Manager Marketing

Steve Shapiro

** ****** ***** • Mahwah, NJ ***** • 201-***-**** • **************@*****.***

Strategic and operational leader who drives the achievement of company visions by developing high-impact strategies, innovative program/event designs with flawless oversight. Repeatedly successful at increasing effectiveness and efficiency while supporting brands/clients, initiating, and managing external partner relationships. Strong team leader with a collaborative manner and the ability to lead initiatives independently.

AREAS OF STRENGTH

Strategic Event Planning

Account Management

Team Leadership

Integrated Marketing

Direct Mail/CRM

Business Development

Creative Services

Digital/Mobile/Social

Sponsorships/Partnerships

Print Production

Retail/Field Marketing

Events/Event Management

PROFESSIONAL EXPERIENCE

BCEX experiential marketing 2015- 2018

Vice President

Senior marketing and operations leader

Development and delivery of client strategies and events

Lead Client Services/Account Management Teams

Create go to market multi-vertical experiential events

Oversee creative operations and field management

Clients include: Verizon Wireless, T-Mobile, Brooklyn Sports & Entertainment, Samsung, Hanna Andersson

ninety2i/Fusion92 2013 – 2015

VP, Account Service & Business development

Led and managed the start-up of a physical-to-digital technology platform, expanding the agency’s existing marketing and creative services offerings and client base. New platforms included interactive web Key, NFC, RFID, and App technologies and applications.

Oversaw division’s business plan development, marketing, production, sampling, technology partnership management, sales and account management within this newly created division.

Delivered 30% growth in agency revenue by development and sale of proprietary direct marketing program

Clients included: Jaguar/Land Rover, Phillip Morris, Novo Nordisk, Merck, Novartis

Kyp Inc., NYC 2010 – 2013

Vice-President and General Manager

Managed the company’s US based physical-to-digital engagement marketing solutions platforms including webkey, NFC, App Launcher and digital technologies.

Led all marketing, sales, public relations, trade relations, partnership identification and management.

Responsible for a staff of nine US employees and matrix management of London based headquarter creative and operational staff; promoted to VP, General Manager from Marketing Director after fifteen months.

Generated $2MM in incremental revenue through the management of external print partner in the sale of Kyp’s digital technology.

Clients included: Merck, Lilly, Novartis, Sanofi, Teva, Bristol Meyers Squibb, J&J/Jansen, GSK, Amgen, Novo Nordisk, Abbott

Steve Shapiro

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Shapiro Group, Mahwah, NJ 2008 – 2010

President

Integrated marketing consultancy specializing in the development of experiential/event marketing programs. Negotiated and management sponsorships, partnerships and out-of-home media properties in support of these programs.

Clients included: Kamp Grounds of America, Loews/AMC Theaters, Brands/Sheer Blonde, Euro RSCG, Amusement Media Inc.

The Becker Group, HQ: Baltimore MD/New Jersey 2006 – 2008

Director of Development

Led the development of event based integrated marketing strategies and management of themed experiential events for the entertainment based company’s portfolio of proprietary and licensed properties.

Increase margins by 15% on repeat programs by negotiating more favorable terms with venues.

Clients included: Verizon, Disney, Universal, Lionel Trains, Macerich, Simon Properties, Westfield, Dolly World

Channel M, HQ Santa Monica CA/NYC 2004 – 2006

Vice President, Marketing

Developed and implemented marketing programs for the company’s out-of-home media and event based offerings and expanded the portfolio of media venues through new partnerships.

Generated 15% incremental revenue by developing additional offerings with existing media partners.

Clients/Partners included – Microsoft, ABC, Disney, Game Stop, Bull Frog, Hershey, Mars, Nestle

Market Source, Cranbury, NJ 1998 – 2004

Vice President

Managed company’s expansion to full service integrated marketing and creative services agency Services included Co-Op partnership sampling (Toys’R’Us, Blockbuster, Medicine Shoppe Pharmacies), solo sampling, events (custom and participation), Digital, Retail Detailing, Out Sourced Sales Support, promotion and advertising.

Clients included – Kraft Foods, Hershey, P&G, American Express, Apple, JC Penny, J&J/McNeil, Lowes

Managed new business development sales team, overseeing key accounts and leading concept development in the creation of programs.

Increased agency revenue by 30% with the expansion to full service agency and acquisition of new clients.

Mars, Inc. Hackettstown, NJ

Senior Manager, Special Events and Strategic Alliances: Developed and managed global and US Partnerships/programs. Created and managed corporate sampling programs/guidelines for event and retail programs. Executed international events in support of FIFA, Olympic (IOC/USOC), NASCAR, NHRA sponsorships.

TBWA, New York, NY

Marketing Services Manager: Managed all integrated marketing efforts in support of agency clients including Absolut, Anheuser Busch, Ralston and The Food and Wines of France.

DDB, New York, NY

Global Production Manager: Managed production services for all international clients including Polaroid, Seagrams, VW, Audi, American Airlines, AT&T, Scotts

Collier Graphic Services, New York, NY

Production Manager: Full service graphic arts house servicing clients, agencies and design houses

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