Director of Marketing

DIRECTOR

Areas of Focus: Marketing Communications Public Relations

Qualifications Profile

Multifaceted, performance-focused, and results-driven professional with broad-based experience in marketing management, corporate communications and public relations. Commended for solid expertise in formulating, implementing, and managing strategic initiatives to increase business value while identifying new opportunities and trends for continuous growth. Expert at creating competitive offerings, prospect needs, and services; as well as expanding client base through excellent decision-making, interpersonal, and organizational aptitudes. Adept at leading high-caliber teams of professionals to work toward operational success.

Areas of Expertise

Operations Management

Business Development

Public Relations

Events Planning

Budget Administration

Project and Program Management

Professional Experience

LeClairRyan Law Firm and ULX Partners, Richmond, VA

Director of Marketing and Business Development 2017–Present

Initiate the implementation of marketing, communications, and business development strategy for national law firm with 26 offices, more than 80 lines of practice, and over 300 attorneys

Formulate strategic plans for the firm and its service lines

Drive efforts in attaining business goals in collaboration with senior-level executives

Supervise an eight-person Marketing and Business Development Team and administer an annual budget of more than $2M

Career Highlight:

Started as interim director of marketing, consequently earning promotion for demonstrating exceptional performance

Interim Director of Marketing 2016

Assumed responsibility in developing 2017 global marketing budget and all firm practice team business development budgets

Worked on the implementation of strategic business development planning process for firm practices in collaboration with Practice Team Leads

Took charge of the execution of strategic growth plan for the Marketing and Business Development Team

Coordinated and hosted the annual firm shareholders’ retreat

LeClairRyan Law Firm, Richmond, VA

Marketing Communications Manager 2010–2016

Developed content for proposal generator software and pitch books, along with preparation of responses to requests for proposal (RFPs)

Held accountability in keeping records of biographical information on attorneys, as well as generating and maintaining industry and practice area descriptions

Partnered with social media consultant in creating a social media pilot program for industry and practice team

Led marketing communications staff comprised of six team members, responsible for all internal communications, corporate social media, event management, client communications, public relations, advertising, firm and service brochures, practice team blogs, and client pitches and proposals

Coordinated with advertising agency in the development of collateral and advertising materials

Cultivated positive relationships with trade publications to ensure seamless process in dealing with media buys

Performed public relations-related responsibilities including upholding media list; preparing professional announcements for new hires and mergers; generating press releases; and providing support in drafting and publishing articles

Took charge of overseeing project and timelines of the Marketing Team, organizing open house events, and monitoring stock of marketing materials and promotional items

Steered efforts in acquiring press coverage for attorneys in the northeast and drafted general corporate communications

Marketing Coordinator 2007–2009

Carried out key functions which involved public relations, advertising, and general marketing

Rendered assistance to attorneys in writing articles and creating presentations and materials for seminars

Proactively participated in merger task force committees

Closely monitored team projects and generated content for intranet

Made sound recommendations to clients for advertisement placements

Organized editorial calendars for trade publications and local media

Fulfilled other tasks such as coordinating national merger media buys; preparing department timelines; and ordering marketing materials and promotional items

Teamed up with ProfNet service and New York PR counsel to obtain press coverage for attorneys in the northeast and drafting general corporate communication

Career Highlight:

Served as driving force in the successful launch of new company website in 2008

Earlier Career

Allen, Allen, Allen & Allen Law Firm, Richmond, VA

Marketing Coordinator

Education

Bachelor of Arts in Psychology

Salisbury University, Salisbury, MD Graduated with Honors

Psi Chi National Honor Society Alpha Sigma Tau Sorority Dean’s List

Affiliation

Board of Directors, Mid-Atlantic Region Past President, Board of Directors

Legal Marketing Association–The Virginias Chapter

Technical Acumen

Microsoft Office Suite Apple WordPress Proposal Generator Website BDS

Thompson Reuters MonitorSuite ContactNet ERM LinkedIn Facebook Twitter

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