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Accomplished Business Development and Marketing Executive with 27-year

Grafton, Wisconsin, United States
August 09, 2018

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Regis M. Welsh

Grafton, Wisconsin ***** • 414-***-****

Senior Business Development and Marketing Executive

National Business Development / Diverse Products and Services / Profit Optimization

Process Improvement / Strategic Partnership Initiation / Marketing Operations

Tested, driven business development and marketing executive with 27-year record of achievement in delivering business process improvement strategies and sales leadership, generating new business acquisition and increased revenue. Proven client relationship manager demonstrating sound experience securing new clients, deepening existing relationships, and identifying project opportunities to increase business growth. Honed thought leader relied on to expand market channels, create promotional campaigns, and formulate effective go-to-market strategies.

Areas of Expertise:

Promotional Product Development

B2B Services

Lead Generation

Strategic Service Area Development

Recruiting and Staffing Initiatives

Business Development Team Leadership

Marketing Program Management

New Client Acquisitions

Key Client Relationship Management

Team Building and Development

Professional Experience

Regis Solutions LLC – Greater Milwaukee, Wisconsin

President and CEO (April 2012 to August 2016)

Accomplished director leading cross-functional organization and team development initiatives to deliver business-enhancing brand and marketing campaigns to clients serviced by top-tier talent.

Lead marketing, business development, and operations functions for organization. Oversee key client development relationship initiatives, product marketing campaign strategies, and project implementation. Ensure client/partner relationship success by acting as a technical resource for internal and external stakeholder as well as providing assistance on issues, project prioritization, and implementation for processes and procedures.

Selected Contributions:

Created and solidified strategic partnerships with value-added resellers, agencies, and clients, significantly improving client retention rates and increasing annual revenue from $10K to $5MM over four years.

Identified key competitive disadvantages facing the organization and spearheaded restructuring initiatives, slashing overhead by 35%, bolstering margins through a 42% competitive fee hike, and building effective client management teams to strengthen services.

Developed and led sales team to enact more responsive sales plan, resulting in 26% increase in sales.

Regis Marketing Group, Inc. – Greater Milwaukee, Wisconsin

Executive Vice President (January 2010 to April 2012)

Expertly led all national business development functions for 23-year old company dedicated to improving clients’ business processes and marketing efforts. Demonstrated talent for building client relationships and directly impacting retainment by advising and communicating with various levels within the enterprise, including senior leadership, regarding programs and initiatives, emerging issues and challenges, the state of the industry and additional opportunities. Recruited, hired, and trained skilled client management and executive team leaders.

Selected Contributions:

Established company presence across U.S. markets resulting in $10.5MM growth in revenue and transforming organization from a $3MM to a $15MM company.

Trained and directed Business Development team, including National Sales Manager, Regional Sales Manager, and network of 35 Sales Representatives across 16 U.S. offices to drive client acquisition and retainment.

Vice President, Business Development (May 2005 to January 2010)

Collaborated across business functions to develop new services and expand market channels. Developed specialized programs to effectively train account managers and sales team in improved prospecting, relationship-building, identifying project opportunities, and closing new deals. Relied on to cultivate and maintain client relationships.

Selected Contributions:

Steered sales conversion increase from 10% to 60+% through improved lead procurement, presentation of service value, and introducing a corporate consultative approach to account management strategies.

Orchestrated strategic partnerships with complimentary product and service providers to create value added reseller network, expanding market reach, cutting service costs, and increasing sales by 20%.

Enhanced account management and sales team training initiatives drove 32% growth in new business alongside 24% reduction to development time and a strong 90% closure rate.

Outregis Promotions – Greater Milwaukee, Wisconsin

CEO (April 2003 to May 2005)

Successfully delivered innovative marketing campaign strategies for regional and national clients resulting in improved ROI. Demonstrated skill for launching new business through responsible, results-driven management of client relationship and programs which met and exceeded expectations.

Selected Contributions:

Captured 22 new clients and generated $2MM in sales in under two years.


Vice President of Marketing • Regis Marketing Group – Greater Milwaukee, Wisconsin

Led critical marketing functions and teams across three states, two countries, and five client locations.

Managed key client relationships to boost existing client sales by 35% and revenue from new clients by 22%.

Education and Credentials

Bachelor of Arts in Political Science American University – Washington D.C. Marketing and Business Administration Minors

State of Wisconsin Insurance License – Life and Accident & Health

Charitable Associations

Big Brothers Big Sisters of Milwaukee, Greater Milwaukee Open, Grand Slam Charity Jam / Hometown Heroes, Midwest Athletes Against Childhood Cancer, Polycystic Kidney Disease Foundation, Vince Lombardi Charitable Funds, Walkers Point Center for the Arts.

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