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Social Media Marketing

Knoxville, TN
September 30, 2018

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Rafsana Rashid

**** ******** *** *** *** • Knoxville, TN 37931 • 540-***-**** • PROFESSIONAL SUMMARY

MSBA candidate with an extensive background in market research and planning, social media marketing, online brand building, and public relations. Specialized in campaign development and management, key performance indicator (KPI) analysis, social media engagement, consumer behavior analysis, and market forecasting. Aspired to work in the consulting industry by leveraging big data analytics.


University of Tennessee, Haslam College of Business, Knoxville, TN Master of Science in Business Analytics (Current CGPA: 3.69) December 2018

North South University, Dhaka, Bangladesh

Bachelor of Business Administration (Marketing & International Business) December 2012


Lion Electro-Mechanical Service, Dhaka, Bangladesh Market Research Analyst

May 2014 – September 2014

• Devised and evaluated data collection methods (surveys, questionnaires, polls) and led data collection on consumers, competitors, and market conditions of 5K samples; presented a compiled report to executive board

• Analyzed data using statistical tools, performed SWOT analysis, and proposed effective marketing strategies

• Monitored and forecasted sales trends to assess effectiveness of campaigns; worked with marketing team to refine marketing programs and plans

Banglalink (a subsidiary of VimpelCom), Dhaka, Bangladesh Public Relations and Communications Officer

May 2013 – April 2014

• Designed and executed social and digital media campaigns and achieved highest FB page score & engagement rate of Bangladeshi telecom brands

• Developed country’s first ever “digital dashboard” for monitoring real-time snapshots of current campaigns; prepared detailed digital analysis reports and provided insight and commentary on KPIs in line with company’s strategy

• Coordinated a diverse team of ad-agencies, IT firms, and communications department to devise marketing plan; executed Banglalink’s 3G launch on digital front

• Won prestigious “Silver Telly Award” for best film in Social Responsibility category as an active team member Shahjalal Bank Limited, Dhaka, Bangladesh


Summer 2012

• Conducted research on bank’s growth in context of customer satisfaction and service; compiled customer feedbacks, examined requirements and proposed exhaustive guidance to achieve best quality of service

• Prepared reports and highlighted pros and cons of banking processes; developed and presented an ideal consumer credit operation process


• Runner Up, UT-Hanes Data Analytics Competition (2018)

• Won “Silver Telly Award” as a team member for best film in Social Responsibility category (2014) SKILLS

Computer: MS Office, R, Python, MySQL

PROFESSIONAL DEVELOPMENT AND LEADERSHIP ACTIVITIES The National Society of Leadership and Success (Sigma Alpha Pi) Registered online volunteer of UN Volunteers

Association of Bangladeshi Students (ABS) at Virginia Tech JAAGO Foundation & Volunteer for Bangladesh, Dhaka, Bangladesh North South University, Dhaka, Bangladesh

Team Member of AIESEC, Bangladesh Chapter

2017 – Present

2016 – Present

2014 – 2016

2008 – 2012

2008 – 2012

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