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Digital Marketing Sales

Location:
Pune, Maharashtra, India
Posted:
October 04, 2018

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Resume:

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Ashish.H. Sane

E-mail: ac696b@r.postjobfree.com

Contact: +919*********, 883*******

Professional-Experience

Educational

Qualification:

Examination College/School Board/University Percentage Year of

Passing

BSc

(Computer

Science)

Dharampeth, M.P.

Deo Memorial Science

College, Nagpur

RTM, Nagpur

University

II 2010

H.S.C. Kurvey’s New Model

Higher Secondary

School, Nagpur

Nagpur, Maharashtra II 2006

S.S.C. Saraswati Vidyalaya,

Nagpur

Nagpur, Maharashtra I 2004

Work Experience:

3 years of experience in SEO & 1.5 yrs of experience in PPC. Have worked on Search & Shopping campaigns. Overall 4+ years of experience in Digital Marketing. Presently working at DNA Response, Pune as Digital Advertising specialist. Google AdWords Certified & have experience with Google tag manager for website tracking & tags management. 1) Joined Gaffis Technologies in 2014 as SEO Executive, worked till May’15. Role: The job role involves on-page & off-page optimization of client’s website, perform technical analysis & share recommendation from design & navigation point of view, site audit & reporting. Website tags management & tracking using Google Tag Manager. 2) Joined RankUno Interactive, Pune as Sr.SEO Analyst, worked till May’17 Role: The job role involves creation of technical analysis, design & navigation recommendation, landing page recommendation, client interaction via email to address client concerns.

• Creation, management & optimization of campaigns under Search & Shopping network.

• Keyword bid management & pacing.

• Search query report analysis, geo location-based targeting, ad scheduling & more.

• Ad creation & management.

• Bid management at item id level, brand level & other custom labels as define in data feed.

• Shopping campaign creation & management

• Shopping feed creation & optimization.

• Campaign upgradation as per promotion calendar & reporting. 2

Projects

Project Name: Gluten Free Products

Target Area: USA & Canada

Optimization: On-page optimization & Campaign Management Description: Glutenfreepalace.com deals with wide range of Gluten free Products. An ecommerce website with variety of Gluten free food items, Gift Baskets, toys & more. The website targets USA & Canada and is a well-known brand in Gluten Free Products industry. Responsibilities: Campaign setup & management to improve sales performance. Co-ordinating with web designers for campaign promotion activities. Action plan creation, campaign optimization as per goals. PPC Activities: Daily sales tracking & reporting. Shopping feed optimization, Campaign management, Landing page optimization, Geo location targeting, campaign promotion as per promotion plan, search term analysis and optimization accordingly, shipping area wise optimization to improve ROAS of the campaign, content recommendation and more.

SEO Activities: On-page optimization of category, subcategory & product pages. Identifying best performing items & optimizing them. Optimization of priority pages on basis of promotion calendar.

SEO:

Activities performed for optimization includes both On-page & Off-page optimization as mentioned below:

• Directory submission

• Article Creation and Submission

• Social Bookmarking

• Blog Creation and Management

• Forum Signature

• Rank Report, Traffic Analysis, Keyword Research

• Google Analytics, Webmaster Tool

• Social media activity on Facebook, Twitter etc.

• Power point Presentations & Video Promotion

• Creation of Custom Reports in Analytics

• Content Recommendation

• Title, Description & another On-page elements optimization.

• Page Scroll tracking, AdWords & Analytics code setup & management using GTM. PPC:

Worked on Google AdWords search & shopping campaigns & performed the activities as mentioned below:

• Creation & Optimization of campaigns under Search & Shopping network.

• Identifying best performing items/products, creating & optimizing campaigns for best performing products/items

• Identifying best time slots for campaigns & creating ads schedules accordingly for campaigns.

• Identifying best performing brands & creating separate campaigns for them.

• Keyword bid management & pacing.

• Search query report analysis & keyword insertion & exclusion from search queries

• Ad creation

• Bid management at item id level, brand level

• Shopping campaign creation, management & optimization. 3

Projects

Project Name: Yo-zuri.com

Target Area: USA

Optimization: On-page & Off-page optimization.

Description: The site deals with fishing lures & tackles targeting US fishing accessories Market. Yo-zuri is one of the major fishing accessories brand is the USA market. It has huge collection of fishing goods along with tips and it also serves as platform for fishing sports lover to explore the world of fishing. Responsibilities: Analysis of website, finding new targeted traffic prospects, optimizing Keywords & generating reports for site improvement. Major focus is on Improving the site performance & traffic to have better conversion. Activities: Tracking competitor’s, daily analysis of traffic using Google analytics & Daily analysis of website indexing data from webmaster tool. Optimizing Keywords, creating title & meta tags for complete On-page SEO. Working on off-page activities to get the keywords ranked as soon as possible. Projects

Project Name: Performanceinsiders.com

Target Area: USA

Optimization: On-page & Off-page optimization.

Description: Site completely dedicated to men sexual health enhancement. Contains several products reviews, male enhancement products and tips, information etc.

Responsibilities: Generation of traffic, maintaining keyword position. Creation of traffic weekly report. Contacting blogger & webmasters for guest posts. Link building etc. Optimization of keywords, generating analytics reports, video promotion. Working with team to achieve targeted goals, traffic generation and sales.

Activities: Creation of content for blogging, product research, competitor’s site analysis. On-Page factors analysis & suggestion. Performing overall SEO development of marketing & promotion strategy. Use of Q&A sites like yahoo answers for traffic generation. Content suggestion, title suggestion

& site navigation analysis & suggestion for better user experience. Keyword research, use of tools like SEMRUSH, Majestic SEO & much more for better analysis & result. Creation for strategy for blog promotion & product sales. Building strategy & techniques for traffic generation and sales.



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