Copywriter

Skilled and highly creative in all facets of copywriting for a range of audiences. Integrate meaningful and consistent connections between brands and people. Ability to distill complex topics into easily understood language. Keen insight for successfully managing multiple project priorities and leveraging exceptional communication and people skills to tackle real-world challenges. Conceptual thinker and a creative problem solver with gifted writing skills. Specific areas of experience include:

Advertising

Blogging

Communications

Copywriting

Public Relations

Social Media

Strategic Events

Storytelling

Stand-Up Comedy

Writing Experience

Comedy Writing / Storytelling

2017 – Present Sue Alfieri Comedy San Francisco, CA

Winner of the 2018 Trek Wine Comedy Competition.

Appeared at Cobb’s Comedy Club, SF Punchline, and more venues throughout the Bay Area.

Opening act for Kenny Bania (Seinfeld) and Don Freisen (Showtime).

Starred in and wrote scripts with Theory SF on nine commercials promoting Mendocino County.

Told stories at SF Moth, received ratings in the top three storytellers.

Digital Content Writing

2014 – Present Deloitte San Francisco, CA

Lead Copywriter, Technology and Consumer Products (2015-present)

Key member of Deloitte’s in-house creative agency made up of designers, writers, and video production support staff. Creatively develop web copy, blogs, taglines, video scripts, ad copy, social media, promotional emails, and case studies. Present creative concepts to internal clients and collaborate on ideas.

Significant contributions:

Won new work for the firm due to stellar blog post ghost written for senior level firm influencer.

Attain consistently high email open and click-through rates.

Achieve social post interaction goals using creative approaches to social media strategy.

Incorporate SEO keywords to surpass website click-though and page visit goals.

Use A/B testing to define best practices for email and web page projects.

Merge creative style with business writing to provide a high quality product with a human element perspective.

Assess project needs and recommend new creative channels, technologies, strategies, assets, and campaigns to achieve goals.

Rolled out new brand standards to creative team and ensured adherence and compliance for consistency.

Life Sciences Content Marketing Manager (2014-2015)

Significant editorial contributions:

Recognized for creative approach to B2B content marketing, social media, and digital campaigns.

Developed themes, taglines, and electronic event invitations, for life sciences events.

Crafted launch materials for annual surveys and high-profile firm thought leadership.

Drafted infographics to complement firm thought leadership.

Blogging

2016 One Medical Blog San Francisco, CA

• Wrote a well-received blog series on the Whole30 diet.

Red Tricycle San Francisco, CA

Drafted engaging blogs on the topic of parenting.

Pursuit Writing

2011-2012 Grant Thornton LLP San Francisco, CA

Team Leader, Technology and Life Sciences Industry Pursuit Writers

• Appointed to launch the firm’s first centralized pursuit center.

• Led a team of pursuit writers.

Drafted all high-profile proposals (for work over $200K in revenue).

Created content for static proposal sections.

• Hired staff and created on-boarding materials.

• Developed off-site kick off and training agenda and delivered trainings.

• Focused on team career development, professional coaching, and work product review.

(Early career) Public Relations

Hill and Knowlton New York, NY

Account Executive, Marketing Communications

Key member of the launch teams for Splenda and Febreeze Clean Wash.

Garnered media attention for Helmann’s, BV Wines, MAC, and Banana Republic.

American International Group, Inc. (AIG) New York, NY

Public Relations and Marketing Communications Specialist

Handled all media for the launch of AIG’s Private Client Group for high net worth individuals.

Fielded pitch calls, drafted press releases, and garnered media attention.

Worked with designers to draft company newsletters, brochures, collateral, and event invitations.

Rosica Public Relations New York, NY

Account Executive

Drafted press releases, media alerts, and executive profiles for brands like Revlon and Famous Amos.

Public Relations Internships

Donna Karan New York, NY

Guess? New York, NY

Marketing Experience

2012 – 2014 Moss Adams LLP, Technology and Life Sciences Marketing Leader, San Francisco, CA

2006 – 2011 Grant Thornton LLP, Food and Beverage Industry Marketer, San Francisco, CA

Education

William Paterson University Wayne, NJ

Bachelor of Arts, Communication

Leadership

Financial Women’s Association San Francisco, CA

Communications Committee Chair

Garnered sought-after media attention for large events.

Wrote organization’s newsletter.

Managed relationship with web agency and played integral role in FWASF rebrand and website relaunch.

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