PROFESSIONAL SUMMARY

SKILLS

WORK HISTORY

virginia peacock

** **** ******* ****, *******, New Jersey 07830

908-***-**** ac69fj@r.postjobfree.com

www.virginiapeacockdesigns.com

MISSION STATEMENT: Design Director seeks challenging new position. Meticulous, excellent at juggling multiple tasks and working under pressure. Broad industry experience includes media, publishing, retail and merchandising.

● Project management

● Advanced graphic and website design

Photography w/retouching and

illustration

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● Advertising insight

● Web site and social media advertising

● Proficient in Adobe CS5

● Complex problem solving

Design briefings and workflow

management

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● Company branding

● Excellent leader w/superb eye for detail

DESIGN DIRECTOR 06/2014 to Current

WALKING MOUNTAIN CREATIVE - New York

Designed and launched two e-commerce websites including 'The Ryder Club' based on Mind Body software and Adobe CS, and currently my own retail site

'VirginiaPeacock.jewelry' based on Squarespace and Adobe CS.

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Branded, designed and launched Immpreneur which was based on WordPress w/CSS w/an exclusive social media component.

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● Collaborated with vendors to ensure style consistency with other marketing materials.

● Managed day-to-day business operations and made strategic decisions. Troubleshot page performance issues, SEO performance code incompatibilities and web imagery problems.

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● Monitored production schedules while adhering to assigned budgets.

● Planned, organized and scheduled work.

Designed new on-brand visual elements to effectively convey concepts and messaging.

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● Designed art and copy layouts for direct mail advertising material.

● Designed advertisements, tradeshow banners and signage from concept through EDUCATION

completion.

Juggled multiple projects simultaneously, never losing strategic vision and always maintaining focus.

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B2B MEDIA STARTUP 08/2009 to 06/2014

F Peacock Enterprises - New York, NY

Branded, designed and launched Immpreneur based on WordPress w/CSS and an exclusive social media component.

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Brand Identity created in 2009 beginning with tagline 'BE A SUCCESS IN THE U.S' with official launch in 2012 under original name 'Immpreneur'. Exclusive social media membership platform launched in 2013.

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Successful 2012 launch with paid-for advertising by Fortune 500 Cos. including AMEX, Time-Warner, and Ford.

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● Collaborated with principal on overall design and wire-framing.

● Budget management of 12K/mo, mostly out-of-pocket.

● Supervised suppliers, programmers, designers, writers and editors. Community outreach including English Speaking Union, Business Committee for New Americans, New York Public Library, and NYC Mayor Bloomberg's office.

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FREELANCE DESIGNER 01/2000 to 01/2008

● Time-Warner, designed promotion collateral.

● Dow Jones, produced advertorial material.

CREATIVE SERVICES MANAGER 02/1995 to 02/2000

BUSINESS WEEK., Rockefeller Center - New York, NY

Recruited from Time-Warner to cut expenses and better manage brand id. Achieved maximum design and production efficiency by establishing new internal creative group including a new staff of three in addition to myself, dedicated outside vendors, and new software and hardware.

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Implemented marketing strategies which resulted in 80% growth of (internal) customer base including Sales, Marketing, Special Events, Sections, Publisher's Office and Corporate.

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Worked directly with each department head to achieve maximum results. Collaborated with executive staff including Publisher Dave Ferm and CEO Jay McGraw.

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Designed, developed and tested Powerpoint sales template for all of ad sales and marketing.

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Responsible for creative design and production of annual media kits and all sales collateral.

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Performed initial client assessment and analysis to begin design and production process. Managed up to 100 projects at any once time.

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MOUNT HOLYOKE COLLEGE BA

Political Science

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