Sales Marketing
Resume:
TODD HARING
****.******@*****.***
SUMMARY
Strategic and passionate marketing and management professional with several years of experience in consumer marketing with brands in comics, apparel, fitness, sporting goods, and food/beverage that provides for a unique marketing perspective to build brands and increase sales through integrated campaigns that reach multiple target audiences. Deep understanding of the retail and e-comm channel purchase behaviors which allows for the development of programs to create initial and repeat purchase by providing great experiences at each touch point with the brand. Strategic thinker that utilizes consumer, industry and competitive research to effectively reach campaign goals and KPIs.
Key skills include:
Strategy Development Branding
Product Marketing Messaging/Positioning
Problem Solving Social/Digital Marketing
Team Building Event Marketing
PROFESSIONAL EXPERIENCE
Marketing Consultant 2 017-current
SALVAGERS and SHELTER DIVISION, Boston, MA (independent comic books, part of Source Point Press)
● Increased fanbase, funding and sales through a social and digital strategy.
● Content concepting and creation for social media, Kickstarter campaigns and ComicCon events. Bubbies-Babies, Vista, CA (Children’s brand teaching life lessons through books, games, songs and events)
● Developed PR outreach to build local awareness for author and what he is doing in the community.
● Provide overall marketing guidance on how to build the brand. Chick-fil-A, San Diego, CA
● Developed the local marketing plan to build awareness and create trial for a new location which led to profitability after 6 months.
● Continually drive sales through geo-targeted mobile programs that increase foot traffic, stimulate trial of new products and build awareness.
Brown Bag Beverage, San Diego, CA
● Increased new product trial via PR and event marketing for local craft beer, wine. and cider distributor Tragic Media, San Diego, CA
● New branding, positioning and messaging strategy to better define company’s services offering and drive lead generation through social media and content creation via Hubspot. Director 2 016
Mirum Agency, San Diego, CA
Clients: PUMA, Qualcomm, Dexcom
● Increased PUMA sales for apparel and footwear by developing digital, social and retail campaigns featuring content with influencers and athletes.
● Increased Dexcom sales by 20% via a digital (SEM, PPC, SEO) and social lead generation program to launch new product and enter four new global markets, tracked through Salesforce.
● Increased revenue by proactively providing business solutions that would drive client revenue and/or lower costs through deep understanding of competitive landscape and industry trends.
● Developed marketing, creative and project briefs that outlined goals, objectives, positioning, and KPIs Director, Client Services 2 013-2016
Taco Truck Creative, Carlsbad, CA
Clients: Callaway Golf, LinkSoul, SuperStroke Golf, GolfNow, WaterPik, Chuze Fitness
● Developed new e-commerce website for SuperStroke Golf designed to more effectively guide consumer through the purchase. Developed integrated campaign to drive site traffic and saw sales increase over 20% in year 1 of new site.
● Increased Callaway’s market share to the highest level since 2007 with the 2014 product launches including XR and Great Big Bertha through integrated campaigns (TV, print, digital, social, events, retail, etc.) and continued to increase that market share with the launches of the 2015 and 2016 product lines.
● Created content and social campaigns for WaterPik to re-invigorate the brand with a younger target audience and drive traffic and sales.
● Composed campaign briefs, messaging and positioning for brands and products to drive sales, build brand affinity, and differentiate from competition.
● Defined agency positioning and drove new business development to sell our marketing services. Business Director 2 010–2013
NYCA, Solana Beach, CA
C lients: adidas, Ashworth, San Diego County Credit Union, Señor Frogs Tequila, TaylorMade
● Developed integrated campaigns (TV, print, digital, social, events, retail, etc.) to launch 10+ new products in 2012, including a new brand with RocketBallz, which led to the highest metalwoods market share ever.
● Increased adidas apparel sales for 3 consecutive years through integrated campaigns and athlete endorsement.
● Managed the business management team at NYCA and reported directly to the President.
● Re-invigorated the Ashworth brand by introducing a new line geared toward a younger audience. Brand Director 2006–2010
PARTNERS+simons, Boston, MA
Clients: Dell EMC, VMware, RSA, PING Identity, MasterCard
● Responsible for strategic development of lead generation marketing plans and creative that drove top of funnel awareness and nurturing for several EMC, VMware, RSA products.
● Re-branded PING Identity with a new customer-centric website, new sales materials and a new lead generation campaign that drastically increased sales.
● Developed sales tool kit for MasterCard’s Fraud Prevention and Security division to make them the preferred payment processor amongst merchants and position them as a leader in security. EDUCATION
B.S. Business, Wake Forest University, W inston-Salem, NC VOLUNTEER
Taproot Foundation - May 2018
Pro Bono Marathon - providing marketing guidance to area non-profits in a 6 hour marathon to support initiatives American Marketing Association, S an Diego Chapter October 2012 to Present
Volunteer on the Membership Committee
Design Forward SD 2017
Volunteer - Conference set-up and Day Of Guide
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