CREATIVE COMMUNICATIONS’ ASSOCIATE
Proficient marketing force and innovative professional capable of increasing target audience awareness. Idea producer concerned with productivity and goal achievement of project-specific initiative tasks. Customer service focused team player successfully markets consumer events and branding operations within a fast-paced environment. Attentive editor with ability to easily grasp and put into application new ideas, concepts, methods and technologies seeks a communications or public relations position with your company.
MBA in Public Relations Bachelor of Science in Communication Studies, 2012
Liberty University, Lynchburg, VA The University of North Carolina at Greensboro (UNCG), Greensboro, NC
Expected attainment date: May 2019
PUBLIC RELATIONS & MARKETING CAPABILITIES
Trained to secure strategic partnerships and contractual agreements with companies assisting with brand development, publicity campaigns, press kit creativity, social media marketing and professional resource development services.
Unswervingly display positive characteristics as proactive leader with refined business acumen and exemplary people skills.
Adequately lead conversion rates by monitoring sales pipelines, managing leads and following up on enrollment numbers.
Completed college communications’ coursework enhancing brand building strategies for clients to meet their needs.
Update social media including Facebook, Instagram, Twitter and Snapchat attracting event attendees and new business.
Excel in written and verbal communication skills through representative interactions, recommendation reports and training.
Exceptional analytical and problem resolution skills, thriving in both independent and collaborative work environments.
Create design briefs and write content for marketing materials including website, corporate presentations and press releases.
Possess technical proficiency in operating multiline phone systems, copiers, printers, scanners, fax machines, computers, and software including Apple iWorks, Buffer, MS Office (Word, Excel, PowerPoint), SEO and other presentation software.
Communication Specialist Freelancer, FINANCIAL DESTINY, INC, Greensboro, NC November 2016 – Present
Create engaging social media presence and tracking system by generating hashtag #FDMondays to establish digital footprint.
Write and design monthly newsletter by collaborating with owner on content prior to sending to database of 400+ viewers.
Edit and maintain company website guaranteeing an error free marketing tool focused on increasing audience engagement.
Transcribe thorough press releases directed towards members of news media to strategically announce newsworthy events.
Rearrange and sift through information, organizing marketing categories into appropriate sections displaying clients’ goals.
Utilize social networks, marketing tools, and creative brand promotion tactics to increase client awareness for companies.
Virtual Junior Media & Creative Strategist, THE GO TO LADIES, Greensboro, NC August 2012 – February 2013
Diligently worked with team on NBMBAA social media for yearly conferences focusing on enrollment and site traffic.
Successfully increased social media awareness by 50% due to strategic posts at the right time of day and social interactions.
Administrated creation and publishing of relevant, original, high-quality content implementing regular publishing schedule.
Demonstrated excellence in using Hootsuite to schedule posts during most likely interactive and client engagements times.
Collaborated with other interns creating calendar system for prospective clients connections focusing on target audience.
Public Relations Intern, RIVER-RUN INTERNATIONAL FILM FESTIVAL, Salem, NC January 2012 – April 2012
Expanded brand development by clearly identifying target viewers and keeping market focus super tight for business to grow.
Mitigated social media desertion and optimized efficiency by providing feedback, best recommending sale improvements.
Exploited data to laser target messages, exploring audiences that were interested in attending film festivals and artsy events.
Established consistency with visual design by retaining a hub for content so prospects could visit to learn about festival.
OTHER WORK HISTORY
NEWELL RUBBERMAID, High Point, NC October 2013 – Present
Consumer Services Team Lead (November 2015 – Present)
Customer Service Specialist (October 2013 – November 2015)
AMERICAN EXPRESS, Customer Care Professional, Greensboro, NC July 2009 – May 2011