Marketing Medical

MICHAEL J. GILROY

**** ******* ***** ******, **********, PA 18902 215-***-****

*******@*****.***

QUALIFICATIONS

Experienced professional with broad knowledge of multiple fields, including: project management; marketing/promotion; print production; and traffic coordination.

SPECIAL SKILLS

Extensive knowledge of software systems across multiple platforms, including: Microsoft Office Suite, Microsoft SharePoint, Adobe Acrobat

Detail-oriented, self-starter, ability to work under tight deadlines, flexibility in learning and implementing new procedures

EDUCATION

Lehigh University, Bethlehem, PA

B.S. Business and Marketing, June 1992

Special Honors: Member of Sigma Theta Tau (Marketing Honor Society)

EXPERIENCE

Independence Blue Cross

Philadelphia, PA

Medicare Communications Project Specialist

August 2006 – present

Leading health insurance company in the Philadelphia region, serving more than 8.5 million members in 24 states and Washington, D.C.

Duties include: coordinating timely delivery of copy/artwork and mailing lists to

external print/mail vendor; acting as liaison with internal Project Managers on current and upcoming campaigns; monitoring workflow of all projects.

Increased efficiency of mailing process in response to changing government requirements for communications to Medicare members

Maintained successful working relationship with external vendor through regular status meetings and onsite visits

Fostered positive relationships with internal stakeholders through preparation of weekly status reports

Creation/maintenance of mailings calendar for in-house distribution

Initiation of staff meetings as needed to discuss upcoming projects

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Fall 2011

Completed leadership training program (Foundations: Building Blocks to the Next Step)

Innovairre Communications

Pennsauken, NJ

Leading provider of marketing and fundraising services for over 500 nonprofit charities, across five continents.

Account Executive

October 2004 - August 2006

Applied knowledge of direct mail project management successfully, handling high-volume, premium-based campaigns

Elsevier Publishing

Philadelphia, PA

Global provider of medical texts, e-books, and journals.

Marketing Specialist

April 2002 - October 2004

Established successful response rate on direct mail campaigns for assigned product line of medical journals

Contributed to expansion of electronic marketing activities (i.e. e-mail, promotions on company website)

Coordinated successful cross-promotions with Books Marketing team on several campaigns, including promotion of relevant single issues

Periodicals Marketing Coordinator

March 1999 - April 2002

Established new procedures for monitoring progress of direct mail promotions for all periodicals

Successfully assumed responsibility for key ancillary activities, including production of annual catalog, creation of house ads, and maintenance of periodicals database

Gained valuable training experience as supervisor of summer intern

Wolters Kluwer Publishing

Philadelphia, PA

Global provider of medical texts, e-books, and journals.

Journal Advertising Sales Coordinator

May 1997 - March 1999

Assisted in execution of multi-channel promotional campaigns to advertisers

Provided key support to sales force on administrative and other tasks as required.

Marketing Coordinator

November 1995 - May 1997

Assisted Marketing staff in coordination of promotional campaigns for multi-disciplinary product line of books and journals

Established procedures for tracking responses to direct mail promotions, and for soliciting book reviews from leading medical journals

Jewish Federation of Greater Philadelphia

Respected nonprofit organization specializing in convening the local Jewish community, encouraging and stewarding the generosity of donors, and making grants to meet critical needs.

Print Production Coordinator

November 1992 - November 1995

Worked directly with department manager to establish successful workflow for key functions, including: coordination of print and mail services for various marketing materials, coordination of volunteer workers, and supervision of in-house messenger staff.

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