Business Insights Manager

MAI DINH

Bartlett, Illinois ***** 630-***-****

********@*****.*** linkedin.com/in/mai-dinh-b1b20a163

SUMMARY

A highly dedicated and results-driven Business Insights Lead specializing in analytics, with comprehensive expertise in market research, consumer trend, data analysis and reporting, scorecard development, trend analysis, new product development and launch, sales forecasting, and competitive analysis. Excels at collaborating across business departments/functions and liaising with vendors and senior leadership. Strong ability to manage multiple competing priorities simultaneously and deliver results under tight deadlines. Proven aptitude for providing a business perspective on actual performance that translates insights/analytics into strategic business decision making.

EXPERIENCE

MCDONALD’S CORPORATION, Oak Brook, Illinois

Business Insights Manager, McDonald’s USA Home Office, 2008-2018

Oversaw daily, weekly, and monthly updates to business partners on business performance and developed presentations for department leadership team, including senior-level leaders. Managed multiple relationships across organization, including senior leadership. Administered vendor relationships, including contracting, budgeting, status meetings, work prioritization, and performance management.

Built and delivered robust set of scorecards specially linked to performance and insights.

Innovated and developed narratives using PowerPoint presentations to tell State of the Business story.

oIncorporated internal top line sales, guest count, average check, product category, and customer satisfaction performance, key business drivers from insights of what is working and what are the opportunities.

oIntegrated data from various external sources, including industry insights, market share, competitive landscape, economic conditions, and labor statistics.

Served as subject matter expert for business performance areas; communicated findings and results to investor relations, marketing, and menu business partners.

Consulted and liaised with home office insights and regional business insights to align on business communication.

Business Research Manager, McDonald’s USA Home Office, 2006-2008

Provided insights and development for new product items such as Premium Chicken Sandwich line and Snack Wrap. Collaborated with marketing, menu, supply chain, and operation teams to prepare for national launch.

Contributed business initiatives to Arch Card Program, nationally.

Identified and evaluated five new test markets for the Premium Chicken Sandwich and Chicken Snack Wrap. Partnered with suppliers to field menu ticket studies to predict sales and guest counts impact of new chicken products to help marketing team develop marketing promotion

ADDITIONAL EXPERIENCE

Business Research Supervisor, Great Lakes Division/Central Division, Warrenville, Illinois, 1999-2006. Functioned as part of two-person department. Worked alongside director to provide consumer and business insights information for key decision making within Great Lakes division. Oversaw sales reporting dashboard. Monitored, analyzed, and reported division business trends. Provided research and analysis to division research director and division management for divisional and regional business reviews. Managed sales forecasting for division and regions. Developed new product tracking tool to analyze product unit movement based on base trend line approach. Communicated and distributed new product sales report monthly to division management and regional key decision makers.

HR AND ASSOCIATES, INC. (McDonald’s Exclusive Research Firm), Clarendon Hills, Illinois, Marketing Research Analyst, 1993-1998. Oversaw questionnaire design, cross tabulations, coding, setup, report running, and statistical testing. Supervised all data formatting, keypunching, and data cleaning functions. Communicated findings and results to McDonald’s clients. Consistently delivered quick solutions in response to urgent, ad hoc client requests. Served as primary liaison to McDonald’s National Research Department.

EDUCATION

NORTHERN ILLINOIS UNIVERSITY, Dekalb, Illinois, B.S., Statistics

COMPUTER SKILLS

Microsoft Word, Excel, Access, PowerPoint, SPSS

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