Management Training

SUSRI SEETAL MAHAPATRO

E-Mail : *************@*****.*** Mobile: +91-888*******

Career Objective:

Seeking a Managerial Role in Online Ad Operations/Product support environment where I can exploit my diverse expertise, apply strategic approach and creativity. My strong technical as well functional expertise in Digital Marketing domain and communication skills will enable me in facing a challenging and rewarding position. Profile Summary:

● 6 years of work experience in Client operations and Ad operations.

● Core expertise in Google advertising products

● Handled major clients across different regions like NA, EMEA and APAC

● Skilled at analyzing market trends and customer needs to develop high-effective strategies in achieving the goals.

● Excellent leadership skills and team management skills

● Experienced in requirements gathering and analysis, team handling and process improvement

● Significant experience with use of tools like MS Office, MS PowerPoint.

● Creative and innovative team player with strong interpretation skills.

● Good communication skills, presentation skills, business skills, and technical knowledge.

● Self motivated, quantitative and qualitative analysis Skills:

Ad operations Team management Client handling Product support Content creation Training Analysis Process improvement DFP by Google ADX by Google Reporting SEO

SMM DBM AdWords AdSense

Email Marketing DCM HTML and CSS JavaScript

Experience:

HCL Technologies (onsite Google)

April 2016 - present

Projects (Team size - 500):

1. Team ramping:

Worked on onshore case data to identify the opportunities for us to get trained and take more ticket volume and ensure increase in revenue.

2. Quarterly Product and Workflow knowledge test design and implementation: Creation of project plans and getting approval from Google teams on the same. Have supervised and contributed from design of PKTs and WKTs starting from creating question repositories with help of the other trainers in the team.

3. VL2, Case categorization and Grapevine projects: Owned the projects in order to reduce the errors which analysts do while working on the ticketing tool (gCases) and reduce the number of consults raised to Google Engineering team for technical help. Designed content, trainings and quizzes for knowledge up-skill to reduce the errors and need to raise technical consults. 4. Process Training/Development:

Designing different product testing platforms Lead the training team across the globe in terms of meeting the client deadlines for the training delivery, training need analysis, training need identification, trainer upskill and content creation. Develop content and lead process trainings for the new hires for product (DFP) certifications all over the world in Dublin, Sao Paulo, Shanghai, Japan, Hyderabad, Gurgaon, Dublin, Krakow teams and to help the new employees cultivate the skills and knowledge necessary for their job role and assure the maximum throughput of the training batch. Discuss with Google Engineering teams on new features/product updates and then creating content to cascade the information to the operations team and conduct with in-room trainings as well as video conference trainings for the Global teams on other geo-locations Role & Responsibility:

● Handling a team of 10 members. Analyzing each member's performance and support them to overcome their issues in terms of product and other issues

● Coordinate with subordinates and create functional tasks to improve the process.

● Keep track of the TAT, FRT, CSATs, DSATs etc

● Working with the client on different aspects of the product and planning on the development and the implementation.

● Experience in managing both buyer and sales side platform (like DBM, DCM, DFP, AdX)

● Take charge and work closely with the rest of the Google Engineering Team and Client Services teams to setup and deliver campaigns and provide excellent client service across all assigned accounts.

● With my enduring knowledge and hard-work I was promoted to a position of product expert

● I was responsible of training others in the product

● Working with the Onshore team on product releases

● Conduct seminars, workshops, individual training sessions etc are identifying the need while analyzing the cases of analysts

● Troubleshoot various tracking problems and utilize experience to develop solutions and document internal procedures, policies, and tutorials regarding ad tracking and targeting for DoubleClick, AdMob, AdSense and AdWords.

Accenture India (Client Google)

February 2015 – March 2016

Projects (Team size - 50):

1. Campaign Optimization & Troubleshooting:

Work on cases to solve client issues while trafficking or optimizing ad campaigns. Monitor all aspects of digital ad campaign management and proven experience with ad product creation, ad trafficking, reporting, and creative troubleshooting.

