated email marketing, direct mail, public relations, advertising and web content

• Managed prepress, printing, website development, SEO and vendor production

August 2002 – May 2007: Marketing Director

Valley Bank & Trust, Brighton, Colorado

Directed the marketing efforts for 14 banks. Performed comprehensive market research and evaluation, event coordination, communications design and implementation of advertising campaigns to expand and retain the customer base. Formulated and implemented marketing strategies and managed multiple budgets. Responsibilities included art direction of website design, contract negotiation, direct mail coordination, event development, analysis of ROI, creation of strategic marketing plans and management of marketing staff.

• Designed marketing campaigns to promote branding, inform, acquire and retain customers

• Strategically positioned, designed and developed newspaper and magazine advertising

• Created effective print and outdoor media, radio scripts, press releases and POS materials

• Expanded customer base and market share resulting in new locations and asset growth

August 1995 - July 2002: Advertising Manager

Denver Instrument Company, Arvada, Colorado

Prepared estimates, selected vendor resources, managed translation, art directed photography, designed and produced dynamic marketing materials, direct mail campaigns and trade shows. Produced presentations, newsletters, catalogs, brochures, literature sheets, operation manuals, instructions for use, journal advertising, direct mail marketing and website design.

• Designed innovative marketing campaigns to promote a variety of technical products

• Strategically positioned marketing internationally resulting in increased sales volume

• Assisted with new product development, software interface and aesthetic evaluation

• Produced creative trade shows providing valuable tools for domestic and international sales

• Developed branding for OEM products

Education B.A., University of Colorado, Boulder

Computer Skills

• Expert in Adobe Creative Suite including Illustrator, InDesign, PhotoShop and Acrobat

• Expert with MicroSoft Office including Word, PowerPoint and Excel

• Email marketing professional using Constant Contact, iContact and BenchMark

• HTML programming, web design and CMS experience with DreamWeaver and Joomla

• Experience with Marquis CRM software

• Versatile PC and Mac platform expertise including maintenance and troubleshooting

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