Marketing Digital

HOWARD NGUYEN

Westminster, CA *****

Cell: 714-***-**** – E-mail: ****@************.***

SUMMARY

Howard is a hand-on Digital and Ecommerce Marketing Manager with extensive experience and formal education in all aspects of creativity and the Internet marketing technology combined.

Howard has over 10 years of hand-on Digital Marketing Manager/Director with SEO/SEM expertise, plus 15 years in Web design/development and e-commerce. He has led the Web team to custom build CRM / CSR system to support marketing department for e-Commerce system, ads campaigns, national and local search. He is proficient working on CMS systems, Adobe Creative Suite, MS Office, Google Analytics, Google AdWords, Google Webmasters tools, Google Shopping, and other high-end analytic tools. He has leadership with creativity and strong analytical, marketing, and communications skills.

EDUCATION

Certified Google Analytics Individual Qualification (IQ), from Google, 2014

Master of Information System Management, Major in Data Management – CA, 2013

Master of E-Commerce Management, Online Marketing and E-commerce Management – CA, 2010

Bachelor of Science of Visual Communications, Media and Web Design – CA, 2004

EXPERIENCE SYNOPSIS

Email campaigns, online marketing campaign planning, execution, and marketing automation.

Subject matter expert on Google Analytics, Webmasters, AdWords, Facebook CPC, Bing Webmaster, KPIs performance, SEO/SEM strategies, and content development.

A/B testing, back-link strategy, on-page / off-page optimization, and Geo-targeting SEO.

Manage outside marketing agencies, manage and direct offshore Web design/development team, and manage IT vendors.

Expertise on UI and UX.

PROFESSIONAL EXPERIENCE

Vasari Energy Inc. and Vasari Capital, LLC. December 2015 to Present Irvine, CA

Director of Marketing & IT Services

Responsible for planning, development, and implementation of all of the corporation’s marketing strategies, marketing automation, and public relations activities, both internal and external.

Work directly with the CEO and executive team for planning, strategizing and execution.

Plan, execute and supervise marketing plans and programs - i.e., lead generation, social media, online traffic acquisition, and CRM marketing automation.

Manage and optimize an organization’s websites, SEO and SEM strategies, paid ads, re-marketing, re-targeting, local/national search strategy.

Work with and support the Sales team nationwide.

Work and manage third party vendors regarding all marketing efforts effectively.

Stay up-to-date all types of marketing techniques and technology trends.

Website Analytics: Website traffic, A/B campaigns testing

Email Marketing: building HTML templates, email reporting / analysis

Hand-on design, develop, and maintain all websites with leverage best practices of UI/UX, social media, and marketing automation effectively to grow business for our corporation.

WebSocal.com, June 2013 to May 2017 Westminster, CA

E-Commerce / SEO / SEM and Online Marketing – Principle Consultant

Search Engine Optimization – SEO: Within 2 months Websocal.com ranked 1st position on Google with ‘web design Southern California’, 1st position with ‘SEO Southern California’ keyword, and many other major keywords and keywords’ phases are ranked top on SERPs.

Search Engine Marketing – SEM: Planning, prioritization, and budgetary control of digital marketing spend, to increase CTR, to reduce CPC, and to increase ROI.

Planned and Executed Local Search Engine Optimization – Geo / Local SEO.

Consulted to clients:

oWeb design, development, UI and UX.

oSEO/SEM, Email Marketing and Display Advertising Campaigns.

oCompetitors’ analysis, market trend analysis, and produce competitive reports.

oContents development, email marketing, retargeting and remarketing.

oPR Releases: Generate buzz online, one of the great backlinks’ strategy.

oWeb Analytics, Web Traffic Reports, and Website Audit on a regular basis.

OKInternational Inc., January 2014 to December 2015 Garden Grove, CA

Global Digital Marketing Specialist

Digital Marketing:

oDevelop and execute the Web strategy for all websites for all brands of corporation.

oWork with local and international Sales team to design graphics for tradeshows, videos, datasheets and websites.

oBenchmark competitors to ensure we stay current with developing digital strategies as well as stay abreast of best practices.

oParticipate in the development of marketing strategies, research, and planning.

oManaging outside vendors for all digital marketing activities.

