SUMMARY OF EXPERIENCE

**+ years of initiating and delivering sustained results for a Fortune 100 company with extensive experience in product management, marketing, analytics, and strategic planning. Major expertise lies in strategizing that increase brand awareness, promote customer engagement and ultimately drive growth and conversions. SKILLS & EXPERTISE

+1-281-***-**** ac5z46@r.postjobfree.com www.linkedin.com/in/safoora-siddiqui

Business Management

B2B & B2C Marketing

Viral Advertising

ROI Forecasting

Search Engine Optimization (SEO)

Digital Marketing

Social Media Marketing

Event Management

Microsoft Office

PROFESSIONAL EXPERIENCE

AL TAYER GROUP Houston, TX

B2B & B2C Marketing Strategist - Remote Mar 2015 – Present

Manage largest product lines – Walt Disney World, Disney Cruise Line, Disneyland Paris and National Geographic Expeditions, which represented over $3 million in annual revenues.

Developed a personalization platform, which saved 70% of manual processing time, and delivered innovative capabilities to segment, target, and deliver personalized customer experiences.

Responsible for strategy, business development, and product management of all products for GCC market.

Developed a robust experimental design program to test and optimize online offers, marketing campaigns across 7 countries. Identified insights and optimizations that delivered +$25 million.

Improved company decision making capabilities through instituting a process for evaluating decisions based on expected customer lifetime value (CLV).

AL TAYER GROUP Dubai, UAE

Supervisor, Product Management Aug 2006 – Mar 2015

Developed and managed pricing strategies and tactics for a portfolio of product lines across all channels: delivered incremental +$1 million in annualized run rate profit.

Conducted competitive analysis, market and industry research to identify trends and opportunities.

Assessed partnership deals for strategic and financial value, and drove the decision making process.

Conducted comprehensive business reviews, and drove strategic and fiscal planning activities.

Manage a team of 6 responsible for marketing, content creation, sales channel, ecommerce, and call center analytics and optimization.

DESTINATIONS OF THE WORLD Dubai, UAE

Operations Consultant Feb 2006 – Jul 2006

Provided full spectrum of travel management, sales, and customer service, processing high volume of inbound customer and travel industry associate calls in competitive, fast paced business environment. AIR SAHARA AIRLINE Hyderabad, India

Reservation Officer Sep 2005 – Nov 2005

Managed all facets of air travel to provide customers with accurate information on travel options, assisting clients with choosing the best route based on their specific budget and preferences while processing ticket sales to sustain and improve customer retention rates to achieve organizational sales targets. SAFOORA SIDDIQUI

STRATEGIC MARKETING & BUSINESS DEVELOPMENT SPECIALIST EDUCATION

MASTERS OF BUSINESS ADMINISTRATION - MARKETING AND FINANCIAL MANAGEMENT In Progress UNIVERSITY OF HOUSTON - VICTORIA Houston, Texas

BACHELOR OF ARTS DEGREE - BUSINESS MANAGEMENT May 2005 OSMANIA UNIVERSITY Hyderabad, India

ASSOCIATES DEGREE - INTERNATIONAL BUSINESS AND MARKETING - HONORS May 2018 HOUSTON COMMUNITY COLLEGE Houston, Texas

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