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Technology Marketing (Brand, Demand Generation, Communications)

San Jose, California, United States
September 28, 2018

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Robert M. Durstenfeld

**** ****** ***

San Jose, California 95121



Experienced Product/Program Manager and B2B Marketer having over 15 years’ experience in executing global programs.

Over 10 years of experience with marketing automation and over 5 years of experience with Marketo.

Managed international teams in English (including production coordination, project management, collateral, web and demand generation)

Record of developing highly effective international product marketing and branding strategies.

Experienced in agile, publishing web content within, servers, SaaS, IoT, semiconductors, wireless sensors/systems and industrial safety and instrumentation markets.

Worked with global marketing team sourcing, vendor management, RFPs, and development.

Produced all campaign/program/launch assets (ads, banners, digital marketing files, emails, templates, flyers, brochures, FAQs, datasheets, whitepapers, reports, solution briefs, etc.)


Product Marketing • Analyst Relations • Investor Relations • Public Relations • GTM (Go-to Market Planning) Media Strategy • Digital Marketing • Demand Generation • Email Campaigns •Global Marketing • Brand Strategy • Content Development • Online Communications Strategy • SEO • Media Planning & Relations • Agency Management • Internal Communications • Crisis Communication • High-Impact Presentations • Vendor Management • Corporate Spokesman • Lead Management • Budget Management • Cost Control • MS Word MS Excel • MS PowerPoint • Adobe Suite • Marketo • Eloqua • • Marketing Automation • Marketing Analytics • Account Based Marketing • A/B/M Testing

Work History, San Jose, California November 2017 to March 2018

Sr. Marketing Advisor

Directed Brand, public relations, marketing automation, Customer Communications, Events, Trade Shows, Collateral, email Marketing, Digital Marketing, Websites, Blogs and Social Media for a SaaS business.

Supermicro Computing, San Jose, California December 2016 to August 2017

Sr. Product Marketing Partner Programs and Communications Manager

Managed partner marketing programs for servers, storage and cloud infrastructure. Built relationships with stakeholders.

Created and wrote press releases, articles and metrics driven email and communications content for social media and marketing automation.

Managed PR and creative agency. Managed analyst relations, editor interviews and scheduling.

Marketing Operations Partners, Inc., San Jose, California October 2015 to October2016

Product Marketing and Director Partnership Programs

Enabled the launch of new consulting offerings, agile framework and new subscriptions for the-web-based, marketing automation, SAAS and JIVE based, Market Future Forum that helps organizations become more agile and tackle chronic challenges through interactive peer-sharing opportunities in a gamified environment.

Built executive-level relationships in enterprise marketing.

Assisted development of strategic business initiatives and account-based marketing.

Maxim Integrated Products, San Jose, California September 2015 to March 2016

Sr. Public Relations Manager

Developed marketing content and press releases, edited articles, placed articles. Managed creation of graphics and web content.

Supported product launches (healthcare, IoT, power management).

Created agile framework and metrics tracking reports, worked with Meltwater Analytics.

Coordinated meetings and built relationships with stakeholders

Plantronics, Santa Cruz, California April 2015- July 2015

Sr. Analyst Relations Manager

Created analyst relations function and related communications content. Negotiated renewal contract with Gartner, established AR CRM tool.

Assisted with the launch of two new products.

Coordinated meetings with analysts and key stakeholders. Worked with the Office of the CTO.

LC Networks, San Jose, California November 2013 to April 2015

Sr. Marketing & Sales Engineer

Created structured copper Ethernet, WiFi and fiber data networks for Communications, Video and IP phone system sales and installation plans with Statements of Work.

Managed inbound and outbound requests for proposal (RFP).

Designed and implemented wired and wireless Layer 1 and 2, LAN/WAN Network Infrastructure and IoT Solutions.

Sold and configured Cisco, Ruckus and other enterprise and telecommunications hardware and software.

SolarTech, San Jose, California March 2013 to September 2013

Marketing Director

Managed brand, created content and websites (SEO), partner programs, trade shows, marketing automation, email campaigns, newsletters, events, webinars, advertising, CRM, public relations, email marketing, vendor.

Did budget management, account-based marketing, analyst relations. media relations and RFPs/creative briefs for marketing services agencies.

GLOBAL FOUNDRIES, Milpitas, California August 2010 to December 2012

Global Product Marketing and Communications Director

Served as leadership force for the GLOBALFOUNDRIES global brands.

Led an international marketing team focused on account based marketing using Marketo.

Managed global websites, email campaigns, lead generation activities, and development of marketing automation collateral.

Oversaw advertising and marketing services agencies operating in local languages.

Served as the key customer-facing liaison for the sales and engineering teams and Led monthly product training sessions for global sales teams.

Executed partner co-marketing programs; coordinated keynote speakers and booth content for global conferences.

Orchestrated promotional events and managed $4 million marketing budget.

Fueled expansion of market share and brand recognition by 50% within approximately 24 months; through traditional, big data and social media channels. Verified results with regular brand preference surveys.

Built global opt-in contact list of over 10,000 recipients with email open rate of 34%, overseeing development of e-newsletter, email content and relevant landing pages.

Directed customer-facing crisis communications in response to Japan earthquake and tsunami.

Introduced and orchestrated annual Global Technology Conferences in US and Asia, attracting over 3,000 attendees worldwide and considerable press attention.

RAE SYSTEMS/Honeywell, San Jose, California March 2002-to August 2010

Senior Director Corporate Communications and Product Marketing

Delivered public, investor and analyst relations programs.

Spearheaded strategic development, launch, and performance monitoring of complex multi-platform automation marketing programs, for IoT, SaaS, wireless systems and sensors, spanning social media, newsletters, email marketing, technical articles, 17 global websites in multiple languages, and promotional events.

Developed high-impact executive presentations and analyst model updates and assured SEC Regulation FD compliance. Managed quarterly call scripting and SEC filings and executive speeches. Delivered key executive-level guidance in assuring Sarbanes-Oxley compliance.

Drove revenue growth from $19 million to more than $130 million and fueled expansion into 13 new countries through coordination of multi-platform marketing initiatives and product launches.

Played a key role in negotiating post-IPO strategy.

Launched Adobe Suite, Pardot, Marketo and Salesforce.

Worked with regulatory product compliance organizations (UL, FCC, SEMKO, DEMKO, CE, VDE)

FLEISHMAN-HILLARD PUBLIC RELATIONS, Mt. View, California June 2000-December2001

Senior Account Manager

Led media relations, brand development, crisis communications, and global PR strategy for clients.

Nurtured investor relations; directed analyst relations and mergers/acquisitions communications.

Oversaw project budgets of more than $1 million.

Managed intellectual property issues, cultivated partnerships.

Developed technical articles, coordinated events and oversaw promotional activities in support of client product launches.

HEWLETT-PACKARD / AGILENT TECHNOLOGIES, Santa Clara, California January 1991- June 2000

Outbound Product Marketing and Public Relations Manager

Coordinated product launches, PR and Analyst/Investor Relations strategies in support of key business unit worth over $2 billion in annual revenue as leader of the 4-person permanent team and up to 6 contract employees.

Created sales collateral in support of 5 key product lines in US, Germany, and Japan.

Published and edited quarterly customer magazine.

Served as a key representative of SEMI trade association.


Post Graduate Certificate in Market Leadership

Harvard Business School, Cambridge, Massachusetts

Master of Science in International Marketing & Engineering Management

Santa Clara University School of Engineering, Santa Clara, California

Bachelor of Science in Electrical Engineering / Bachelor of Science in Biology

UCLA School of Engineering & Applied Sciences, Los Angeles, California

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