Search Engine Optimization – SEO:

oDefine, implement and manage overall SEO strategy for all 5 CMS e-commerce websites.

oStrategize in-bounce / out-bounce and backlinks for all websites.

oOptimize on-pages / off-pages to all websites.

oAnalyze competitors’ strengths and weaknesses to then define strategy to compete.

oMonitor SEO performance and generate reporting on keyword ranking, backlinks, and website traffic and conversion rates, to improve landing pages.

oRun web analytics, web traffic reports, and website audit on a regular basis.

oRun competitors’ analysis, market trend analysis, and competitive reports.

Search Engine Marketing – SEM/PPC:

oManage and work with Google engineers on a regular basis to manage the AdWords account.

oPlanning, prioritization, and budgetary control of PPC expenses, to increase CTR, to reduce CPC, and to increase ROI.

oDevelop and maintain PPC campaigns on Google.

oImplement A/B testing to continually evaluate and refine online advertising efforts.

oManage and improve the PPC performance on Google and its GDN.

Websites Design and Development:

oWebmaster and administrate five CMS e-commerce websites; coding, maintain web site contents, uploading and changing content and graphics as needed.

oRe-design websites with trendy style and responsive designs to fit all screens of mobiles’ devices.

oImplement future web strategy and re-architect the web systems for business growth.

oProvide subject matter expert in web engagement (UI, UX) with customers and industry and competitive practices in the vertical market.

Email Marketing:

oExecute global email marketing campaigns, create email templates, send emails on schedule, track and report on results.

CarMD.com Corp., October 2008 to June 2013 Irvine, CA

E-Commerce, SEO, SEM, Online Marketing and IT Services Manager

Managed and directed the off-source web team on a daily basis.

Led the team to design and develop the e-commerce and CRM system for all related departments (Accounting, Customer Services, Technical Support depts.) working together

Worked with cross-functional teams of Marketing, Social Media, Project Management, IT, and Web to execute all web initiatives for online / offline marketing and e-commerce projects.

Managed information systems, CSR/CRM system, online / email marketing campaigns

Strategized for in-bound marketing which focused on SEO and content development to build brand name in a planned time of period.

Defined the KPIs, created Paid Search campaigns and managed PPC campaigns strategically.

Managed and worked with Google AdWords and Analytics teams to run and manage our ads through Google Search and Google Display Networks (GDN).

Implement A/B testing with Google Analytics content experiments.

Manage projects in details from business requirements and drawing wireframes, sitemaps, and provide interactive prototypes to development team.

Report to VP on a weekly basis for Operation, Competitive Analysis and Performance Reports.

Bank Freedom, Inc., 10-2006 to 10-2008 Irvine, CA

Senior Web Designer/ Online Marketing Manager

Set up and manage Google Analytics performance for the company.

Managed vendor to build a web-based platform to track all advertising channels.

Managed and worked with contracted developers to develop web applications.

Websonic, Inc., 3-2005 to 10-2006 Costa Mesa, CA

Web Designer

Designed websites, sales collateral and related material for client's websites…

Redlance Computer Consulting, Inc., 10-2003 to 3-2005 Newport Beach, CA

Web Designer / Developer

Designed and developed clients' website from concept to complete of their web sites…

OTHER SKILLS

Online Marketing: Expert level in SEO, SEM, Moz, Spyfu, SEMRush and WebCEO analysis tools.

Social Media: Proficiency in using: LinkedIn, Google+, Twitter, Facebook, and YouTube.

Designs: Expert in Adobe Creative Suite.

Media: After Effects, Flash, Flash Video Encoding, FLV Streaming, Final Cut Pro.

Technical Skills: Project Management, SQL Server Administration, T-SQL, MS Excel (Pivot tables, V-lookup), MS Word, MS Outlook, MS PowerPoint, MS Visio, XML, Expert with CSS, HTML/XHTML coding and often working with programming languages such as ASP.NET, PHP, as well as other CSR, CRM, CMS (WordPress, Joomla, and Drupal.)

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