Sales Social Media

Polo M. Aristoy

**** ********* ** *** – Austin, TX 78751 – 347-***-**** – ***********@*****.***

GROWTH MARKETING EXECUTIVE

I’m a marketing leader whose journey has included stints in sales and strategy consulting. With a foundation on insights and analytics, to personas and experimentation, I improve demand generation that accelerates audience & revenue growth through smart acquisition and retention efforts across all sales channels. Passionate about innovation and how technology drives efficiencies. Strategic direction and management with operational performance oversight, selected to transform underperforming assets into profitable ventures through segmentation and multi-channel exploitation with a tenacious commitment to driving sales. Analytical, creative and dynamic. Rare blend of analytics with a fine-tuned big picture approach that delivers results. A team builder, story-teller and outstanding public speaker; and one time Lionel Messi stand-in. Marketing Strategy Sales Enablement Content Marketing Segmentation Brand Development Customer Experience Digital Strategy B2B User Journey & Personas Acquisition & Retention Marketing Channels Social Media PROFESSIONAL EXPERIENCE

Ottobock Healthcare, Austin, TX 2017 -

Head of Commercial Development

• Owning and optimizing the entire customer journey, built through personas and by integrating customer touch points: eCommerce, Marketing, PR, Customer Service and Analytics.

• Aligning inbound efforts to deliver opportunity acceleration through sales enablement optimization.

• Pushing forward social selling and social care through B2C content marketing to drive patient demand. Code Platoon, Austin, TX 2017 -

Chief Marketing Officer – Non-for-Profit Volunteership

• Leading digital marketing to scale recruiting for coding camps focused on US Veterans. NetJets Inc, a Berkshire Hathaway Co, New York, NY 2014 - 2016 Global VP Marketing

• Optimized lead acquisition, through targeted content generation and SEO driving a 25% and 16% lift in leads & conversion respectively contributing to a record year-end increase in sales topping $1B.

• Led strategic initiatives for product extensions, including a SaaS platform digital strategy roadmap.

• Revamped an expanded global marketing group on customer lifecycle including social selling outreach. DIRECTV, New York, NY 2010 – 2014

Head of Sales Operations - LATAM

• Led a 6,500 organization that delivered a 16% & 12% sales & margin lift respectively for a +4% in SOM.

• Improved go-to-market by adding technology and refined multi-channel strategy and reduced cost of sales and support, delivering a 40% increase in productivity through both retail and online sales.

• Drove the transformation of underperforming operations through commercial strategy and product re- packaging leading to record reduction in churn and a lift of over 20% in customer experience metrics.

• Redesigned the group’s retail strategy that drove performance lifts across key metrics for customer acquisition and customer service and ensured execution of retail operations standards across the region. DIRECTV, Cont.

Marketing Strategy Director – LATAM – 2011 - 2012

• Created a segmentation acquisition plan and led multi channel content marketing growing acquisition, engagement & social media teams, elevating engagement, intent and conversion metrics.

• Launched commerce platform for MDU business from forecasting to deployment including key dealer accounts and a region-wide Hilton hotels distribution agreement. Delivered a $180M NPV business.

• Launched Cinema product and grew PPV business by +187% through digital sales and improved connecting data streams to better automate and improve campaign effectiveness by 7%. ESPN Networks, New York, NY 2006 - 2010

Marketing Director, consumer & digital marketing

• Took fledgling network to #1 in category through brand positioning and affiliate content distribution efforts and that successfully launched 3 networks including online streaming 360.

• Spearheaded platform integration and cross promotion that transformed website to #1 in category.

• Negotiated partner programs with agencies and leagues: USSF, NFL, MMA, UEFA, NASCAR, MLB.

• Led joint branding, CRM and direct marketing efforts in partnership with affiliates that delivered a 354% distribution increase through DirecTV, EchoStar, Comcast and Time Warner. BEAM GLOBAL, Chicago, IL 2004 – 2005

International Marketing Manager, EMEA & Global Duty Free (GDF)

• Turned around and expanded the Travel Retail/Duty Free business, revitalizing distributor relations and launched company first GDF exclusive redefining retail strategy and growing retail sales by 17%.

• Ran commercial strategy in LATAM and EMEA, including rebrand that delivered a 34% sales growth.

• Developed an integrated digital system that delivered promotional development cost savings of over $1M. ACNIELSEN COMPANY, New York, NY 1998 - 2003

Consulting Group Manager – New brands

• Successfully delivered business plan development for 7 products that returned over $16M in revenue Regional Account Director – Marketing strategy

• 2-time Consultant of the year for thought leadership and contextualized analysis, $12M business. PROCTER & GAMBLE, Mexico & Cincinnati, OH 1997 - 1998 Assistant Brand Manager

• Worked on brand launch efforts, forecasting and modeling for brands like Tide, Pantene and Cover Girl. ADDITIONAL PROFESSIONAL EXPERIENCE

NBA BOSTON CELTICS, Boston, MA - Marketing Assistant ZEPHYR MANAGEMENT LP, New York, NY – Internship

ACADEMIC BACKGROUND

MBA, MANAGEMENT/FINANCE, BOSTON COLLEGE, Boston, MA

• Won Diane Weiss Consulting Competition & Awarded Fellow Graduate Scholarship Marketing Management Program, ITAM, Mexico City

Bachelors, ECONOMICS, ITAM

AWARDS, DEVELOPMENT PROGRAMS & SKILLS

2015 -16 Real Madrid MBA Sports Management Program Conference speaker 2012 Promax GOLD for PanAmericana Olympics Campaign CTAM, 3 Time guest speaker and member Cable & Telecommunications Association for Marketing DIAGEO - Brand Essence Wheel and Positioning Program Pro Awards, Social Media initiative

Ad Age Hispanic Creative Advertising Awards – Gold and Silver Won 1st place Procter & Gamble Management Challenge

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