Social Media Management

Dhanashree Dighe

Digital Media Professional ***** Via Varra Road, Unit 102

Broomfield, CO 80020

Mobile: 720-***-****

*****.**********@*****.***

*Authorized to work

in the United States

Education

● University of Mumbai, India June 2008 - April 2010 Master’s Degree in English Literature

● University of Mumbai, India July 2005 - April 2008 Bachelor’s Degree in English Literature

Key Skills

● Online Reputation and Crisis Management

● Blogger and Influencer Management

● Strategizing Campaign execution

● Team Management

● Content Management

● Client Servicing

● Online PR activities

● Media Buying

Professional Experience 6.25 years

Online Reputation Management (ORM) Lead, Essel - Gorb, Mumbai, India March - July 2017

● Responsible for Team management and training, handled crisis on daily basis

● Created ORM Redressal Process, Crisis Manual and template response structure for the brand

● Managed tracking and monitoring plans, online complaints/queries through analytical and ticketing tools like One Direct, Meltwater, Hootsuite and Google Alerts

● Advocated brand with Social media activities like campaign ideas to increase online awareness

● Created team structure responsible for managing Social Media accounts like: Facebook, Twitter, Instagram, Playstore, ios app store, emails and consumer portals like Mouthshut Social Media Sr. Executive, Perfect Relations, Mumbai, India Aug 2015 - Feb 2017

● Worked as Digital Media Advisor & executed Blogger/Influencer Management for EVC (Music Fest - Enchanted Valley Carnival) by Universal Music

● Managed live twitter activities, content seeding through Quora and Reddit, listicles and blogs through Scoop Whoop

● Pitched clients and created Digital Media Strategy with regards to ORM, Online Launch, Blogger/Influencer Management, Media Buying, Campaigns and Contests

● Managed Media Buying, Blogger management, Social Media daily activities and campaign management for clients like Singapore Airlines, Elektrans, Creative France etc.,

● Managed Online Reputation for Elektrans (shipping company) Content Writer and Social Media Executive, Binary Solutions, Mumbai, India Sep 2013 - Aug 2015

● Managed Social Media accounts for international entertainment media clients like Colors TV UK and Rishtey TV UK, and India based clients like B4U Movies and B4U Music

● Managed media buying through Facebook Ads, Google Ads and online classified ads like TOI

● Managed team training and content writing for daily social media posts, ad copies and website content

● Executed My Clean India Campaign through offline and online activities. Channels used: Microsite, Twitter Activities, YouTube Videos, Facebook communities, TV and Radio Author, Aptech Limited, Mumbai, India Aug 2012 - Aug 2013

● Handled Projects individually, Content Editing, processing, testing, quality check and delivery of question papers in Computer Based Test Engine format

● Creating and editing content for the question papers Content Manager, Social Konnekt, Mumbai, India Dec 2011 - May 2012

● Client co-ordination & client servicing

● Managed content for Facebook posts, ad copies, website and campaigns

● Managed FMCG brands like LUX, Pears, Vaseline, Tupperware Author, Aptech Limited, Mumbai, India Jan 2011 - Aug 2011

● Handled Projects individually, Content Editing, processing, testing, quality check and delivery of question papers in Computer Based Test Engine format

● Creating and editing content for the question papers

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