Social Media Marketing

Kamalika Ghosh +91-963**-***** ********.********@*****.***

Key Qualifications:

7+ years’ functional experience in Content Writing & Strategy, Content Marketing & Syndication, Journalism, Social Media Marketing

Great passion for creating unique and original web content by conducting research to entice and engage visitors

Well versed in SEO techniques and its best practices for content while adhering to web standards

Chief Content Competencies:

Blog

Use Case

Press Release

Primer

Case Study

White Paper

Landing Page

Social Media Blurb

Brochure

E-Book

Standee & Flyer

Business Pitch

Newsletter & Auto Responder

Infographic

Presentations

Brand Manuals

Professional Experience:

Chief Communications Manager Unspun Group March 2015 to Present

Perform content lifecycle strategy and evolution, including content planning, authoring, editing, testing and improvement

Social media content writing & marketing, scope development and ensuring strong execution of marketing plans

SEO article writing and working knowledge of content management systems & blogging platforms

Content Marketing Specialist Milaap Social Ventures Private Ltd June 2014 - October 2014

Manage content writing, copywriting and editing of web copy

Create content to drive engagement and develop value positions, messaging and storylines for Milaap

Extend outreach by spreading content created on various social media and networking channels

Developing landing pages utilizing existing site and tools

Search Engine Optimization of copy

Consistently meets deadlines for content creation

Content Marketing Executive MarketXpander Services Pvt Ltd April 2013 to March 2014

Creating, revising, editing and publishing text content for MarketXpanders’ Lead Generation and Marketing Software – LeadSquared Blog

Working closely with the SEO team to produce quality website content

Working in tandem with Corporate Communication and team-leads to set long-term strategies for effective content creation

Content & Bulletin Producer Associated Broadcasting Co. Pvt Ltd (TV9) Dec 2009 to July 2011

Write news packages/stories on hard core news that was read by anchors on-air

Search the web for prospective sensational stories

Set the rundown for bulletins according to importance of stories

Education:

BA – Journalism, English & Psychology – Completed through Mount Carmel College, Bangalore University, Bangalore (2005-2008)

STD 12 - Completed through Loyola School (ISC), Jamshedpur (2005)

Personal Profile:

Father’s name - Durga Sankar Ghosh

Date of birth - 05/12/1986

Linguistic skills - English, Bengali, Hindi

Hobbies - Singing, Painting, Reading

Location preferred – Bangalore

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