LINDA L. MORGAN
Communications strategist with proven record of management, business development, marketing, public relations and fundraising experience. Expertise in designing creative and measurable marketing/communication strategies on local/state levels. Experience as media relations representative. Skilled in market analysis, budgeting and evaluation. Experienced writer, editor and proofreader. EXPERIENCE
Marketing & Communications Director – Louisiana Health Care Quality Forum – Baton Rouge, La. 40 Hours/Week – June 2010-September 2018
Planned, executed and evaluated marketing, communication and public relations strategies to define and differentiate the organization while maintaining integrity of its public image. Developed and produced collaterals for print, electronic and online media. Researched and wrote news releases, feature stories and organizational responses for media outlets on local, state, regional and national levels. Wrote grants in support of organizational initiatives. Responded to media requests for information and serves as organizational representative at community/industry-related events. Developed and implemented measurement tools to track efficiency and effectiveness of strategies and campaigns. Developed and managed two budgets. Oversaw work of vendors (e.g., advertising agency, web developers, printers, etc.). Managed one direct report.
Developed baseline assessment and marketing/communications plan to launch statewide electronic registry for patients’ advance care planning documents
Developed online training course to educate health care professionals about advance care planning
(https://www.lhcqf.org/providers/resources) with more than 1,200 views
Coordinated one of the first statewide, direct-to-consumer health information technology education campaigns in the country with notable post-campaign survey results: 8% increase in number of respondents with copies of their health data, 13% increase in number of respondents who have requested access to their health data and 28% increase in number of respondents who actively use patient portals
Received Pelican Awards and Certificates of Merit from Louisiana Hospital Association for public relations campaigns focusing on health information technology and advanced care planning MARKETING/BUSINESS DEVELOPMENT DIRECTOR – North Oaks Health System – Hammond, La. 40 Hours/Week – July 2006-June 2010
Directed marketing, business development, internal/external communications, patient satisfaction, graphics and print operations with six direct reports. Oversaw development and implementation of marketing/communications plans for hospital services and programs. Developed and maintained marketing, advertising and print budgets. Researched and developed business opportunities to increase market growth. Negotiated and coordinated media buys and placement. Represented health system on community/civic organization boards and at special events. Handled media calls and served as media spokesperson.
Launched award-winning advertising campaign to promote network of 14 clinics
Developed internal/external communications plan for emergency preparedness COMMUNICATIONS MANAGER – Peoples Health – Metairie, La. 40 Hours/Week – December 2004-July 2006
Oversaw internal/external communications with two direct reports. Produced marketing materials for plan members, providers and employees including news releases, brochures, booklets, newsletters and scripts. Prepared annual plan documents, according to CMS regulations. Handled media calls and relations.
LINDA L. MORGAN 2
MARKETING/BUSINESS DEVELOPMENT DIRECTOR – North Oaks Health System – Hammond, La. 40 Hours/Week – September 2003-November 2004
Oversaw marketing, business development, internal/external communications, graphics and print operations. Directed three reports. Analyzed and assessed business opportunities to increase market growth. Negotiated and coordinated media buys. Represented health system at community/civic organization meetings and special events. Handled media calls and served as media spokesperson. REGIONAL PRODUCT LINE MANAGER – Tenet HealthSystem/Gulf Coast – Metairie, La. 40 Hours/Week – July 2002-August 2003
Developed regional marketing plans for orthopedics, weight loss, oncology and sports medicine service lines in seven hospitals. Worked with advertising agency to create and produce radio/TV/print campaigns for New Orleans basketball team sponsorship and weight loss programs. Wrote copy for ads, brochures, news releases and feature stories in accordance with FTC guidelines. Designed collaterals to accompany service line offerings and events. DEVELOPMENT OFFICER – Tulane University Health Sciences Center – New Orleans, La. 40 Hours/Week – January 2002-July 2002
Identified, cultivated, solicited and provided stewardship to major gift prospects for the Medical School, School of Public Health & Tropical Medicine and Tulane Cancer Center. Researched and wrote briefings, position papers, case studies and talking points.
FOUNDATION ASSOCIATE – Touro Infirmary Foundation – New Orleans, La. 40 Hours/Week – June 1998-January 2002
Assisted with strategic planning and marketing of annual fundraising campaign. Identified, cultivated and solicited corporate/foundation donors. Researched and wrote grant proposals. Wrote and edited news releases, newsletters, brochures and other marketing materials. Coordinated lectures for community/health care professionals.
AV MEDIA MANAGER & MARKETING MANAGER – Touro Infirmary – New Orleans, La. 40 Hours/Week – April 1983-May 1998
Assisted with marketing strategy and implementation. Oversaw physician referral, senior membership and chaplaincy programs with three direct reports. Developed and implemented marketing and communications plans for oncology, rehabilitation and psychiatry service lines. Wrote and edited news releases, direct mail, brochures, ads and speeches. Handled media inquiries and interviews. Planned and coordinated community outreach activities.
University of New Orleans, New Orleans, 1985 – MA, Drama & Communications Loyola University New Orleans, 1979 – BA, Communications CIVIC/COMMUNITY INVOLVEMENT
New Orleans Artists Against Hunger and Homelessness April 2015-Present
Board Member/Communications Committee
Hammond Chamber of Commerce 2008-2010
Board Member/Marketing Committee Member
Options, Inc. 2008-2010
Board Member/Marketing Committee Member
Completed Leadership & Organizing in Action distance learning program as part of the overall Quality Improvement Organization Program and Healthcare Communities.