2. Subject Matter Expert:

Working with Google Technical Account Managers and Engineering team to resolve client's issues related to the features like Trafficking, Tagging, Audience, Optimization, Viewability etc., as soon as possible.Working with the onshore SMEs & Managers globally to suggest ideas on improving the DFP features. Providing feedback on the internal tools used for troubleshooting purposes. Role & Responsibility:

● Domain expert for DFP (for Display advertising, Mobile Web and Apps, Video) and educate the publishers on Trafficking, Forecasting and Reporting issues, creating Orders, Line Items and uploading creative on the DFP UI.

● Experienced on managing other Google SaaS products - AdSense, Ad Exchange & Google Analytics.

● Manage and Validate responses and solutions of a 15 member team

● Improvise the workflow of the process to smoothen the development

● Provide the most optimal solution after understanding the audience perspective

● Assist the client in online Ad Serving by optimizing the campaign and providing best steps that can help in generating the revenue.

● Troubleshoot complex technical issues related to ad delivery.

● As an expert, I deep dive and analyze the issues to the root cause and assist the team members after exhausting their troubleshooting on it.

● Conduct weekly meetings, team updates, and client calls/meetings, as needed

● Hands on knowledge with Rich Media ads and their functionality

● Have prior knowledge to third party ads like MediaMind, Criteo, Atlas and DoubleClick In-Red tags Wipro Technologies

March 2013 – October 2014

Projects (Team size - 6)

1. British Petroleum US Supply

The Project deals with a client environment where all the records of the customer are maintained & revised regularly. The portal contains different source of information to capture correct transaction made by the customer. 2. SNG support

It is a multiuser system where the client, the customer & the service provider can interact with each other. We also provide support to the client in case of any issues or tickets. Role & Responsibility:

● Writing code for the web site using different technologies like HTML, CSS J2SE, Javascript

● Touch base with the clients on regular basis and discuss with them about various points.

● Preparing the Document of understanding (DOU) about the project.

● Sharp in problem detection and solving.

● Strongly participating in design and code reviews with other developers.

● Managing the details of the project which include generating Audit Report, Maintaining ticket information, generating release note of the enhancement made, Processing different files to generate customer details & bill.

● Handling the reports and update the clients about the progress.

● Excellent communication, interpersonal, and coordination skills Integrity InfoTech Pvt. Ltd.

June 2012 – March 2013

Project (Team size - 10)

Online Management System:

Designed for a reputed educational Institute PRESIDENCY COLLEGE. The institute has 4 different colleges under it. We worked on developing & integrating different segments of the organization such as Students information, College information, Teachers’ information, Library management, Inventory management, Account management etc. Role & Responsibility:

● Writing code using HTML, J2SE and SQL.

● Providing support to the client in terms of technical issues and development.

● Assistance in managing and improving organization's and client's web site.

● Discuss with the clients about the updates and other aspects.

● Managing the details of the project which include generating Audit Report, Maintaining ticket information, generating release note of the enhancement made, Processing different files to generate customer details & bill.

● Participating in daily, weekly & monthly meetings. Qualification:

● MCA from Biju Patnaik University of Technology(BPUT) at the National Institute of Sciences & Technology ( NIST), Berhampur & Passed with CGPA 7.5

● MBA from Madurai Kamraj University having specialization in IT & Passed with First Class

● BCA from Berhampur University at Presidency College, Berhampur with 81.6%. Declared as the University Topper and Awarded with Gold medal & Citation from the Vice Chancellor. Achievements:

● Achieved recognition for high performance and best client support

● Stood 1st in intercollegiate seminar presentation

● Achieved gold medal for outstanding performance in BCA

● Gained recognition for social service

Extra Curricular:

● Past President, Rotaract Club of Berhampur Elite & Good at public relationship.

● Event organizer in all school & college level functions & technical events.

● Team organizer & maintaining

Interest:

● Making Friends & Team Leading

● Social service & Cooking

● Singing & playing musical instruments

● Love to learn new culture & tradition

Personal Details:

Date of Birth : 17-07-1989

Nationality : Indian

Gender : Female

Marital Status : Unmarried

Languages Known : English, Hindi and Odia

Declaration:

I hereby declare that the above mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above mentioned particulars.

Place: Hyderabad (Susri Seetal Mahapatro)

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