Social Media Executive
Resume:
Teisha L. Parker
Longmeadow, Massachusetts
**********@*****.***
Video Consultant-MassMutual-Springfield, MA July 2016-May 2018
Led and managed the in-house video team/Studio m (start-up) at MassMutual
Director and creative lead on all Studio m video projects
Writer and producer for all corporate videos in line with enterprise brand standards
Developed video process from intake to delivery
Created ground-breaking Insurance product launch using video only
Lead on integrating 360 video, VR, and AR to project proposals
Writer and producer for podcasts and social media videos
Responsible for equipment upgrades within the video team
Responsible for recruiting and hiring to the video team
Responsible for increasing video production by 70% since July 2016
Recruit and coach on camera talent
Negotiate talent and vendor contracts
Executive Producer Special Projects-NBC Boston/NECN-Newton, MA 2008-July 2016
Managed Investigative and Consumer Unit, schedules and performance reviews
Coordinated all special projects video shoots and editing schedules
Creative Director for all news, commercial and promotional video projects, across all platforms
Collaborated with art, design, engineering, and quality assurance from concept to air
Create and develop segments for sponsorship, ex. Real Estate Segment, Restaurant Reviews, Vacation Magazine, Clear the Shelters Campaign, & Education Segments
Executive Produced major broadcast events: 2014 Gubernatorial Debate/Hanover Theatre, 2014 NH Senate Debate/Capitol Center for the Arts, Boston Marathon Anniversary, Red Sox Opening Day, St. Patrick’s Day Breakfast, 2014, 2015, 2016
Executive Produced, “Top Cop” with Boston Police Commissioner, William Evans, “The Boss”, NECN Special, “Aaron Hernandez: Charged with Murder”, Weather Specials sponsored by National Grid, “TV Diner” with Billy Costas and Jenny Johnson, “Making the Grade”, sponsored by NHU.
Attended IRE Conference 2015
Recipient of the NBC GEM Award, (Going the Extra Mile) June 2016
Media Specialist-Market Mentors-(freelance) West Springfield, MA 2012-2013
Created content for press releases, byline articles and keynote presentations
Creative Director for advertising campaigns
Coordinated media tours
Commercial copywriter, ex. Lazy Boy, and O’Connell Care at Home
News Producer WFSB-Rocky Hill, CT 2007-2008
Write and line produce 11pm half hour newscast
Corporate Communications Specialist Triad Healthcare-Plainville, CT 2006-2007
Write all press releases
Premiere Pro Training
Produced visual content for trade shows
Planned and coordinated political events
Write monthly newsletter
News Producer WFXT FOX 25-Dedham, MA 2004-2006
10pm News Producer
News Producer WHDH 7-Boston, MA 2003- 2004
5pm News Producer
News Producer WVIT 30-Hartford, CT 2000-2003
Produced 24-hour news coverage of 9/11 Terror Attacks
5pm & 11pm producer
Promotions writer
News Producer WTNH 8-New Haven, CT 1998-2000
Morning Producer; produced two hours of continuous news
Promotions writer
News Producer WWLP 22-Springfield, MA 1994-1998
Field Producer
Promotions writer
Weekend Reporter
Assignment editor
Marketing and Production Internship WGBY-Springfield, MA 1994-1994
Camera operator
Segment Producer
Editor
Education
University of Massachusetts, Amherst, MA 1988-1992
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