Karen Riley Resume
Experienced and accomplished Creative Director / Graphic Designer with 16+ years of experience, recently relocated to Dallas, looking to leverage extensive background in branding, marketing & design into a rewarding position.
WHAT I BRING TO THE TABLE
Original, strategic thinking.
Proficient in Adobe CC, CMS, MS Office
Multi-platform campaign development
Promo video scripting & direction
Web design, app design, copy content and editorial experience. People, project and resource management skills.
Creative Director Feast Studios LLC
2015 – Present DC Metro, Dallas, Texas
Principal branding, design, and direction for websites, apps and digital campaigns across multiple industries including Fortune 500s. Daily tasks include all aspects of ideation, campaign development, project management, new client acquisitions, copy content and technical instruction. Responsible for web, promotional and brand design and development across all disciplines Developing new digital experiences while evolving and strengthening the ones already in place. Focused on developing unique consumer experiences online, on mobile devices and across branding campaigns.
Corporate clients include Aveda, Universal Studios Orlando, Oxfam, Quicksilver, US Hispanic Chamber of Commerce, International Christian Concern.
Creative Director The Life Church DC welovechurch.com 2013 – 2016 Manassas, VA
Creative Director responsible for shaping creative strategy and overseeing visual direction for all campaigns. Addressed marketing and communication challenges by leading media and creative teams in new design and video concepts, implementing marketing strategies and developing digital campaigns. Responsibilities included Karen Riley Resume
managing all creative campaigns, video direction, copywriting, web design and development and special event coordination.
Directed creative for on-site, digital and broadcast media Defined brand narrative, strategy and voice
Designed multiple web sites for The Life Church, outreach departments and seasonal campaigns Created campaigns, collateral and strategy for multiple growth initiatives Responsible for creating and directing social media integration across multiple campuses Lead creative on all The Life Church promotional marketing Implemented full merchandising program including tee shirts and book jackets Scripted and directed feature video compilations on a weekly basis Graphic Designer Alfred Street Baptist Church asbc.org 2014 – 2017 Alexandria, VA
Campaign concepts and collateral design, website integration, visual mock-ups, responsive app design & development & social media marketing materials. * Promo materials for President Obama visitation. Copywriter, Digital Content Editor International Christian Concern 2012 – 2014 Washington DC
Developed Editorial Articles, Biographical Content and Advocacy Campaign Content to support global awareness of international persecution of Christian around the world. Media Director Sunset Events
2010 – 2012 Delray Beach, Fla
Digital Presentations, Website Maintenance, Sizzle Reels, Proposal Comps, Sales Collateral & Media Kits. Art Director CBS News
2006 ~ 2008 Charlottesville, VA
Preparation, conceptualization and design of daily presentations for on-air graphics and current events. Created local and national ad campaigns while consulting on dozens of individual brand agendas which led to multiple network’s awards.
Art directed and designed online digital promotional materials for a full list of CBS high profile news coverage Designed a diverse range of media including online tablet ads for the iPad Managed and supervised in-house designers and directed freelancers Worked closely with Advertising Directors, Editorial and Production staff Effectively managed multiple projects simultaneously. Highly attentive to detail and quality EDUCATION
BA English, Communications
University of Virginia
Karen Riley Resume
*References available upon request.
Feast Studio LLC